CBC’s Tod Maffin wrote today about his frustration with the traditional news release:
There’s the lead paragraph, followed by some bullshit quote from a senior executive (”I’m pleased to announce the blah blah blah…”) and then usually a string of meaningless brand names… er BRAND NAMES… and no real sense of the news value or the [...]
Recent Posts
-
Recent Comments
- anne stephaniuk on PR Does Not Equal Publicity
- Communicating Down the Righteous Path: The Maple Leaf Recall « Michael Allison’s Blog on 7 Lessons From Maple Leaf Foods’ Crisis Communications
- At least they’re listening « Extended Reach on Electronic Arts’ Tiger Woods Video: It’s Just That Good
- 42 Top Social Media Tips And Tools | SocialMedia404 on 42 Top Social Media Tips And Tools
- Joseph Thornley on Google Reader and Delicious: Personalized Search Engines
Archives
