Santa Claus
North Pole, HOH OHO (sorry Aussies)
Canada
December 2, 2007
Dear Santa 2.0,
I’ve been good this year… I really have:
- I’ve started two new blogs
- I’ve tried really hard to stop lurking and get more involved in this social media thing. In fact, I tried so hard that I found it hard to keep up
- I got out from behind my computer - I went to and spoke at lots of events. I even started helping to organize one
- I started a wiki to help people create a social media training program
- I even got a new job that will let me educate and help people to understand social media better.
So, I really think I’ve been good enough to get some presents this year.
Here’s my social media & PR Christmas list. There’s a lot here, but a few at least would be nice.
I would like:
- A widely-adopted code of ethics to stop the idiots pushing unethical tactics both online and offline
- Facebook to stop acting like a monopoly and treating its users like cattle. I’d really like it them to do it of their own accord, not because of negative reactions from their users
- An end to product recalls from kids’ toy manufacturers that really should know better
- Movement towards an accepted way to measure the effectiveness of social media (and PR, for that matter), so we’re not viewed as a bunch of cowboys by executives
- Something… anything… to help take ease the burden of staying on top of the multitude of social media tools out there. Flock is a nice start. Unfortunately, I can’t use it at work - something web-based would be lovely and a mobile tool would make me weep with joy
- The Social Media Training Wiki to get some traction and become a useful tool for the community
- A move away from the news release as a default PR tactic and towards a more thoughtful look at the approaches available
- The opportunity to help my new colleagues to understand social media… and the opportunity for them to embrace it
- Bloggers to respond to comments (or trackbacks) on their posts. If this is about conversation, it can’t end at post/response - it needs to continue. Plus, it builds goodwill with people who have bothered to write about your post
- People to stop thinking of blogging/podcasting/wikis/[insert social media tool here] as strategies. They’re tactics.
Thanks Santa!
8 Comments
Very cute, very nice, very creative. I hope this side of you continues to develop.
Merry Christmas!
Sam
That’s funny! I asked Santa for numbers 1, 2, 3, and 9. Maybe he’ll make us both happy.
Hey, Dave.
Progress in any of the areas you’ve identified would make 2008 a great year
It’s interesting to see how your gift list contrasts with the holiday gift guide for PR pros we put together: http://inmedialog.com/index.php/archives/holiday-gift-guide-for-pr-pros/
Happy holidays!
Jill
Thnaks for the mention - I am going to send you a SM 101 piece we did a month or so ago.
Tom O’B
http://www.motivequest.com
Nevewrmind - here’s the link:
http://motivequest.com/res/social_computing_part_2.pdf
TO’B
Oh, and a Web 2.0 application that will bring about world peace.
Okay, I couldn’t help myself. Thanks for the link. I will put out a PR code of conduct soon.
Hi Dave,
Great post and a great wishlist! Of course, that the Santa 2.0 thing is a bit creepy. I mean, we all know he’s been a lurker for a really long time (he knows if you’ve been sleeping, for crying out loud). I’ve been OK with him just listening to what I want. Is he now going to join the conversation? When I make my Christmas List, is he going to comment back with why he thinks my wish is a bad idea; or perhaps try to persuade me to wish for something else. Since when does he get to talk back???
Sam - thanks! This blog (and my writing) is still developing, but I think I’m getting there.
Lisa - here’s hoping we both get our christmas wishes!
Jill - thanks for checking in! I checked out your post - very handy. That one will get passed around for sure.
Tom - thanks for the resource. Any objections to my mining that for content for the social media training wiki? Alternatively, feel free to add to it yourself if you like - we’d love to have you on there.
Kami - looking forward to the PR code of conduct. Hope you enjoyed the Twittering of Third Tuesday tonight!
Doug - I’m ok with Santa being a lurker, however creepy. As long as I get my pressies under the tree, he can creep me out as much as he likes