Comments on: Why Are You So Afraid Of Conversation? http://davefleet.com/2008/01/why-are-you-so-afraid-of-conversation/ Exploring the intersection of communications, marketing and social media Fri, 21 Nov 2008 05:27:43 +0000 http://wordpress.org/?v=2.6.3 By: JeffS http://davefleet.com/2008/01/why-are-you-so-afraid-of-conversation/#comment-175 JeffS Sun, 27 Jan 2008 19:39:23 +0000 http://davefleet.com/?p=92#comment-175 There's a lot to be said about acknowledging customers. A lot of marketers these days think the vast internet resources and marketing tools we have will do all their communicating for them. Meanwhile, other marketers are engaging their customers and hearing their comments. Comments and responses on products from consumers are everywhere - literally, everywhere. Word of mouth and reading what other consumers say is still the most real feedback people use when designing new ad campaigns and consumers use when making purchasing decisions. Companies need to show they're out there and that they're listening. http://www.massmailsoftware.com/blog/ had some posts relating to this kind of involvement, too. There’s a lot to be said about acknowledging customers. A lot of marketers these days think the vast internet resources and marketing tools we have will do all their communicating for them. Meanwhile, other marketers are engaging their customers and hearing their comments. Comments and responses on products from consumers are everywhere - literally, everywhere. Word of mouth and reading what other consumers say is still the most real feedback people use when designing new ad campaigns and consumers use when making purchasing decisions. Companies need to show they’re out there and that they’re listening.

http://www.massmailsoftware.com/blog/ had some posts relating to this kind of involvement, too.

]]> By: Mitch Joel - Twist Image http://davefleet.com/2008/01/why-are-you-so-afraid-of-conversation/#comment-174 Mitch Joel - Twist Image Sat, 26 Jan 2008 18:51:59 +0000 http://davefleet.com/?p=92#comment-174 I'm glad you picked up on that thought Dave (and thanks for the compliment). I hate all of those "the consumer is in control" discussions. I really don't believe that statement at all. I simply feel that Brands can now *really* hear them... mostly because others are listening ;) I’m glad you picked up on that thought Dave (and thanks for the compliment).

I hate all of those “the consumer is in control” discussions. I really don’t believe that statement at all. I simply feel that Brands can now *really* hear them… mostly because others are listening ;)

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