February 16, 2008 – 2:22 pm
The International Olympic Committee has ruled that athletes at the Beijing Olympics will be allowed to write about their experiences during the games.
They’re referring specifically to blogs. If you’re not familiar with blogs, in this context they’re essentially journals that are available on the web.
According to the BBC, this is the first time the [...]
February 15, 2008 – 4:24 pm
“Social media” is out. So is “microblogging.” No more “social bookmarking” either. What am I talking about? Clear writing. Plain language.
February 12, 2008 – 10:40 pm
Can we get communications pointers from computer games?
The New York Times recently featured an article looking at how there’s a growing trend in computer gaming away from intensive graphics, complex storylines and immersive dialogue and towards simple games that allow people to interact with each other.
“Paradoxically, at a moment when technology allows designers to [...]
February 11, 2008 – 9:15 pm
“The things that get measured are the things that get done. Companies measure the stuff they care about.”
So simple yet so powerful and so true. This is a quote from a recent episode of the excellent Manager Tools podcast, and it has big implications for communications folks.
Sure, there are a lot of barriers to effective [...]
February 7, 2008 – 12:02 am
In the lead-up to PodCamp Toronto 2008, we’re issuing a news release with details of the event. Given that it’s a social media event, we decided to issue a social media news release.For those of you who may not be familiar with the basics of social media releases, we intended our release would differ from [...]
February 6, 2008 – 10:26 pm
My thoughts on Mitch Joel’s take on the Ford Mustang and Scrabulous controversies recently. Generally spot-on in my view.
Note: recorded half-way through a 22km run, so (a) the audio is bad and (b) I’m out of breath.
February 2, 2008 – 9:59 am
It’s been over 18 months since Todd Defren released his template for a new news release format and over that time the a healthy debate has raged over the idea.
Recently, Maggie Fox’s crew over at the Social Media Group released Digital Snippets, their own take on the format, re-invigorating the debate.
I love that the social [...]
February 1, 2008 – 12:01 am
In mid-December 2007, I established three objectives for the Social Media Training Wiki:
More than double the number of site members by the end of January 2008
Double the number of contributions by the end of January 2008
No existing pages with content placeholders by the end of January 2008
Results
Well, it’s the end of January; how did we [...]
