Comments on: PR Web Takes The ‘Social’ Out Of Social Media http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/ Exploring the intersection of communications, marketing and social media Wed, 23 Jul 2008 19:21:10 +0000 http://wordpress.org/?v=2.6 By: PRobecast #50: The Big 5-0! | Tech PR Gems http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-1863 PRobecast #50: The Big 5-0! | Tech PR Gems Fri, 06 Jun 2008 18:29:03 +0000 http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-1863 [...] Social Media News Release running into Google [...] [...] Social Media News Release running into Google [...]

]]> By: davefleet.com » Access CNW: A Good Step Forward http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-347 davefleet.com » Access CNW: A Good Step Forward Fri, 29 Feb 2008 13:01:57 +0000 http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-347 [...] recently blogged about some problems I was having with another wire service while doing PR for PodCamp Toronto. CNW [...] [...] recently blogged about some problems I was having with another wire service while doing PR for PodCamp Toronto. CNW [...]

]]> By: Online PR | News on Social Media News Release Services | Wired PR Works http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-249 Online PR | News on Social Media News Release Services | Wired PR Works Wed, 20 Feb 2008 14:49:13 +0000 http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-249 [...] bloggers have some concerns about PRWeb’s editorial policy and link limitations. I agree with Naked PR’s [...] [...] bloggers have some concerns about PRWeb’s editorial policy and link limitations. I agree with Naked PR’s [...]

]]> By: The Definitive Guide to Social Media Releases : New Communications Review http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-228 The Definitive Guide to Social Media Releases : New Communications Review Sun, 17 Feb 2008 06:14:05 +0000 http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-228 [...] Dave Fleet [...] [...] Dave Fleet [...]

]]> By: Social Media Release, a work in progress « http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-222 Social Media Release, a work in progress « Fri, 15 Feb 2008 23:58:07 +0000 http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-222 [...] Fleet, FIR, SHIFT Communications, SMR David Fleet started an interesting discussion, based on a problem he ran into with the Social Media [...] [...] Fleet, FIR, SHIFT Communications, SMR David Fleet started an interesting discussion, based on a problem he ran into with the Social Media [...]

]]> By: Paolina Milana http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-219 Paolina Milana Fri, 15 Feb 2008 15:07:30 +0000 http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-219 Hi Dave: Great conversation! To add to it, I thought I'd share with you and your readers a great objective viewpoint on social media that also identifies the differences between it and traditional media releases: http://www.briansolis.com/2008/02/definitive-guide-to-social-media.html. Before I continue (similar to what Michael posted above) let me fully disclose: I'm a former journalist who jumped the fence to PR, and who has worked for PR Newswire and who now works as VP of Marketing for Marketwire. So while it may be considered biased, I have "been around" in this industry on both sides of the fence for longer than I care to admit! And when I look at what's out there, well, all bias aside, even a quick glance at Marketwire's Social Media 2.0 versus others' immediately illustrates the differences: http://www.marketwire.com/mw/release.do?id=821317 http://www.newswire.ca/en/releases/archive/February2008/08/c8273.html A great many news distribution services talk about their social media press release offerings...it's easy to socialize a release. But to offer a true social media press release...one that allows for in-release two-way communication...? Only Marketwire's Social Media 2.0 can do it. I hope you give us a test-drive, Dave (not to mention everyone else who posted here); as you found out with PRWeb, the only way to really know what works best is to try it first-hand. Hi Dave:

Great conversation! To add to it, I thought I’d share with you and your readers a great objective viewpoint on social media that also identifies the differences between it and traditional media releases:
http://www.briansolis.com/2008/02/definitive-guide-to-social-media.html.

Before I continue (similar to what Michael posted above) let me fully disclose: I’m a former journalist who jumped the fence to PR, and who has worked for PR Newswire and who now works as VP of Marketing for Marketwire. So while it may be considered biased, I have “been around” in this industry on both sides of the fence for longer than I care to admit! And when I look at what’s out there, well, all bias aside, even a quick glance at Marketwire’s Social Media 2.0 versus others’ immediately illustrates the differences:

http://www.marketwire.com/mw/release.do?id=821317

http://www.newswire.ca/en/releases/archive/February2008/08/c8273.html

A great many news distribution services talk about their social media press release offerings…it’s easy to socialize a release. But to offer a true social media press release…one that allows for in-release two-way communication…? Only Marketwire’s Social Media 2.0 can do it.

I hope you give us a test-drive, Dave (not to mention everyone else who posted here); as you found out with PRWeb, the only way to really know what works best is to try it first-hand.

]]> By: Chris Marritt http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-217 Chris Marritt Wed, 13 Feb 2008 10:38:09 +0000 http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-217 Hi Dave, I just thought I'd pop back after (eventually) listening to Neville's take on this on FIR. Like Neville, and many of the others above, I'd obviously give credit to PRWeb for getting involved in the conversation. BUT While I appreciate that the SMNR is something they care about, and that they are sincerely working to resolve the issues they have, I can't ignore the fact that they brand one level of service as being targeted at the blogosphere - and charge for it - even though they don't really have a product that fits the bill. That, I feel, really shows where their short-term priorities lie. Maybe I'm being harsh and I'll calm down in a while, but to my mind, no amount of conversation justifies the fact they advertise and charge for a service which they ultimately can't deliver. It's great that they're listening, and working on a solution, as that bodes well for the future. And reading about your experience certainly wouldn't put me off coming back to them to see if they've solved the problem if and when I ever need such a service. I just wish you'd been able to find an alternative which could do the job without you having to compromise your release - though I'm sure the finished product was just as effective :) Hi Dave, I just thought I’d pop back after (eventually) listening to Neville’s take on this on FIR.
Like Neville, and many of the others above, I’d obviously give credit to PRWeb for getting involved in the conversation.
BUT
While I appreciate that the SMNR is something they care about, and that they are sincerely working to resolve the issues they have, I can’t ignore the fact that they brand one level of service as being targeted at the blogosphere - and charge for it - even though they don’t really have a product that fits the bill. That, I feel, really shows where their short-term priorities lie.
Maybe I’m being harsh and I’ll calm down in a while, but to my mind, no amount of conversation justifies the fact they advertise and charge for a service which they ultimately can’t deliver.
It’s great that they’re listening, and working on a solution, as that bodes well for the future. And reading about your experience certainly wouldn’t put me off coming back to them to see if they’ve solved the problem if and when I ever need such a service.
I just wish you’d been able to find an alternative which could do the job without you having to compromise your release - though I’m sure the finished product was just as effective :)

]]> By: Li Evans http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-213 Li Evans Wed, 13 Feb 2008 03:05:05 +0000 http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-213 Great post Dave, thanks for sharing your experience. We're starting something in the "search" end of the industry and are tagging it with Podcamp Philly, this definitely gives us some ideas of what to expect when dealing with doing the publicity. Thanks for sharing! Great post Dave, thanks for sharing your experience.

We’re starting something in the “search” end of the industry and are tagging it with Podcamp Philly, this definitely gives us some ideas of what to expect when dealing with doing the publicity.

Thanks for sharing!

]]> By: Doug Haslam http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-207 Doug Haslam Fri, 08 Feb 2008 14:50:17 +0000 http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-207 Hi Dave, I did press releases for PodCamp Boston II, and am very interested in the outcomes here. I did not come up against your "paragraph" problem as I did not dive whole hog into the SMR formatting. I tend to favor a hybrid approach. I did, however, use multimedia where I had it (like video and audio for the musicians, etc.) and made sure tagging was available. We also came up against link limitations-- though MarketWire (who sponsored PodCamp Boston by donating their release services) did not count spelled-out URLS in the hyperlink limit. Is that the case with PRWeb? Anyway, keeping an eye on this for my several levels of interest. And good on PRWeb for jumping onto the conversation! Hi Dave,

I did press releases for PodCamp Boston II, and am very interested in the outcomes here.

I did not come up against your “paragraph” problem as I did not dive whole hog into the SMR formatting. I tend to favor a hybrid approach. I did, however, use multimedia where I had it (like video and audio for the musicians, etc.) and made sure tagging was available.

We also came up against link limitations– though MarketWire (who sponsored PodCamp Boston by donating their release services) did not count spelled-out URLS in the hyperlink limit. Is that the case with PRWeb?

Anyway, keeping an eye on this for my several levels of interest. And good on PRWeb for jumping onto the conversation!

]]> By: Mario Bonilla http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-206 Mario Bonilla Thu, 07 Feb 2008 17:36:15 +0000 http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/#comment-206 Dave, as the PRWeb platform trainer I thank you for the opportunity to interact with you. There truly can be a civil and enlightening conversations online, Bravo! to those that choose to be part of it. Dave, as the PRWeb platform trainer I thank you for the opportunity to interact with you. There truly can be a civil and enlightening conversations online, Bravo! to those that choose to be part of it.

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