Comments on: Social Media News Release: An EXTRA Tool, Not A Replacement

By: Governments Experimenting With Twitter | davefleet.com

Governments Experimenting With Twitter | davefleet.com — Fri, 08 May 2009 20:41:50 +0000

[...] necessitates a media event or news release, Twitter (like the social media release) is an extra tool to add to your toolkit. Different functions will find different uses for this tool, and like other [...]

By: Shannon Whitley

Shannon Whitley — Thu, 07 Feb 2008 05:46:44 +0000

Auburn University, Oklahoma State University, and Washington State University also teach SMR fundamentals.

http://www.voiceoftech.com/swhitley/?p=426

By: Karen Russell

Karen Russell — Wed, 06 Feb 2008 15:47:11 +0000

Just fyi to DJLitten and anyone else who wants to know — we do teach the SMR at the University of Georgia; Maggie Fox is video guest lecturing in a couple of weeks to one of my classes. And I’m sure other schools are teaching it, too.

By: Shannon Whitley

Shannon Whitley — Sat, 02 Feb 2008 23:57:34 +0000

Thanks for continuing the discussion. I’m really happy to see this getting picked up again.

I’ve always been a little confused by the traditional vs. SMR debate. Both should begin with a well-written, spin-free narrative. You can stop there for a traditional release, or you can add social media elements to produce an SMR.

I wouldn’t say that we’re dropping the traditional release and replacing it with the SMR. The SMR is just traditional_release++.

With PRX Builder, we actually offer several templates, including a “traditional” release template. You can change the format of your release from traditional to SMR with a click on a dropdown menu.

I’ll concede that a traditional release might have different language if it’s specifically geared toward the press, but that’s probably not the best approach either since so many non-journalists are already reading traditional releases.