Comments on: Social Media News Release: An EXTRA Tool, Not A Replacement http://davefleet.com/2008/02/social-media-news-release-extra-tool/ Exploring the intersection of communications, marketing and social media Wed, 20 Aug 2008 12:13:39 +0000 http://wordpress.org/?v=2.6 By: Shannon Whitley http://davefleet.com/2008/02/social-media-news-release-extra-tool/#comment-195 Shannon Whitley Thu, 07 Feb 2008 05:46:44 +0000 http://davefleet.com/?p=101#comment-195 Auburn University, Oklahoma State University, and Washington State University also teach SMR fundamentals. http://www.voiceoftech.com/swhitley/?p=426 Auburn University, Oklahoma State University, and Washington State University also teach SMR fundamentals.

http://www.voiceoftech.com/swhitley/?p=426

]]> By: Karen Russell http://davefleet.com/2008/02/social-media-news-release-extra-tool/#comment-190 Karen Russell Wed, 06 Feb 2008 15:47:11 +0000 http://davefleet.com/?p=101#comment-190 Just fyi to DJLitten and anyone else who wants to know -- we do teach the SMR at the University of Georgia; Maggie Fox is video guest lecturing in a couple of weeks to one of my classes. And I'm sure other schools are teaching it, too. Just fyi to DJLitten and anyone else who wants to know — we do teach the SMR at the University of Georgia; Maggie Fox is video guest lecturing in a couple of weeks to one of my classes. And I’m sure other schools are teaching it, too.

]]> By: Shannon Whitley http://davefleet.com/2008/02/social-media-news-release-extra-tool/#comment-28 Shannon Whitley Sat, 02 Feb 2008 23:57:34 +0000 http://davefleet.com/?p=101#comment-28 Thanks for continuing the discussion. I'm really happy to see this getting picked up again. I've always been a little confused by the traditional vs. SMR debate. Both should begin with a well-written, spin-free narrative. You can stop there for a traditional release, or you can add social media elements to produce an SMR. I wouldn't say that we're dropping the traditional release and replacing it with the SMR. The SMR is just traditional_release++. With <a href="http://www.prxbuilder.com">PRX Builder</a>, we actually offer several templates, including a "traditional" release template. You can change the format of your release from traditional to SMR with a click on a dropdown menu. I'll concede that a traditional release might have different language if it's specifically geared toward the press, but that's probably not the best approach either since so many non-journalists are already reading traditional releases. Thanks for continuing the discussion. I’m really happy to see this getting picked up again.

I’ve always been a little confused by the traditional vs. SMR debate. Both should begin with a well-written, spin-free narrative. You can stop there for a traditional release, or you can add social media elements to produce an SMR.

I wouldn’t say that we’re dropping the traditional release and replacing it with the SMR. The SMR is just traditional_release++.

With PRX Builder, we actually offer several templates, including a “traditional” release template. You can change the format of your release from traditional to SMR with a click on a dropdown menu.

I’ll concede that a traditional release might have different language if it’s specifically geared toward the press, but that’s probably not the best approach either since so many non-journalists are already reading traditional releases.

]]>