You can definitely hand-tool your social media release on your blog. Some people might prefer that approach, however, there are a number of additional features in PRX Builder that can make the overall process easier. I’ve highlighted a few below:

* Automatically inserts microformat code into the release, including hCard. This can make it easier to access specific elements of the release. A simple example: a journalist could quickly import the contact information into a contact database without having to cut-and-paste text.
* Allows you to import items from delicious, Flickr, and YouTube without having to touch a line of code.
* Includes multiple templates that can be changed on-the-fly. Select the best format for a particular message.
* Multiple distribution options. Send your release to other blog sites, email, Twitter, Facebook, PRX Releases.com, and PR Newswire.

For some people, having the process broken down into steps can be an important feature. Users can focus on writing, while leaving tasks, such as the insertion of quotes, for a later step.

So I’d agree that you can roll your own release, but for those who are new to social media, or for those who want some of the process automated and organized, PRX Builder can be a very useful tool.

Thank you for taking the time to give the plugin a try. You can be sure that I’ll take your comments to heart and work through your suggestions.

Very much appreciated!