http://davefleet.com/2008/05/chapters-indigo-shows-how-to-handle-a-product-recall/ Exploring the intersection of communications, marketing and social media Fri, 29 Aug 2008 00:11:17 +0000 http://wordpress.org/?v=2.6 http://davefleet.com/2008/05/chapters-indigo-shows-how-to-handle-a-product-recall/#comment-1174 Maggie Kerr-Southin Tue, 06 May 2008 05:37:36 +0000 http://davefleet.com/?p=212#comment-1174 I agree, Dave. It could have remained a small, marginalized issue, but Chapters Indigo decided to "out" the problem before it became a full-blown issue. By admitting the error, and offering compensation to their customers, the company scores high points for goodwill. I agree, Dave. It could have remained a small, marginalized issue, but Chapters Indigo decided to “out” the problem before it became a full-blown issue. By admitting the error, and offering compensation to their customers, the company scores high points for goodwill.

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