Comments on: How To Write A Good Communications Plan - Part 1 - An Overview http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/ Exploring the intersection of communications, marketing and social media Mon, 08 Sep 2008 00:50:01 +0000 http://wordpress.org/?v=2.6.1 By: Ron Frazier http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-2373 Ron Frazier Thu, 19 Jun 2008 13:30:05 +0000 http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-2373 Dave - I am smack in the middle of writing a Comm Plan for a government project my team is working on. I wished there were an ideal Comm Plan template too along with some examples as Julie asked. The areas I am focusing on in my plan (and a couple may have already been mentioned in this blog) are - Goals & Objectives, Stakeholder Identification and Analysis, Feedback & Validation, Facilitation Framework and then I go into the Channels of commmunications which could lead to marketing stratagies. This is where it gets fuzzy to me as Cindy pointed out in her comments and as Jaz explained - I would like to incorporate marketing strategies as well. Great series and look forward to everyone's suggestions and guidnce. Thank you! Dave - I am smack in the middle of writing a Comm Plan for a government project my team is working on. I wished there were an ideal Comm Plan template too along with some examples as Julie asked. The areas I am focusing on in my plan (and a couple may have already been mentioned in this blog) are - Goals & Objectives, Stakeholder Identification and Analysis, Feedback & Validation, Facilitation Framework and then I go into the Channels of commmunications which could lead to marketing stratagies. This is where it gets fuzzy to me as Cindy pointed out in her comments and as Jaz explained - I would like to incorporate marketing strategies as well. Great series and look forward to everyone’s suggestions and guidnce. Thank you!

]]> By: Robert French http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-2306 Robert French Tue, 17 Jun 2008 19:32:52 +0000 http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-2306 You know, Dave, Karen Russell's suggestion that you make this a PDF ebook, available for download, is a good one. Hope you'll consider, at the very least, just pouring the posts into PDF pages and connecting them all together. We'd love to make it required reading by students. Also, I searched and do not see your name in PROpenMic.org, the new social network for PR students, faculty & practitioners. We have 1270+ members, in less than 3 months. Hope you'll consider joining us. Share these posts one at a time by cross-posting them in your blog there. You get one free when you sign up. http://www.propenmic.org/ You know, Dave, Karen Russell’s suggestion that you make this a PDF ebook, available for download, is a good one. Hope you’ll consider, at the very least, just pouring the posts into PDF pages and connecting them all together. We’d love to make it required reading by students.

Also, I searched and do not see your name in PROpenMic.org, the new social network for PR students, faculty & practitioners. We have 1270+ members, in less than 3 months. Hope you’ll consider joining us. Share these posts one at a time by cross-posting them in your blog there. You get one free when you sign up. http://www.propenmic.org/

]]> By: Overviews Series on Communication Plans from Dave Fleet | infOpinions? http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-2283 Overviews Series on Communication Plans from Dave Fleet | infOpinions? Tue, 17 Jun 2008 13:02:34 +0000 http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-2283 [...] Overview - Introduction [...] [...] Overview - Introduction [...]

]]> By: Dave Fleet http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-1688 Dave Fleet Mon, 02 Jun 2008 15:34:18 +0000 http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-1688 Hi Tasneem... that's the aim of this series. Hopefully the first few posts have helped with the initial thinking. By the end you should be able to work through all of them and come out with a good comm plan at the end of it. Hi Tasneem… that’s the aim of this series. Hopefully the first few posts have helped with the initial thinking. By the end you should be able to work through all of them and come out with a good comm plan at the end of it.

]]> By: Tasneem http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-1594 Tasneem Sat, 31 May 2008 11:59:45 +0000 http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-1594 Hi... sounds damn neat... i was wishing to write a corporate communication plan for 6 months with a specific budget... would you be able to guide on what all should be included in it. Hi… sounds damn neat… i was wishing to write a corporate communication plan for 6 months with a specific budget… would you be able to guide on what all should be included in it.

]]> By: Jaz http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-1427 Jaz Wed, 21 May 2008 17:42:18 +0000 http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-1427 I have to do an assignment where the target audience is the government. The question is: "The managing director of BAA airports has asked you to provide a draft communications plan based upon a budget of 4 million pounds that will provide a campaign to convince the government that while airports and airline flights produce environmental pollution the needs of business, the economy and overseas holidays outweighs the costs. You should utilise ethical arguments as well as economic ones in your communication points. The plan should have clear targeting, media choice, communication points etc. It should be mainly practical but you should introduce the plan with one early chapter discussion based upon marketing communications theory." In this case how should the comm plan be set out. Thank you Kind Regards Jaz I have to do an assignment where the target audience is the government. The question is:

“The managing director of BAA airports has asked you to provide a draft communications plan based upon a budget of 4 million pounds that will provide a campaign to convince the government that while airports and airline flights produce environmental pollution the needs of business, the economy and overseas holidays outweighs the costs. You should utilise ethical arguments as well as economic ones in your communication points. The plan should have clear targeting, media choice, communication points etc. It should be mainly practical but you should introduce the plan with one early chapter discussion based upon marketing communications theory.”

In this case how should the comm plan be set out.

Thank you

Kind Regards

Jaz

]]> By: Dave Fleet http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-1196 Dave Fleet Wed, 07 May 2008 14:15:56 +0000 http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-1196 Julie: Unfortunately I can't personally - all our plans are confidential. I hope to share (and draw out) some best practices as we move through this series, though. Julie: Unfortunately I can’t personally - all our plans are confidential. I hope to share (and draw out) some best practices as we move through this series, though.

]]> By: Peter Soeth http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-1195 Peter Soeth Wed, 07 May 2008 13:48:36 +0000 http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-1195 Dave, I typically build it into the review and ask myself are things going well and should we be doing something differently? During a crisis or crazy situation, it is something that I do at least on a daily basis, but on something more long-term, it is a little longer term review. Dave,

I typically build it into the review and ask myself are things going well and should we be doing something differently?

During a crisis or crazy situation, it is something that I do at least on a daily basis, but on something more long-term, it is a little longer term review.

]]> By: Julie http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-1192 Julie Tue, 06 May 2008 17:58:28 +0000 http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-1192 Hi Dave, Can you share any examples of a good Communications Plan? Hi Dave,
Can you share any examples of a good Communications Plan?

]]> By: Lizzie Azzolino http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-1155 Lizzie Azzolino Mon, 05 May 2008 19:30:25 +0000 http://davefleet.com/2008/05/how-to-write-a-good-communications-plan-part-1-an-overview/#comment-1155 Hi Dave, What I call a "theme" is probably very similar to your "announcement" -- a catch phrase that embodies the campaign's message -- clear, direct and creative. Hi Dave,

What I call a “theme” is probably very similar to your “announcement” — a catch phrase that embodies the campaign’s message — clear, direct and creative.

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