Apple has a pretty well-known disdain for social media.
Despite being the one company that, more than any other, raised awareness of podcasting and gave the music industry a kick up the ass with iTunes, Apple is dismissive of social software. The company discourages employee blogging. It sued some of its biggest fans. It shut [...]
This is the fourth in a series of posts exploring how to create a good communications plan.
Last time we examined how to paint the broader picture through your environmental scan. This time we’ll look at your stakeholder analysis.
Stakeholder Analysis
This is the last of your initial ’setting the stage’ sections. You’ve already looked at the [...]
Mobile video is growing in popularity. A few years ago we couldn’t imagine recording video from our phones; now, a growing number of services let regular people create videos at the touch of a button.
A little while back I got a new Blackberry Pearl so, for the first time, I had mobile video at my [...]
This is the third in a series of posts exploring how to create a good communications plan.
Over the next few weeks we’ll take detailed look at each of the sections in a communications plan. Each time I’ll give my perspective and ask what you think. My aim is for us to work together to fill [...]
The “context” section of your plan focuses on setting the scene. This isn’t about details of an announcement - heck, you haven’t reached the part where you decide what your communications objectives or strategy will be yet. This is about the background to your initiative.
I’ve written occasionally about companies that have messed-up their issues management, so it’s nice to write occasionally about a company that got it right.
Time will tell if Chapters Indigo has successfully kept this issue from escalating. Personally I think they’ve done a pretty good job so far.
Radiohead’s release of In Rainbows may have been a “one-off,” but Nine Inch Nails has gone and done it again. And again. And again.
Update: I have now completed this communications planning series and have republished all of the posts as a free strategic communications Planning eBook.
Is there such a thing as an ideal communications plan template? What would it look like?
I’ve spent most of the last few years surrounded by communications and marketing plans (comm plans, for [...]
