Comments on: How To Write A Good Communications Plan – Part 10 – Tactics http://davefleet.com/2008/06/how-to-write-a-good-communications-plan-part-10-tactics/ Exploring the intersection of communications, marketing and social media Sun, 05 Jul 2009 01:46:05 -0400 http://wordpress.org/?v=2.8.1-beta2 hourly 1 By: Twebinars suck and even more links « PR Research http://davefleet.com/2008/06/how-to-write-a-good-communications-plan-part-10-tactics/comment-page-1/#comment-2688 Twebinars suck and even more links « PR Research Thu, 26 Jun 2008 23:23:26 +0000 http://davefleet.com/2008/06/how-to-write-a-good-communications-plan-part-10-tactics/#comment-2688 [...] Fleet continues his series on “How to Write a Good Communications Plan?” This time tactics are [...] [...] Fleet continues his series on “How to Write a Good Communications Plan?” This time tactics are [...]

]]> By: Dave Fleet http://davefleet.com/2008/06/how-to-write-a-good-communications-plan-part-10-tactics/comment-page-1/#comment-2626 Dave Fleet Wed, 25 Jun 2008 15:07:58 +0000 http://davefleet.com/2008/06/how-to-write-a-good-communications-plan-part-10-tactics/#comment-2626 Thanks Ed... great points Thanks Ed… great points

]]> By: Ed Lee http://davefleet.com/2008/06/how-to-write-a-good-communications-plan-part-10-tactics/comment-page-1/#comment-2624 Ed Lee Wed, 25 Jun 2008 14:37:52 +0000 http://davefleet.com/2008/06/how-to-write-a-good-communications-plan-part-10-tactics/#comment-2624 well, from my ultra-biased standpoint, i would include online from the start. from the context (see what has been said about the organization in the past) to the environment (key success factors/online media coverage/search results) to stakeholders (are there online communities of employees/customers/investors?) to objectives (search/reputation management/increased coverage) to strategy and audiences (who are you trying to communicate to and where are they?). after the up front work the more tactical things will follow - will you need different announcements for different audiences? will the messages be different in tone for on-/off-line? what tactics can be used to hit up audiences at lease twice? one last thing: it seems that a lot of people are increasingly confusing social media with online - social media is a subset (an important subset but a subset nonetheless) of online or digital, not the other way round. ed well, from my ultra-biased standpoint, i would include online from the start. from the context (see what has been said about the organization in the past) to the environment (key success factors/online media coverage/search results) to stakeholders (are there online communities of employees/customers/investors?) to objectives (search/reputation management/increased coverage) to strategy and audiences (who are you trying to communicate to and where are they?).

after the up front work the more tactical things will follow – will you need different announcements for different audiences? will the messages be different in tone for on-/off-line? what tactics can be used to hit up audiences at lease twice?

one last thing: it seems that a lot of people are increasingly confusing social media with online – social media is a subset (an important subset but a subset nonetheless) of online or digital, not the other way round.

ed

]]> By: Dave Fleet http://davefleet.com/2008/06/how-to-write-a-good-communications-plan-part-10-tactics/comment-page-1/#comment-2599 Dave Fleet Tue, 24 Jun 2008 23:54:08 +0000 http://davefleet.com/2008/06/how-to-write-a-good-communications-plan-part-10-tactics/#comment-2599 Ed, I think you're spot-on. The important part of your comment is "integrating." From my perspective, online communications should be integrated throughout - from your context and environmental scan capturing online activities, to considering online audiences, to including social media outreach in your tactics (I really could have worded that far better, to include other online tactics). What specifically would you add/remove/amend? Ed, I think you’re spot-on. The important part of your comment is “integrating.” From my perspective, online communications should be integrated throughout – from your context and environmental scan capturing online activities, to considering online audiences, to including social media outreach in your tactics (I really could have worded that far better, to include other online tactics).

What specifically would you add/remove/amend?

]]> By: Ed Lee http://davefleet.com/2008/06/how-to-write-a-good-communications-plan-part-10-tactics/comment-page-1/#comment-2597 Ed Lee Tue, 24 Jun 2008 21:37:30 +0000 http://davefleet.com/2008/06/how-to-write-a-good-communications-plan-part-10-tactics/#comment-2597 Dave - this is a fantastic series of posts you're doing and i'm sure the student/entry level PR community thanks you from the bottom of their hearts. i know i've picked up some invaluable tips from reading your posts. the only thing i'd take issue with, over the whole series, is the fact that online communications, in general, aren't being addressed. in today's online world, you really need to be integrating your on- and off-line communications strategies together. whether it's having a microsite, email newsletter, online editorial outreach, social media news release or whatever. if what you're communicating is important enough to have a communications plan, it should be important enough to have an online presence - internally or externally. ed Dave – this is a fantastic series of posts you’re doing and i’m sure the student/entry level PR community thanks you from the bottom of their hearts. i know i’ve picked up some invaluable tips from reading your posts.

the only thing i’d take issue with, over the whole series, is the fact that online communications, in general, aren’t being addressed. in today’s online world, you really need to be integrating your on- and off-line communications strategies together. whether it’s having a microsite, email newsletter, online editorial outreach, social media news release or whatever. if what you’re communicating is important enough to have a communications plan, it should be important enough to have an online presence – internally or externally.

ed

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