Comments on: Molson Gives A Crash Course In Relationship-Building

By: Without a Yard » Blog Archive » It’s a beauty way to go.

Without a Yard » Blog Archive » It’s a beauty way to go. — Tue, 18 Nov 2008 16:12:41 +0000

[...] outreach (& you might remember all the buzz that it generated in armchair quarterback vs. participant-blogger-punditry shortly thereafter? For Immediate Release Podcast? Anyone? Anyone? Anyone know the effects?) & [...]

By: Dave Fleet

Dave Fleet — Fri, 10 Oct 2008 13:03:22 +0000

Thanks Chel!

By: Michelle / chelpixie

Michelle / chelpixie — Fri, 10 Oct 2008 13:01:51 +0000

Great write up of a good way to pitch bloggers and build relationships. I’m always looking for stories like this to pass around and point to while writing daily for our blog.

Thanks for sharing!

By: Vibemetrix Daily Vibe - Pitching Bloggers | VibeMetrix Blog

Vibemetrix Daily Vibe - Pitching Bloggers | VibeMetrix Blog — Thu, 09 Oct 2008 14:46:17 +0000

[...] So how do you build a relationship? Carefully. Check out how Dave Fleet approved the methods that Molson’s communications rep used reaching out to him without coming off as pushing or creepy. [...]

By: Dave Fleet

Dave Fleet — Fri, 25 Jul 2008 12:45:13 +0000

Martin - yes, I disclosed it to everyone at the party… and I do think it matters.

By: Martin

Martin — Thu, 24 Jul 2008 19:18:00 +0000

Just one question Dave… (and you know I am a fan of your site; so it’s not meant to be cheeky)… but did you disclose to your guests that the beer was a promotional gift from Molson for marketing purposes? (Implicit in this question is whether you think that matters… why or why not?) To me, it’s too close to word-of-mouth marketing, which feels “creepy”… to use your word. Is there no aspect of my private life that cannot be accessed by marketers?… especially stealthy ones who don’t want me to know I am being marketed too? (And just because I react poorly doesn’t mean I don’t have valid concerns… and that I should be screwed… can we dial that back a bit?)

thanks
Martin

By: Molson Presents a Beer School for Bloggers « Beer, Beats & Bites

Molson Presents a Beer School for Bloggers « Beer, Beats & Bites — Mon, 21 Jul 2008 01:21:59 +0000

[...] approach that was taken from a PR perspective - the subsequent story from one attendee about how the PR company somehow found out about a BBQ they were holding the following weekend and showed up w… is more creepy than cool, IMO. But like I said above, I’ve got some issues with most aspects [...]

By: Blogger Relations vs. Blogger Relationships | S.T.

Blogger Relations vs. Blogger Relationships | S.T. — Fri, 18 Jul 2008 10:36:07 +0000

[...] condividere. Top ten things you can do to get blogged - TechCrunch Pitching Blogs - NewPR Wiki Molson Gives A Crash Course In Relationship-Building - davefleet.com Blogger Relations - Online Marketing Blog How to chat up writers - WebProNews How [...]

By: links for 2008-07-11 « media mindshare: news media, technology & public relations

Fri, 11 Jul 2008 00:37:38 +0000

[...] Molson Gives A Crash Course In Relationship-Building > Dave Fleet Hey, paying attention to the blogosphere can really pay off … it did for Molson. Cheers! [...]

By: Josh Turner

Josh Turner — Thu, 10 Jul 2008 18:36:31 +0000

A great story, Dave. The execution of this sounded pretty much perfect. I’d have to agree with Peter O’Connell that any blogger who can’t appreciate this is not worth listening to. It makes me think that if brands I don’t use were to treat me like this, I would buy their product regularly. If the brands that I enjoy currently were to do this, it would make me an advocate of them.