Comments on: 7 Lessons From Maple Leaf Foods’ Crisis Communications http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/ Exploring the intersection of communications, marketing and social media Sat, 11 Feb 2012 11:48:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: a little of the real work; take a look « jessicalynhobin http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/comment-page-1/#comment-165352 a little of the real work; take a look « jessicalynhobin Wed, 23 Nov 2011 06:46:21 +0000 http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/#comment-165352 [...] 7 Lessons From Maple Leaf Foods’ Crisis Communications [...] [...] 7 Lessons From Maple Leaf Foods’ Crisis Communications [...]

]]> By: Magic Melt http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/comment-page-1/#comment-162313 Magic Melt Thu, 31 Mar 2011 22:08:00 +0000 http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/#comment-162313 Foods are very important..It help us to survive..Now, in this article, they are facing food crisis..How are we going to help? Foods are very important..It help us to survive..Now, in this article, they are facing food crisis..How are we going to help?

]]> By: Magic Melt http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/comment-page-1/#comment-162314 Magic Melt Thu, 31 Mar 2011 22:08:00 +0000 http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/#comment-162314 Foods are very important..It help us to survive..Now, in this article, they are facing food crisis..How are we going to help? Foods are very important..It help us to survive..Now, in this article, they are facing food crisis..How are we going to help?

]]> By: Are you ready for a disaster? Crisis Communications 101 | WA Entrepreneurs http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/comment-page-1/#comment-159628 Are you ready for a disaster? Crisis Communications 101 | WA Entrepreneurs Tue, 28 Dec 2010 16:48:51 +0000 http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/#comment-159628 [...] Basic business practices: if it’s your fault, own up! A sincere apology to those affected in a crisis is the first step towards repairing relationships and rebuilding a damaged reputation. Again, don’t take a page from BP’s playbook of passing-the-buck and minimizing liability – instead, try to be more like Maple Leaf Foods. [...] [...] Basic business practices: if it’s your fault, own up! A sincere apology to those affected in a crisis is the first step towards repairing relationships and rebuilding a damaged reputation. Again, don’t take a page from BP’s playbook of passing-the-buck and minimizing liability – instead, try to be more like Maple Leaf Foods. [...]

]]> By: Lessons From a Rainstorm « Samurai Wisdom for Communicators http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/comment-page-1/#comment-100560 Lessons From a Rainstorm « Samurai Wisdom for Communicators Sun, 02 May 2010 03:43:47 +0000 http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/#comment-100560 [...] the death of 12 Canadians. Their handling of the situation was so well done it serves as a great learning opportunity for any communications professional. The key to their success was their resolve. Even though Maple [...] [...] the death of 12 Canadians. Their handling of the situation was so well done it serves as a great learning opportunity for any communications professional. The key to their success was their resolve. Even though Maple [...]

]]> By: Snoo.ws » Blog Archive » Top 10 ways to respond to your next social media attack http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/comment-page-1/#comment-91196 Snoo.ws » Blog Archive » Top 10 ways to respond to your next social media attack Fri, 26 Mar 2010 13:40:02 +0000 http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/#comment-91196 [...] up to a situation is really most often, the best move. Want strong evidence? Look no further than Maple Leaf Foods in Canada as a recent example of coming clean as the right way to [...] [...] up to a situation is really most often, the best move. Want strong evidence? Look no further than Maple Leaf Foods in Canada as a recent example of coming clean as the right way to [...]

]]> By: Ina_Steinbach http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/comment-page-1/#comment-22417 Ina_Steinbach Tue, 06 Jan 2009 17:47:49 +0000 http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/#comment-22417 <strong>Twitter Comment by @Ina_Steinbach (Ina Steinbach)</strong> <div style='float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://www.chatcatcher.com/images/picbg.jpg) no-repeat top;'></div><div style='float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/twitter_production/profile_images/66455317/Ina_Steinbach_06_normal.jpg) no-repeat top;'></div>@clab Kennst du schon diesen Fall von Maple Leaf Foods? Gelungenes Beispiel für Online-Krisen-PR. [link to post]<br /><br /> - http://twitter.com/Ina_Steinbach/statuses/1099922159<br /><br /> - Posted using Chat Catcher Twitter Comment by @Ina_Steinbach (Ina Steinbach)

@clab Kennst du schon diesen Fall von Maple Leaf Foods? Gelungenes Beispiel für Online-Krisen-PR. [link to post]

– http://twitter.com/Ina_Steinbach/statuses/1099922159

– Posted using Chat Catcher

]]> By: rob cagan http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/comment-page-1/#comment-15202 rob cagan Mon, 27 Oct 2008 06:41:43 +0000 http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/#comment-15202 Did anyone listen to McCain’s so called "apology" and "action plan" to the loved ones of the dead consumers of their diseased meat products on You Tube. It’s not an apology, but rather a weak attempt at damage control. McCain states “…we believe we know what caused the problem and we believe we have corrected it”. Sorry Mr. McCain, you assert that “listeria is be everywhere in the environment”, and in this case you admit this killing bacteria was “found spots deep inside the slicing equipment where the listeria could have avoided our rigorous cleaning procedures. We fixed that by something called a deep sanitization”. Why wait for death to occur before cleaning and sanitizing due diligence. When you state “we believe” in the above statement, is that your terminology or your high priced lawyer’s script. Regardless, if you “believe” such language is sufficient to provide a level of comfort to all you intend to convince to feed your food products to their loved ones, you are insulting the intelligence of all who are watching and listening to nothing more than a public relation commercial. Surely your frig doesn’t contain any sliced meats from that processing facility. I personally provided you, your father Chairman of Maple Leaf, specifically Wallace McCain, way before this preventable tragedy that one of your companies was operating using ingredients with high levels of bacteria in a plant that was operating with pest infestation, providing you and many top executives, Officers of Maple Leaf, the Board of Directors of Maple Leaf, Board of Directors of the Ontario Teachers Pension Fund who own 1/3 on Maple Leaf’s stock and are represented on the Board of Maple Leaf and even Officers of the Toronto Stock Exchange who trade Maple Leaf stock with water test results and pest control reports documenting gross actionable negligence. The Managing Director of that Maple Leaf Company continues in that same official capacity today. As well, you brag this incompetent top executive; Peter Maycock is one of your trusted company Officers on your website. I once again repeat: SHAME ON ALL OF YOU! I suggest if any content stated above is untrue you should sue me. Did anyone listen to McCain’s so called “apology” and “action plan” to the loved ones of the dead consumers of their diseased meat products on You Tube. It’s not an apology, but rather a weak attempt at damage control. McCain states “…we believe we know what caused the problem and we believe we have corrected it”. Sorry Mr. McCain, you assert that “listeria is be everywhere in the environment”, and in this case you admit this killing bacteria was “found spots deep inside the slicing equipment where the listeria could have avoided our rigorous cleaning procedures. We fixed that by something called a deep sanitization”. Why wait for death to occur before cleaning and sanitizing due diligence.
When you state “we believe” in the above statement, is that your terminology or your high priced lawyer’s script. Regardless, if you “believe” such language is sufficient to provide a level of comfort to all you intend to convince to feed your food products to their loved ones, you are insulting the intelligence of all who are watching and listening to nothing more than a public relation commercial. Surely your frig doesn’t contain any sliced meats from that processing facility.
I personally provided you, your father Chairman of Maple Leaf, specifically Wallace McCain, way before this preventable tragedy that one of your companies was operating using ingredients with high levels of bacteria in a plant that was operating with pest infestation, providing you and many top executives, Officers of Maple Leaf, the Board of Directors of Maple Leaf, Board of Directors of the Ontario Teachers Pension Fund who own 1/3 on Maple Leaf’s stock and are represented on the Board of Maple Leaf and even Officers of the Toronto Stock Exchange who trade Maple Leaf stock with water test results and pest control reports documenting gross actionable negligence. The Managing Director of that Maple Leaf Company continues in that same official capacity today. As well, you brag this incompetent top executive; Peter Maycock is one of your trusted company Officers on your website. I once again repeat: SHAME ON ALL OF YOU! I suggest if any content stated above is untrue you should sue me.

]]> By: Stacey http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/comment-page-1/#comment-14500 Stacey Tue, 21 Oct 2008 03:34:13 +0000 http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/#comment-14500 It's all PR. I don't think they are truly sorry for the ill and loss of lifes. That said.. It’s all PR. I don’t think they are truly sorry for the ill and loss of lifes. That said..

]]> By: john http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/comment-page-1/#comment-14276 john Fri, 17 Oct 2008 13:17:10 +0000 http://davefleet.com/2008/08/7-lessons-from-maple-leaf-foods-crisis-communications/#comment-14276 The only reason he was so honest is because it looks better in court. The only reason he was so honest is because it looks better in court.

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