Archive for September, 2008

Six Tips For A PR Agency Newbie

AnxiousAfter a couple of months in my new job and with some work under my belt I’m still a newbie, but I’m starting to find my feet in the agency business.

I posted my thoughts on the differences between corporate and agency communications on my first day at Thornley Fallis. Since then, I’ve also learned a lot of lessons. I’ve still got a long way to go, but I’m also a long way from where I was a few short months ago.

Since I started at Thornley Fallis, our agency has done a fair bit of hiring and we have another new person starting today(welcome, Kerri!).  I figure now is as good a time as any to share the little advice I have for someone following in my footsteps and starting life agency-side.

Be a sponge

This one applies to any new job you might have: When you first start, spend most of your time listening. Regardless of what level you start at, there are nuances about your agency, your work environment, your colleagues and your clients that you don’t know. Learn about them, learn how things work and learn how you fit in.

I’m not the most withdrawn person ever (as the unfortunate Terry Fallis, who has to sit next to me, will tell you). Regardless, I made a point of going to lunch with as many people as I could, where I just listened. I didn’t talk; I sat back and learned from the people I work with. It was time well spent.

Be humble

When you first start, you’ll likely have a few days where you’re not too busy. Take that time to help your new colleagues. I’ve always figured you should do this on an ongoing basis anyway (as a good coworker), but you’re more likely to have the time to do it initially. It doesn’t have to be billable work and it doesn’t matter who you do it for; chances are someone in your office would really appreciate the help right now. Do whatever you can to help the people you work with. Pay it forward.

Watch the clock

If you’ve come from the corporate side, you’re used to working to deadlines. However, you’re probably not used to client budgets. In your last job you could work as many late nights as you needed to; in this one you have a limited number of hours to get the job done. Quality and client satisfaction are paramount, but efficiency and value-for-money are also critical.

Make sure you stay on top of how long each job takes you or you’ll run the risk of going over budget on the project.

Don’t watch the clock

In some organizations (particularly large ones), you can find yourself slotted into a position with neatly-defined roles and responsibilities. That’s not the case in a small agency (is it the case in a large agency either?).

You have a chance to define your role and yourself, and it helps if you’re a self-starter. Sure, leave on time if things are quiet (no-one ever died wishing they’d worked a few more late nights) but if you have a chance to take your job in an exciting new direction and it requires extra work, my advice is to knuckle down and do it.

Track the clock

Timesheets can be a big challenge when you first start agency life. One of the best bits of advice I received when I started was to stay on top of them. It doesn’t even work to log your time once a day — you need to do it more often than that.

I write down whenever I start a new task — if someone walks into my office to talk, I note when they came in and when they leave. If the phone rings, I note when. By tracking your time throughout the day and not waiting until the end, your life will be immeasurably easier.

Think new business

Agencies depend on new business. Unfortunately there’s no science to getting those new clients. Don’t be ‘that guy’ who only talks to people in the hope they may offer up some work; be genuine and be yourself. If you’re not, you’ll find yourself spending a lot of time alone. However, if someone express concern over something your agency’s can help with, keep that in mind.

Those are my six initial tips for an agency newbie. I’m by no means a “best practice” example, but hopefully these tips will help to set you off on the right foot.

What tips would you give to a new employee at your agency?

(Image credit: DawnAllynn)

Ubiquity Changes The Way You Surf The Internet

Ubiquity A couple of weeks ago, there was a lot of buzz about Ubiquity, a new Firefox extension released by Mozilla Labs.

Rather than following the sheep mentality and writing about it at the time, I decided to take it for a test drive first before posting.

Bottom line: if you get used to it, Ubiquity could change the way you surf the Internet.

Ubiquity?

Ubiquity is a command line-like interface that lets you interact with your browser using natural language. It’s usually hidden from view, and only activated by a keyboard shortcut (Ctrl + space by default).

What does that mean?

It means a simpler life for you. How? Here are a few examples.

Let’s say I’m paying a visit to our Ottawa office, but I’m not sure where it is. I highlight the address on our website, bring up Ubiquity and type “map this”:

Ubiquity with maps

Easy, and much easier than opening up a new tab for Google Maps every time I want to look an address up.

Another example — translation. My standard way to translate things until I found Ubiquity was to head to Google and get it to translate foreign language pages for me. No longer.

The shot below is of the Ontario government’s French website (because it’s the first French language site I though of… and, yes, I know there’s an English version, smartass).

Once again, I highlight the relevant text, bring up Ubiquity and type “translate this”:

Ubiquity "translate" command

To make it even better, hit enter and the translated text is instantly inserted in the original page (you can insert maps, too):

Text translated in-page by Ubiquity

Wait, there’s more

That’s pretty neat already, right? There’s way more.

Like Firefox, Ubiquity is open source. That means people are free to create new commands for it. The ‘Ubiquity Herd‘ is a central resource for these. I’ve downloaded additional commands for TinyURL, delicious and StumbleUpon, among others. Now, I can just:

  • Type “TinyURL” to get a shortened version of the current page’s URL for Twitter
  • Type “delicious [tag1] [tag2] [tag3]” to save a bookmark of the current page (and any highlighted text will become the comment for the bookmark)
  • Type “stumble” to visit a random page from StumbleUpon, or “stumble-thumbs-up” to give a page my approval.
  • Type “convert this to PDF” to get a PDF of the current page

The list goes on and on.

Even more for the future

Right now Ubiquity is just “an early experimental prototype.” Here’s an example of where they want it to end up:

Where Ubiquity is headed - booking flights

I’m pretty excited about this… not because I want it to replace my mouse clicking, but because it simplifies the way I browse the web. No more jumping back-and-forth between different sites or services. I can do what I want to do, right from where I am now. Heck, I can send a Twitter message from any page on the web.

Twitter via Ubiquity

I’m not exactly on the fence with this one. It makes my life easier, so I love it.

Have you used Ubiquity? What’s your impression?

Third Tuesday Toronto Season To Kick-Off With AideRSS

AideRSS logoI’ve written a couple of times previously about AideRSS, the Waterloo, Ontario-based RSS filtering service. Now you can hear directly from the people behind the tool.

On September 16, the new Third Tuesday Toronto season will kick-off with Ilya Grigorik, Co-founder and Chief Technology Office, Jim Murphy, VP Development, and Melanie Baker, AideRSS’ Community Manager, speaking about building the company, building a community and building for the future.

Personally, I’m very much looking forward to this event. I think the AideRSS folks have done a lot of things right and I’m looking forward to their insights and hearing about their plans for the future.

Attendance is limited to 80 people, so be sure to register online to reserve your spot. It’s free, so what are you waiting for?!

Thanks to our sponsor

Speaking of free, the reason we can offer this event free-of-charge is that our sound system costs are covered by our sponsor, CNW Group. Many thanks to them for their support (disclosure: CNW Group is a Thornley Fallis client).

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WebAnywhere Brings Convenient Internet Access To Blind People

Here’s a topic we don’t consider often enough: accessibility. Specifically, web accessibility for visually impaired users.

There are more than 38 million blind people worldwide who rely on screen readers to access the Internet. However, screen readers aren’t cheap and unless you use them yourself, you probably don’t have one installed. This makes using someone else’s computer a virtual impossibility for blind people.

WebAnywhere is a web-based screen reader. It takes the content on a web page, translates it to text and reads it aloud for the user. By putting the screen reader in a browser window, WebAnywhere makes web surfing by blind people possible from any computer. As an added bonus, the application is free and open-source, and the developer, a PhD candidate at the University of Washington, says he hopes other people will help to improve it.

WebAnywhere divides the screen into two frames — navigation and content. The navigation frame consists of a location bar and a search bar, which effectively takes the place of the location bar of your browser while you’re using the site. The sites you navigate to are displayed in the lower frame.

image

It’s interesting, to visit some common sites and see how well optimized they are for screen readers. Take Twitter for example; the site would be a nightmare for a user using WebAnywhere. The reader picks up a whole lot of gibberish from the homepage and if you do manage to log in, the reader goes down the right-hand side (with the long list of followers) before hitting the main page. Fortunately, WebAnywhere features several handy shortcuts (apparently standard in screen readers), including one which jumps to the next input box.

Here’s a brief bare-bones video explaining a little more about the system:

WebAnywhere is in alpha right now so it certainly isn’t perfect — I noticed that when I loaded my site through it, it replaced all of the apostrophes in my most recent post with ellipses. Meanwhile, it seemed to break GMail completely although the video above shows someone using GMail through the application. There’s clearly some work to be done but, like I said, it’s in alpha so that’s forgivable.

As a sign of the potential of WebAnywhere, the developer, Jeff Bigham, won the grand prize of Microsoft’s 2008 Imagine Cup Interface Design Accessible Technology Award for the program.

As this is the first screen reader I’ve used and I’m not exactly the target market, I don’t have much context on which to base my opinion of WebAnywhere. I wonder, does anyone reading this site use a screen reader? What do you think of WebAnywhere?

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(Image credit: Amit Agarwal)

Are Twitter Conversations Dying?

Twitter Over the last month or two I’ve noticed a sharp decline in the amount of conversation occurring on Twitter.

People are still using the service, for sure (witness the number of tweets about McCain’s “ground noise and static” comment, in reference to protesters at the Republican Convention, within seconds of the comment for proof). However, I’ve noticed that the number of replies I’m getting to messages has sharply declined recently.

Twitter has done well for itself recently. While its latest newsletter to members was distinctly underwhelming (where’s the news on IM or tracking – you know, the features that made Twitter useful to begin with?) it did make the point that over the last two months the service’s uptime has been around 99.9% – a big difference from the dismal levels a few months ago.

I’m wondering, though: is this partly due to people moving away from the service?

A couple of months ago, I would get 5-15 replies to any given question that I posed to my Twitter connections. Since that time I’ve added a couple of hundred “followers,” (currently sitting around 1,175) but the number of replies I’m getting to each question has fallen dramatically, my new followers have slowed to a trickle and many of them are wannabe spammers.

I still get a lot of value from Twitter and it continues to prove its value to me daily. However, this trend (if it is one) can’t be a good sign. The conversation is often what attracts people to Twitter to begin with, and it’s where I derive most of my value from the service.

Assuming I’m not a unique case here and that this is a real trend, this makes me wonder if Twitter’s shine is fading. Is their failure to replace services that they stated were their “top priority” three months ago finally hurting them? Are people actually moving to services like identi.ca, or even FriendFeed?

Have you experienced a similar pattern with Twitter? What’s your take on this?

BackType Plugs A Hole In Online Monitoring Systems

backtype BackType, a new service by Canadians Christopher Golda and Michael Montano, finds and aggregates comments from across the web.

One of BackType’s most obvious features is the ability to create an account and "claim" your comments to provide a complete picture of your commenting activity across the web. Once you’ve done that, you can "follow" other people’s comments, Twitter-style (I’m davefleet on BackType, as I am on most services).

Plenty of websites like TechCrunch, Lifehacker, Louis Gray and Mark Evans have focused on this side of the service. To be honest I don’t have much to add to their commentary on this aspect.

The value in comments

Reader comments are often just as interesting as the posts themselves. By reading through the comments on a thought-provoking post, you can often learn more than from the original piece. Given that, tracking someone’s comments can be enlightening.

Personally, I only have the bandwidth to follow a few people that I specifically want to learn from and who I know write useful, well thought-out comments — I’m not sure I want to all comments from a large number of people — but that’s just me.

Adding a layer to online monitoring

"Twitter for comments" aside, a different aspect of BackType got my creative communications juices flowing: the ability to search comments by keyword, and to set up a persistent search on that keyword.

I wrote a little while back about how to set up a simple online monitoring system. One thing that system missed, though, was responses to blog posts. You could see original posts as they appeared in near real-time, but after that it was up to you to go back and check on them.

By using BackType in conjunction with sites like Technorati (or not), Google Blogsearch or Blogpulse, you can capture ongoing discussions alongside original posts in two simple steps:

  1. Search for your keywords from the BackType homepage  (for example: http://is.gd/2bRD) or do an advanced search at http://www.backtype.com/search
  2. Subscribe to the RSS feed for those results (http://is.gd/2bRJ) and plug it into your system along with your other searches.

Problem solved.

As Louis Gray says, "I think BackType has the potential to be as relevant as Technorati (in a good way), Google Blog Search or Summize. It’s one to watch for sure."

The folks over at BackType seem to have realized this potential, shown by their response to a question over on Mark Evans’ blog:

In addition to searching comments by author, searching by topic has shown to be very valuable as well so we plan on doing a lot more with that. We see a lot of opportunity in comments; what you see on BackType.com is what we’ve started with.

Have you tried BackType? If so, have you found it useful?