http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/ Exploring the intersection of communications, marketing and social media Wed, 23 May 2012 09:47:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/comment-page-1/#comment-15469 iknowtheguru.com/Blog » ::: Branding vs Logo: the big match up (ding ding) ::: Fri, 31 Oct 2008 19:20:39 +0000 http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/#comment-15469 [...] just read the Dave Fleet’s post on Branding… which came from Seth Godin’s post on branding… which came from Freshfuel [...] [...] just read the Dave Fleet’s post on Branding… which came from Seth Godin’s post on branding… which came from Freshfuel [...]

]]> http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/comment-page-1/#comment-15291 Ken Tue, 28 Oct 2008 15:27:41 +0000 http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/#comment-15291 Dave - New fan of the site. I fully agree with your post. It appears more often as though "customer service" is being removed from American vocabulary. Dave – New fan of the site. I fully agree with your post. It appears more often as though “customer service” is being removed from American vocabulary.

]]> http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/comment-page-1/#comment-15176 Dave Fleet Mon, 27 Oct 2008 01:14:41 +0000 http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/#comment-15176 Michael -- yeah, I can't remember where I saw that first... :) Michael — yeah, I can’t remember where I saw that first…

]]> http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/comment-page-1/#comment-15174 Michael Seaton Mon, 27 Oct 2008 00:56:20 +0000 http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/#comment-15174 nice image : ) nice image : )

]]> http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/comment-page-1/#comment-15112 newmediaMike Sun, 26 Oct 2008 12:01:54 +0000 http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/#comment-15112 It's funny, or maybe not, but every time I see one of Bell's new vehicles with their new "logo" I think the same thing. Branding won't solve your problem nor will outsourcing 611 calls to India, but that's probably a rant for someone else's blog! It’s funny, or maybe not, but every time I see one of Bell’s new vehicles with their new “logo” I think the same thing. Branding won’t solve your problem nor will outsourcing 611 calls to India, but that’s probably a rant for someone else’s blog!

]]> http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/comment-page-1/#comment-15026 Steven Cardinale Sat, 25 Oct 2008 21:15:14 +0000 http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/#comment-15026 Absolutely right. If bad service is your brand than no slogan or logo will get you out of it. I think we have been conditioned, and so have the big companies, that if they shout loud enough what they "want" us to hear will drown out what we actually experience. And maybe in the past that was true. But over the next couple of decades as consumers become less held by a small number of major brands, that yelling will become more expensive and less effective until ... poof the organization no longer exists. Absolutely right. If bad service is your brand than no slogan or logo will get you out of it. I think we have been conditioned, and so have the big companies, that if they shout loud enough what they “want” us to hear will drown out what we actually experience. And maybe in the past that was true. But over the next couple of decades as consumers become less held by a small number of major brands, that yelling will become more expensive and less effective until … poof the organization no longer exists.

]]> http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/comment-page-1/#comment-15011 rob tyrie Sat, 25 Oct 2008 18:47:25 +0000 http://davefleet.com/2008/10/branding-wont-solve-all-your-problems/#comment-15011 Where's the rant part? Where’s the rant part?

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