Comments on: If you want to reach younger voters, you have to… use the tools they’re using. http://davefleet.com/2008/10/if-you-want-to-reach-younger-voters-you-have-to-use-the-tools-theyre-using/ Exploring the intersection of communications, marketing and social media Wed, 23 May 2012 09:47:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dave Fleet http://davefleet.com/2008/10/if-you-want-to-reach-younger-voters-you-have-to-use-the-tools-theyre-using/comment-page-1/#comment-16045 Dave Fleet Fri, 07 Nov 2008 13:36:52 +0000 http://davefleet.com/2008/10/if-you-want-to-reach-younger-voters-you-have-to-use-the-tools-theyre-using/#comment-16045 Catherine - fair enough, but you miss the point that social media was part of his campaign. As I wrote in a post the other day, his tightly-integrated communications strategy was key to winning - that's how he got his message out. Catherine – fair enough, but you miss the point that social media was part of his campaign. As I wrote in a post the other day, his tightly-integrated communications strategy was key to winning – that’s how he got his message out.

]]> By: Catherine http://davefleet.com/2008/10/if-you-want-to-reach-younger-voters-you-have-to-use-the-tools-theyre-using/comment-page-1/#comment-16036 Catherine Fri, 07 Nov 2008 10:31:15 +0000 http://davefleet.com/2008/10/if-you-want-to-reach-younger-voters-you-have-to-use-the-tools-theyre-using/#comment-16036 Obama has won the election only due to his campaign and not because of social media tool and all. --------- Catherine Obama has won the election only due to his campaign and not because of social media tool and all.
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Catherine

]]> By: Mark Blevis http://davefleet.com/2008/10/if-you-want-to-reach-younger-voters-you-have-to-use-the-tools-theyre-using/comment-page-1/#comment-15276 Mark Blevis Tue, 28 Oct 2008 10:00:57 +0000 http://davefleet.com/2008/10/if-you-want-to-reach-younger-voters-you-have-to-use-the-tools-theyre-using/#comment-15276 @Allan... I can't imagine that Obama's use of social media tools can be entirely credited for his popularity and margin. I would argue that by having the social media infrastructure in place for his campaign, Obama has given people a place to go to engage and show their support. The social media tools alone would have done nothing for him if he was not already an interesting and charismatic candidate with a strong media presence. @Allan… I can’t imagine that Obama’s use of social media tools can be entirely credited for his popularity and margin. I would argue that by having the social media infrastructure in place for his campaign, Obama has given people a place to go to engage and show their support. The social media tools alone would have done nothing for him if he was not already an interesting and charismatic candidate with a strong media presence.

]]> By: PRJack http://davefleet.com/2008/10/if-you-want-to-reach-younger-voters-you-have-to-use-the-tools-theyre-using/comment-page-1/#comment-14048 PRJack Tue, 14 Oct 2008 13:59:09 +0000 http://davefleet.com/2008/10/if-you-want-to-reach-younger-voters-you-have-to-use-the-tools-theyre-using/#comment-14048 oops... missed the "Granted" before the comma in that last sentence! oops… missed the “Granted” before the comma in that last sentence!

]]> By: PRJack http://davefleet.com/2008/10/if-you-want-to-reach-younger-voters-you-have-to-use-the-tools-theyre-using/comment-page-1/#comment-14047 PRJack Tue, 14 Oct 2008 13:53:31 +0000 http://davefleet.com/2008/10/if-you-want-to-reach-younger-voters-you-have-to-use-the-tools-theyre-using/#comment-14047 You are so very correct Dave... or rather, Bergeron is! Reaching voters - especially young ones - by using the 'communications tools that they do' would likely do much to counter the apathy we're seeing. A CITY TV piece featured street interviews with young Canadians (under 25) and none of them said they were going to vote... Why? Because they didn't know what was going on (i.e. not following the issues) or they admitted to paying attention to the US. Ugh. So using any and all tools at hand to get info out is key. , there is also a gap between young voters and the desire to actually get to the info. You are so very correct Dave… or rather, Bergeron is! Reaching voters – especially young ones – by using the ‘communications tools that they do’ would likely do much to counter the apathy we’re seeing. A CITY TV piece featured street interviews with young Canadians (under 25) and none of them said they were going to vote… Why? Because they didn’t know what was going on (i.e. not following the issues) or they admitted to paying attention to the US. Ugh.

So using any and all tools at hand to get info out is key.

, there is also a gap between young voters and the desire to actually get to the info.

]]> By: Matt Dickman http://davefleet.com/2008/10/if-you-want-to-reach-younger-voters-you-have-to-use-the-tools-theyre-using/comment-page-1/#comment-13980 Matt Dickman Mon, 13 Oct 2008 14:41:02 +0000 http://davefleet.com/2008/10/if-you-want-to-reach-younger-voters-you-have-to-use-the-tools-theyre-using/#comment-13980 Dave -- Nice post consolidating this thinking. I agree that it's about identifying the audience, engaging where they live and adding value. What I am even more interested in is what these people do with these platforms once the election is over. I would assume most would just stop engaging now that they're in office (or sitting at home wishing they were in office), but it is a huge waste of resources to let these die. I will be watching intently once November is done. Dave — Nice post consolidating this thinking. I agree that it’s about identifying the audience, engaging where they live and adding value. What I am even more interested in is what these people do with these platforms once the election is over. I would assume most would just stop engaging now that they’re in office (or sitting at home wishing they were in office), but it is a huge waste of resources to let these die. I will be watching intently once November is done.

]]> By: Allan http://davefleet.com/2008/10/if-you-want-to-reach-younger-voters-you-have-to-use-the-tools-theyre-using/comment-page-1/#comment-13959 Allan Mon, 13 Oct 2008 04:52:07 +0000 http://davefleet.com/2008/10/if-you-want-to-reach-younger-voters-you-have-to-use-the-tools-theyre-using/#comment-13959 Do you think that's one reason why Obama is leading McCain by a wide margin in the US? Obama's use of new media is much better than McCain's. Do you think that’s one reason why Obama is leading McCain by a wide margin in the US? Obama’s use of new media is much better than McCain’s.

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