Comments on: ROI: Why Social Media Will Grow

By: Networking with Authenticity or Blandly Giving a Presentation? | Kyle Lacy, Social Media - Indianapolis

Tue, 04 Nov 2008 23:41:14 +0000

[...] ROI: Why Social Media Will Grow [...]

By: Social media marketing: objective, audience, commitment « Mel Gallant

Social media marketing: objective, audience, commitment « Mel Gallant — Tue, 14 Oct 2008 21:54:38 +0000

[...] ROI: Why Social Media Will Grow – Dave Fleet [...]

By: Bill Bennett

Bill Bennett — Fri, 10 Oct 2008 20:25:15 +0000

Interesting, but the cpm cost of social media advertising is only a fraction of the cost of more conventional online advertising which indicates advertisers aren’t convinced of the value of social media. Or am I missing something?

By: Dave Fleet

Dave Fleet — Fri, 10 Oct 2008 18:44:12 +0000

Mario, Martin

Thank you both for your comments. Mario – I’m glad you decided now was the time to respond! I hope you’ll continue to do so.

You’re right – these new tools really do provide us with the opportunity to dig into the details in a way that traditional media simply can’t.

By: Mario Bonilla

Mario Bonilla — Fri, 10 Oct 2008 18:01:36 +0000

Dave I have read your blog for a while and finally today I am leaving a comment. I love the passion that Gary oozes. This supports the idea that business owners need to find out WHO is watching, listening and reading their story. Traditional media just does not have that answer.

By: Martin Buckland

Martin Buckland — Fri, 10 Oct 2008 13:50:28 +0000

Gary is very passionate about the topic which is bang on.

I’m fascinated about the Internet’s capabilities and just employed a service to drive my presence using Web 2.0.

Thank you Dave too for spreading the news