Comments on: Social Media Outreach Won’t Work For Everyone

By: Social Toolkit- Interesting Perspective Of Communication « Your Online Internet Marketing Coaching

Fri, 27 Mar 2009 12:58:58 +0000

[...] Sometimes the hammer fits, but if you’re trying to measure something the hammer is pretty much useless. Similarly, sometimes a blog will fit perfectly, while other times YouTube might be a more suitable tool. Sometimes (say it ain’t so!) social media outreach won’t fit at all. [...]

By: What’s In Your Social Media Toolkit? | davefleet.com

What’s In Your Social Media Toolkit? | davefleet.com — Fri, 27 Mar 2009 12:00:59 +0000

By: Warum Social Media Advertising nicht funktioniert » pixelartist

Warum Social Media Advertising nicht funktioniert » pixelartist — Thu, 26 Feb 2009 17:17:49 +0000

[...] http://www.bizreport.com/2009/02/social_networkers_prefer_opt-in_ads.html http://davefleet.com/2008/10/social-media-outreach-wont-work-for-everyone/ Teile und [...]

By: Blogs Aren’t Inherently Trustworthy | davefleet.com

Blogs Aren’t Inherently Trustworthy | davefleet.com — Thu, 22 Jan 2009 13:45:10 +0000

[...] Oh, and while I’m at it I should point out that this stuff won’t work in a vacuum, either. You can have the best people in the world on your blog but if your company’s actions don’t match the words, the words are hollow. Social media outreach won’t work for everyone. [...]

By: Is your company ready for Twitter? « The Seldom Seen Kid

Is your company ready for Twitter? « The Seldom Seen Kid — Fri, 16 Jan 2009 00:06:19 +0000

[...] Dave Fleet makes a compelling case that sometimes, social media just isn’t for you or your brand and asks us to question several things: If you’re not ready to engage yet, my advice would likely be (all other things being equal) to listen and learn from what your customers are saying: [...]

By: Molly Gordon

Molly Gordon — Mon, 12 Jan 2009 22:28:13 +0000

This is as pertinent to the micro-business/solo-preneur, or accidental entrepreneur as it is to any other business. Those of us who are self-employed can easily be unconscious of the culture we work in. That this culture may be influenced by what side of the bed we got up on, the status of our bank accounts, or whether or not we’re having a bad hair day, the fact remains that we enter every conversation with a worldview.

What’s more, accidental entrepreneurs can be resistant to real communication. We may believe that really listening to our customers/clients can only drain already limited resources. When we’re in love with our own good ideas, we can be remarkably stubborn, preferring to argue with the market rather than compromise our “vision.”

The tiny business can benefit from a tremendous infusion of intelligence, encouragement, and support by truly engaging in social media communities. But David, as well as Goliath, will lose painfully if he follows a manipulative social media “strategy.”

By: markvanbaale

markvanbaale — Tue, 06 Jan 2009 23:33:08 +0000

Twitter Comment by @markvanbaale (Mark Van Baale)

Why it is so important to make sure your company culture is ready to engage in social media: [link to post]

– http://twitter.com/markvanbaale/statuses/1100600111

– Posted using Chat Catcher

By: Billie Mintz

Billie Mintz — Fri, 31 Oct 2008 14:08:12 +0000

hey dave
pretty cool points. i am a filmmaker who has been exposing issues around social causes before there was even such thing as social media. the only way people would see my work was if it was on television or they were at a festival that it was playing at. now that social media offers me a way to not only broadcast my work but have people discuss it, I have found a new audience and also engaged new subjects. some corporations in their wishes to become transparent and create a dialogue with their consumers are using social media to reach their customers in a way that they have never done before. they are also needing to find a new way to talk to people and as you pointed out – advertising language doesnt work. neither does spin. neither does gimmick. this is a new playing field where people actually are admitting that they have no idea what will work. thats not saying they are not trying. they just have no way to gauge whether or not its going to be effective until they try it. sometimes it involves high risk. the consumer and web user is way more sophisticated and we can all see through intentions that are motivated by other means then just reaching out. it is important that the main ingredient of any social media “strategy” involves honesty, heart, and above all “no bullshit”. i am doing a very interesting project, as you know, with Molson where they have given me access to their strategies of advertising, their legal department, their employees and their top echelon. they have open their doors to a documentary filmmaker (me) to allow me to show a transparency in their operations that I’m not sure any corporation has done before. because the subject I am researching is “who is responsible for resposnible drinking messages?”, and “how does a beer comapny meet those responsibilities?” is a very sensitive subject to both the beer company and to society, you would think that their was a bit of caution when opening their doors? yes their is. infact I am sure they are all a lot nervous every time they see me going through their halls. well, they are less nervous now as they are getting used to it. but their excitement and enthusiasm for being so open and innovative overrides their concerns as the greater cause is about both getting a responsible choices message out ther and being a leader for other corporations in the need for transparency and using the benefits of social media to its full extent in reaching the public. i hope that this “experiment” in social media opens new avenues for corporations and consumers to engage in discussions beyond brand awareness and selling product. Business is an opportunity to build community as well and at the same time as making a profit. social media is a good vehicle for both.

Billie Mintz
http://www.arcinstitute.net

By: Dave Fleet

Dave Fleet — Wed, 29 Oct 2008 10:45:53 +0000

Shannon – oooh I like that! I may have to use that analogy in the future.

By: Shannon Paul

Shannon Paul — Wed, 29 Oct 2008 10:05:32 +0000

Great post, Dave! You’re definitely right to point out that corporate culture often limits a company’s ability to engage in social media outreach.

In fact, I’m beginning to think that maybe this is the point where the “tool” analogy gets spread too thin. More than a tool, lately I’ve begun using the “instrument” analogy to describe social media communication. In the right hands, social media outreach is beautiful music… in others it’s a painful cacophony of noise.