Comments on: A Poorly Thought-Out Sponsorship? http://davefleet.com/2008/11/a-poorly-thought-out-sponsorship/ Exploring the intersection of communications, marketing and social media Sat, 11 Feb 2012 11:48:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Ostrom http://davefleet.com/2008/11/a-poorly-thought-out-sponsorship/comment-page-1/#comment-16811 Mark Ostrom Tue, 18 Nov 2008 05:32:49 +0000 http://davefleet.com/2008/11/a-poorly-thought-out-sponsorship/#comment-16811 Some months ago, STAR*&^%S ran a promotion at their point of sale; buy a bottle of water to save children world wide. I nearly hurled my lunch. Some months ago, STAR*&^%S ran a promotion at their point of sale; buy a bottle of water to save children world wide. I nearly hurled my lunch.

]]> By: Rick http://davefleet.com/2008/11/a-poorly-thought-out-sponsorship/comment-page-1/#comment-16792 Rick Tue, 18 Nov 2008 03:26:54 +0000 http://davefleet.com/2008/11/a-poorly-thought-out-sponsorship/#comment-16792 I'm glad one of the students noted that there was a disconnect there! I’m glad one of the students noted that there was a disconnect there!

]]> By: TC http://davefleet.com/2008/11/a-poorly-thought-out-sponsorship/comment-page-1/#comment-16587 TC Sun, 16 Nov 2008 15:46:09 +0000 http://davefleet.com/2008/11/a-poorly-thought-out-sponsorship/#comment-16587 Due to the beating they've taken the past couple years from environmentalists and small town activists trying to retain control of local water supplies, Nestle Waters of North America is working overtime to bolster their "green" credentials, when there's little green about bottled water. The bad given to the children probably should have contained a reusable water bottle, which obviously is NOT a fit with Nestle's corporate PR program. Thanks for a great post! Due to the beating they’ve taken the past couple years from environmentalists and small town activists trying to retain control of local water supplies, Nestle Waters of North America is working overtime to bolster their “green” credentials, when there’s little green about bottled water.

The bad given to the children probably should have contained a reusable water bottle, which obviously is NOT a fit with Nestle’s corporate PR program.

Thanks for a great post!

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