Comments on: Integrated Communications – Not Social Media – Won The Election http://davefleet.com/2008/11/integrated-communications-not-social-media-won-the-election/ Exploring the intersection of communications, marketing and social media Sat, 11 Feb 2012 11:48:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jennifer Benz http://davefleet.com/2008/11/integrated-communications-not-social-media-won-the-election/comment-page-1/#comment-16077 Jennifer Benz Sat, 08 Nov 2008 01:20:38 +0000 http://davefleet.com/2008/11/an-integrated-campaign-not-social-media-won-the-election/#comment-16077 Hi Dave, Great article, I couldn't agree more. Social media can't be a strategy in of itself but it can be really powerful when part of an effective and integrated campaign. I just discovered your blog and referenced this article in my last post. I'll look forward to reading more! Thanks! Hi Dave, Great article, I couldn’t agree more. Social media can’t be a strategy in of itself but it can be really powerful when part of an effective and integrated campaign. I just discovered your blog and referenced this article in my last post. I’ll look forward to reading more! Thanks!

]]> By: Natalie Homer http://davefleet.com/2008/11/integrated-communications-not-social-media-won-the-election/comment-page-1/#comment-15988 Natalie Homer Thu, 06 Nov 2008 18:02:38 +0000 http://davefleet.com/2008/11/an-integrated-campaign-not-social-media-won-the-election/#comment-15988 Agree with both comments and message of your post. I also think that this is the way forward for marketing - integrated marketing or to put it another way channel agnostic solutions is what works. We could be even bolder and say that a media neutral campaign is what helped Obama win - that and the fact that America was ready for and really desperately needs a leader like Mr. Obama. Marketing should always be about the challenge and not the channel. Agree with both comments and message of your post. I also think that this is the way forward for marketing – integrated marketing or to put it another way channel agnostic solutions is what works. We could be even bolder and say that a media neutral campaign is what helped Obama win – that and the fact that America was ready for and really desperately needs a leader like Mr. Obama. Marketing should always be about the challenge and not the channel.

]]> By: Michelle Kostya http://davefleet.com/2008/11/integrated-communications-not-social-media-won-the-election/comment-page-1/#comment-15972 Michelle Kostya Thu, 06 Nov 2008 14:38:08 +0000 http://davefleet.com/2008/11/an-integrated-campaign-not-social-media-won-the-election/#comment-15972 Obama's campaign was incredibly well put together, from logos to websites, and key messages to public appearances. Marketers can learn a lot from the successes and failures from this recent election (McCain and Obama) - which is why I (shameless plug) wrote my latest post on what we can learn from the US election (slightly tongue in cheek). I look at it more broadly than just the social media aspect of Obama's campaign. I think the media has focused on this because it is the first time the Internet has been used to this extent in an election, and really to a nation-wide tuned-in audience. Obama’s campaign was incredibly well put together, from logos to websites, and key messages to public appearances. Marketers can learn a lot from the successes and failures from this recent election (McCain and Obama) – which is why I (shameless plug) wrote my latest post on what we can learn from the US election (slightly tongue in cheek). I look at it more broadly than just the social media aspect of Obama’s campaign. I think the media has focused on this because it is the first time the Internet has been used to this extent in an election, and really to a nation-wide tuned-in audience.

]]> By: Danny Brown http://davefleet.com/2008/11/integrated-communications-not-social-media-won-the-election/comment-page-1/#comment-15920 Danny Brown Thu, 06 Nov 2008 00:03:43 +0000 http://davefleet.com/2008/11/an-integrated-campaign-not-social-media-won-the-election/#comment-15920 Completely agree with you, Dave. The US election 2008 was most definitely the one where social media came to the fore as a campaign strategy - but ONLY as part of an overall campaign. This is true of social media in any form of PR or marketing - it shouldn't be the sole focus of your efforts, merely a complementary part of a bigger picture. When this is understood, I think we'll really see the power of social media as a branding/PR/marketing tool. Completely agree with you, Dave.

The US election 2008 was most definitely the one where social media came to the fore as a campaign strategy – but ONLY as part of an overall campaign.

This is true of social media in any form of PR or marketing – it shouldn’t be the sole focus of your efforts, merely a complementary part of a bigger picture.

When this is understood, I think we’ll really see the power of social media as a branding/PR/marketing tool.

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