Comments on: Are Media Channels Diverging Or Converging? http://davefleet.com/2008/12/are-media-channels-diverging-or-converging/ Exploring the intersection of communications, marketing and social media Sat, 11 Feb 2012 11:48:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jen Zingsheim http://davefleet.com/2008/12/are-media-channels-diverging-or-converging/comment-page-1/#comment-19482 Jen Zingsheim Thu, 11 Dec 2008 15:36:32 +0000 http://davefleet.com/2008/12/are-media-channels-diverging-or-converging/#comment-19482 Dave, thanks for the Media Bullseye mention, it was an interesting discussion (and I don't think of it so much as "suffering" Ike!) ;-) With the contracting we are seeing in the traditional media channels, due primarily to pressure from the drop in advertising revenue (and, two reasons there: decline in subscriptions and the overall drop in economic conditions), it stands to reason that something will need to fill the void that is being created. I truly believe that the next step for the industry is a convergence between traditional and new media, creating a completely different news delivery mechanism. There will be challenges, but I think it's going to be very interesting to watch. Jen Dave, thanks for the Media Bullseye mention, it was an interesting discussion (and I don’t think of it so much as “suffering” Ike!) ;-)

With the contracting we are seeing in the traditional media channels, due primarily to pressure from the drop in advertising revenue (and, two reasons there: decline in subscriptions and the overall drop in economic conditions), it stands to reason that something will need to fill the void that is being created.

I truly believe that the next step for the industry is a convergence between traditional and new media, creating a completely different news delivery mechanism. There will be challenges, but I think it’s going to be very interesting to watch.

Jen

]]> By: Dave Fleet http://davefleet.com/2008/12/are-media-channels-diverging-or-converging/comment-page-1/#comment-19214 Dave Fleet Tue, 09 Dec 2008 17:19:27 +0000 http://davefleet.com/2008/12/are-media-channels-diverging-or-converging/#comment-19214 I'd say that's a great summary of the points you made, Ike - I'll add those points to the post for you. Very interesting interview, BTW. I’d say that’s a great summary of the points you made, Ike – I’ll add those points to the post for you. Very interesting interview, BTW.

]]> By: Ike http://davefleet.com/2008/12/are-media-channels-diverging-or-converging/comment-page-1/#comment-19213 Ike Tue, 09 Dec 2008 17:11:57 +0000 http://davefleet.com/2008/12/are-media-channels-diverging-or-converging/#comment-19213 Dave, my point about convergence might need a little explanation for those who don't want to suffer through 35 minutes... * Print, radio and television news outlets aren't really all that different when you look at their web components. * The fear among all forms of media about "scooping yourself on your own website" is gone. Getting news on your site first does indeed count as "getting it on the record." * The typical silos that media relations people used to consider are gone. If you've got some relevant b-roll for your event or news release, you stand a better chance of getting it on the newspaper's website than you do of the TV stations pulling from it. * Eventually, those outlets that are still competitive now will continue with web as the primary means of distribution, but with legacy branding from when they were primarily pulp or broadcast. Dave, my point about convergence might need a little explanation for those who don’t want to suffer through 35 minutes…

* Print, radio and television news outlets aren’t really all that different when you look at their web components.
* The fear among all forms of media about “scooping yourself on your own website” is gone. Getting news on your site first does indeed count as “getting it on the record.”
* The typical silos that media relations people used to consider are gone. If you’ve got some relevant b-roll for your event or news release, you stand a better chance of getting it on the newspaper’s website than you do of the TV stations pulling from it.
* Eventually, those outlets that are still competitive now will continue with web as the primary means of distribution, but with legacy branding from when they were primarily pulp or broadcast.

]]> By: John Coates http://davefleet.com/2008/12/are-media-channels-diverging-or-converging/comment-page-1/#comment-19211 John Coates Tue, 09 Dec 2008 16:48:03 +0000 http://davefleet.com/2008/12/are-media-channels-diverging-or-converging/#comment-19211 I think they are converging. How many blogs do you see with a link to a Linked Profile, or Twitter etc. The appropriate strategy to link all the channels together, get them to come to one site for one thing, but then check out something else, just look at what Shopper Drug Mart does with their Pharmacy, just get them in the store, they will probably buy something else! I think they are converging. How many blogs do you see with a link to a Linked Profile, or Twitter etc. The appropriate strategy to link all the channels together, get them to come to one site for one thing, but then check out something else, just look at what Shopper Drug Mart does with their Pharmacy, just get them in the store, they will probably buy something else!

]]> By: laurent http://davefleet.com/2008/12/are-media-channels-diverging-or-converging/comment-page-1/#comment-19210 laurent Tue, 09 Dec 2008 16:32:48 +0000 http://davefleet.com/2008/12/are-media-channels-diverging-or-converging/#comment-19210 I think both ;-) - the top 'blog sites' look more and more like old media (and old media flavored themselves with blog like features): They're big machines, about big news, not very personal..not much part of a tribe (to quote Seth's latest book/thoughts) - and on the other hand 'personal bloggers' who still cover a niche and form a virtual community of 100s, very much like a tribe. So on my right the flat (boring) big city of all media and on my left the little villages tucked behind hills. I think both ;-) – the top ‘blog sites’ look more and more like old media (and old media flavored themselves with blog like features): They’re big machines, about big news, not very personal..not much part of a tribe (to quote Seth’s latest book/thoughts) – and on the other hand ‘personal bloggers’ who still cover a niche and form a virtual community of 100s, very much like a tribe. So on my right the flat (boring) big city of all media and on my left the little villages tucked behind hills.

]]> By: Phil Barrett http://davefleet.com/2008/12/are-media-channels-diverging-or-converging/comment-page-1/#comment-19207 Phil Barrett Tue, 09 Dec 2008 14:44:00 +0000 http://davefleet.com/2008/12/are-media-channels-diverging-or-converging/#comment-19207 I believe we are fragmenting... but social aggregators like friend feed is allowing us to bring things back together. So the answer is yes to both :) I believe we are fragmenting… but social aggregators like friend feed is allowing us to bring things back together.

So the answer is yes to both :)

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