
John Biggs at CrunchGear and Michael Arrington at TechCrunch both wrote in the last day about a nasty encounter they had with a public relations person (I would normally say professional, but…). I’m not naming the person here – that’s not my style – but I’m disgusted enough to link to posts where you can find their name.
The Biggs and Arrington documented a laundry list of bad practices by the culprit, some of which have also been documented previously on the bad pitch blog and other sites including the Freakonomics blog:
- Off-topic pitches;
- BCC’d spam pitches;
- Relentless phone calls to people throughout publishing organizations, even while acknowledging that it’s wrong;
- Abusive replies to people who complain about the pitches.
I’m not going to go to town on that person. Others have done that enough.
I’m directing this post to anyone who reads this site:
Not all public relations professionals are like this.
This is important. People need to know this.
We do the background work
My colleagues and I spend hours creating and refining our media lists when we begin working with clients, and we refine those lists on an ongoing basis. Occasionally we’ll land off-base; when we realize that’s happened we fix our lists.
We contact people individually
When I send email pitches, they begin with the recipient’s name. Next!
We build relationships
As far as I’m concerned, public relations is a two-way business. Our clients have their objectives; journalists have theirs. We do our jobs best when we help both sides. That means building relationships with journalists so we know what they’re after and can help them with that. It takes time and effort, and it certainly doesn’t involve spam or insults.
We target
We might approach a couple of people within a certain organization if they’ve both written about our client or their subject area. We certainly won’t leave messages for 45 people at two publications.
Caveat: We’re human
I’m not going to pretend we’re perfect. Sometimes we screw up and contact someone who’s completely uninterested in the subject. Anyone who says they don’t is a liar. However, when that happens we apologize and try to make sure it doesn’t happen again.
Don’t let black sheep make you think we’re all like this person. We’re not.
(Image credit: s-s via sxc.hu)










Twitter Comment by @MattDickman (Matt Dickman)…
RT @davefleet: A Message To Non-PR Folks: We\’re Not All Like This [link to post] – http://twitter.com/MattDickman/statuses/1065410982 – Posted using Chat Catcher (http://www.chatcatcher.com/) …
Twitter Comment by @krisfrancisco (Kris Francisco)…
RT @mattdickman @davefleet: A Message To Non-PR Folks: We\’re Not All Like This [link to post] – http://twitter.com/krisfrancisco/statuses/1065544625 – Posted using Chat Catcher (http://www.chatcatcher.com/) …
Twitter Comment by @prmaria (Maria Olsson-Tysor)…
RT @davefleet A Message To Non-PR Folks: We\’re Not All Like This [link to post] Scary how a few can bring so many down.. – http://twitter.com/prmaria/statuses/1065585885 – Posted using Chat Catcher (http://www.chatcatcher.com/) …
Twitter Comment by @conosco (conosco)…
#LINK PR-Leute wehren sich: Nicht alle sind schwarze Schafe (via Blog) [link to post] – http://twitter.com/conosco/statuses/1065748537 – Posted using Chat Catcher (http://www.chatcatcher.com/) …
Twitter Comment by @CathyWebSavvyPR (Cathy Larkin)…
Great post on what constitutes good PR – don\’t judge all PR folks by a few bad apples [link to post] – http://twitter.com/CathyWebSavvyPR/statuses/1066074153 – Posted using Chat Catcher (http://www.chatcatcher.com/) …
Twitter Comment by @randimason (Randi Mason, MLS)…
Reading Dave Fleet\’s posts on Techcrunch ignoring news embargoes & what PR should be: [link to post] – http://twitter.com/randimason/statuses/1067785853 – Posted using Chat Catcher (http://www.chatcatcher.com/) …
Twitter Comment by @NmymindCarolina (Sarah Ann Walters)…
in case you hadn\’t read @davefleet response yet…we\’re really not all like this [link to post] always quality blog posts here – http://twitter.com/NmymindCarolina/statuses/1067822509 – Posted using Chat Catcher (http://www.chatcatcher.com/) …
Twitter Comment by @csalomonlee (csalomonlee)…
@davefleet – thank you for pointing out what good PR folks do – check out post at: [link to post] – http://twitter.com/csalomonlee/statuses/1074994603 – Posted using Chat Catcher …
[...] That’s when things like this happen. Print This Post This entry was posted on March 26, 2009 at 8:00 am, filed under communications, pitching, public relations and tagged communications, pitching, public relations. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. « Don’t Like What You See? Fix It [...]
[...] a campaign entitled “An Inconvenient PR Truth,” aimed at trying to weed-out some of the black sheep in the PR [...]
Twitter Comment
What makes a PR professional…well, a PROFESSIONAL [link to post]
– Posted using Chat Catcher