Comments on: Back To Pitching Basics http://davefleet.com/2009/01/back-to-pitching-basics/ Exploring the intersection of communications, marketing and social media Sat, 11 Feb 2012 11:48:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ducklings Take the Plunge: First Linky Love of the Term | PRos in Training http://davefleet.com/2009/01/back-to-pitching-basics/comment-page-1/#comment-140827 Ducklings Take the Plunge: First Linky Love of the Term | PRos in Training Fri, 24 Sep 2010 02:50:56 +0000 http://davefleet.com/2009/01/back-to-pitching-basics/#comment-140827 [...] Back to Pitching Basics (Dave Fleet)Great overview and a terrific reminder about tailoring your pitches. What can you learn from this post? Anything you find surprising? [...] [...] Back to Pitching Basics (Dave Fleet)Great overview and a terrific reminder about tailoring your pitches. What can you learn from this post? Anything you find surprising? [...]

]]> By: Media Relations readings « PRinciples http://davefleet.com/2009/01/back-to-pitching-basics/comment-page-1/#comment-41462 Media Relations readings « PRinciples Fri, 05 Jun 2009 18:20:11 +0000 http://davefleet.com/2009/01/back-to-pitching-basics/#comment-41462 [...] Back to Pitching Basics – the ingredients of a tailored pitch [...] [...] Back to Pitching Basics – the ingredients of a tailored pitch [...]

]]> By: Laura http://davefleet.com/2009/01/back-to-pitching-basics/comment-page-1/#comment-28915 Laura Wed, 11 Mar 2009 02:36:59 +0000 http://davefleet.com/2009/01/back-to-pitching-basics/#comment-28915 I agree- It is best to send both a press release and do the pitch. I am still a student so I have not had to pitch anything yet. The advice is extremely helpful. Any tips are useful right now when it comes to pitching. I know I am extremely nervous for the first time I have to do! But advice like this definitely helps. thanks! I agree- It is best to send both a press release and do the pitch. I am still a student so I have not had to pitch anything yet. The advice is extremely helpful. Any tips are useful right now when it comes to pitching. I know I am extremely nervous for the first time I have to do! But advice like this definitely helps.
thanks!

]]> By: Tailor Made–Stitching up Pitching Styles « PRogressing Forward http://davefleet.com/2009/01/back-to-pitching-basics/comment-page-1/#comment-25055 Tailor Made–Stitching up Pitching Styles « PRogressing Forward Tue, 03 Feb 2009 04:47:30 +0000 http://davefleet.com/2009/01/back-to-pitching-basics/#comment-25055 [...] Fleet  addresses this topic better in his blog about pitching to an audience. He claims that standard news releases are cheap, effortless on the part of the organization, and [...] [...] Fleet  addresses this topic better in his blog about pitching to an audience. He claims that standard news releases are cheap, effortless on the part of the organization, and [...]

]]> By: Back to Pitching Basics: It’s All About Relationships « Confessions of a PR Pupil http://davefleet.com/2009/01/back-to-pitching-basics/comment-page-1/#comment-25054 Back to Pitching Basics: It’s All About Relationships « Confessions of a PR Pupil Tue, 03 Feb 2009 04:05:05 +0000 http://davefleet.com/2009/01/back-to-pitching-basics/#comment-25054 [...] Dave Fleet offers great advice in his pitching basics post about tailoring your pitches to those right people.  Developing a relationship with the recipient, whether it is through personal interests or their previous work, will not only help you on one pitch, but will help to build that trust for future interactions. You want to build that relationship before you need something, not when you need it.  This posts reminds us all that no matter how much experience you’ve got, the bottom line is always about people. [...] [...] Dave Fleet offers great advice in his pitching basics post about tailoring your pitches to those right people.  Developing a relationship with the recipient, whether it is through personal interests or their previous work, will not only help you on one pitch, but will help to build that trust for future interactions. You want to build that relationship before you need something, not when you need it.  This posts reminds us all that no matter how much experience you’ve got, the bottom line is always about people. [...]

]]> By: rachelesterline (Rachel M. Esterline) http://davefleet.com/2009/01/back-to-pitching-basics/comment-page-1/#comment-24735 rachelesterline (Rachel M. Esterline) Sat, 31 Jan 2009 15:51:06 +0000 http://davefleet.com/2009/01/back-to-pitching-basics/#comment-24735 <strong>Twitter Comment</strong> <a href="http://twitter.com/rachelesterline" title="Twitter Comment" rel="nofollow"> <div title="rachelesterline (Rachel M. Esterline)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="rachelesterline (Rachel M. Esterline)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/rachelesterline) no-repeat top;cursor:hand;"> </div> </a> A good pitching basics post: [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


A good pitching basics post: [link to post]

– Posted using Chat Catcher

]]> By: Pitching 101 with Dave Fleet « Cara Mitchell http://davefleet.com/2009/01/back-to-pitching-basics/comment-page-1/#comment-24657 Pitching 101 with Dave Fleet « Cara Mitchell Sat, 31 Jan 2009 00:19:45 +0000 http://davefleet.com/2009/01/back-to-pitching-basics/#comment-24657 [...] Comment! -Dave Fleet takes us  “Back to Pitching Basics”- [...] [...] Comment! -Dave Fleet takes us  “Back to Pitching Basics”- [...]

]]> By: Danny Brown http://davefleet.com/2009/01/back-to-pitching-basics/comment-page-1/#comment-23616 Danny Brown Sun, 18 Jan 2009 00:36:34 +0000 http://davefleet.com/2009/01/back-to-pitching-basics/#comment-23616 There's a definite need for change and more streamlined approaches to pitching. To be honest, I'm still wondering why more "pitches" aren't done via Twitter. Get your news up on your site/blog/newsroom and just get an impacting 140-character message out. Obviously it only works with outlets and companies that are on Twitter. And if they're not... well, why not? There’s a definite need for change and more streamlined approaches to pitching.

To be honest, I’m still wondering why more “pitches” aren’t done via Twitter. Get your news up on your site/blog/newsroom and just get an impacting 140-character message out.

Obviously it only works with outlets and companies that are on Twitter. And if they’re not… well, why not?

]]> By: Michelle Sullivan http://davefleet.com/2009/01/back-to-pitching-basics/comment-page-1/#comment-23593 Michelle Sullivan Sat, 17 Jan 2009 14:19:08 +0000 http://davefleet.com/2009/01/back-to-pitching-basics/#comment-23593 I can only hope that the 'tailored' approach is gaining ground among seasoned PR professors teaching the next generation of practitioners. Although I also wonder how much of this education is actually practical - seems like it's still mostly theoretical. I recently ran a major campaign with a couple of very junior PR reps. The first was too timid to call journalists at all. She only managed a few voice mail messages. She could barely even get emails out. The second, despite the fact that I specifically said and _insisted_ upon the fact that I didn't want BCC blitzes ... did (you guessed it) BCC blitzes. Luckily this was all done in the first (minor) phase of a larger campaign. I pulled both off the project immediately and worked much more successfully with a more senior practitioner. Despite shrinking budgets and economic constraints, the tailored approach is one that looks towards the long term and safeguards professional reputations. I don't want to be considered a spammer. And I don't want the industry I'm associated with to be perceived that way, either. I can only hope that the ‘tailored’ approach is gaining ground among seasoned PR professors teaching the next generation of practitioners. Although I also wonder how much of this education is actually practical – seems like it’s still mostly theoretical.

I recently ran a major campaign with a couple of very junior PR reps. The first was too timid to call journalists at all. She only managed a few voice mail messages. She could barely even get emails out.

The second, despite the fact that I specifically said and _insisted_ upon the fact that I didn’t want BCC blitzes … did (you guessed it) BCC blitzes.

Luckily this was all done in the first (minor) phase of a larger campaign. I pulled both off the project immediately and worked much more successfully with a more senior practitioner.

Despite shrinking budgets and economic constraints, the tailored approach is one that looks towards the long term and safeguards professional reputations. I don’t want to be considered a spammer. And I don’t want the industry I’m associated with to be perceived that way, either.

]]> By: Brad Buset http://davefleet.com/2009/01/back-to-pitching-basics/comment-page-1/#comment-23462 Brad Buset Fri, 16 Jan 2009 14:47:20 +0000 http://davefleet.com/2009/01/back-to-pitching-basics/#comment-23462 Another thing to think about is continuing education about your audience. Doing the research for tailor pitches, whether used in combination with or opposed to news releases, means you have to educated yourself about your potential audience and what they are talking about. In that process, you'll most likely learn a few new thing that can be filed away for future use. Another thing to think about is continuing education about your audience. Doing the research for tailor pitches, whether used in combination with or opposed to news releases, means you have to educated yourself about your potential audience and what they are talking about. In that process, you’ll most likely learn a few new thing that can be filed away for future use.

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