Comments on: 3 Steps To Better Objectives http://davefleet.com/2009/02/3-steps-to-better-objectives/ Exploring the intersection of communications, marketing and social media Sat, 11 Feb 2012 11:48:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Carine Nsanza http://davefleet.com/2009/02/3-steps-to-better-objectives/comment-page-1/#comment-27059 Carine Nsanza Thu, 19 Feb 2009 10:00:24 +0000 http://davefleet.com/2009/02/3-steps-to-better-objectives/#comment-27059 Very good article Very good article

]]> By: Great Ideas: Be specific « Non(pr)ofit http://davefleet.com/2009/02/3-steps-to-better-objectives/comment-page-1/#comment-26724 Great Ideas: Be specific « Non(pr)ofit Mon, 16 Feb 2009 21:26:53 +0000 http://davefleet.com/2009/02/3-steps-to-better-objectives/#comment-26724 [...] Read ALL of 3 Steps to Better Objectives HERE. [...] [...] Read ALL of 3 Steps to Better Objectives HERE. [...]

]]> By: Great Idea: Be specific « Non(pr)ofit http://davefleet.com/2009/02/3-steps-to-better-objectives/comment-page-1/#comment-26723 Great Idea: Be specific « Non(pr)ofit Mon, 16 Feb 2009 21:26:21 +0000 http://davefleet.com/2009/02/3-steps-to-better-objectives/#comment-26723 [...] Read ALL of 3 Steps to Better Objectives HERE. [...] [...] Read ALL of 3 Steps to Better Objectives HERE. [...]

]]> By: Jccevans http://davefleet.com/2009/02/3-steps-to-better-objectives/comment-page-1/#comment-26329 Jccevans Thu, 12 Feb 2009 13:49:38 +0000 http://davefleet.com/2009/02/3-steps-to-better-objectives/#comment-26329 Dear Dave, I found this very interesting as I am learning a lot about this topic right now as a Public Relations Graduate Certificate Student at Humber College. We are taking a course in applied communication planning and the professor has taught us the importance of “outcome”. Although “output” is a main component of PR in order to get our messages out there, what is the point if we don’t know people are getting our messages and listening to them? Many of our classes are focused on making these messages and tactics of getting them out to the public but measuring their success is also of great importance. In many of our projects making sure our objectives are SMART (as explained by Mike Kujawski above) is a major component. I’m happy to see these ideas floating around outside the classroom and how they specifically apply to corporate and agency. It really gives value to what I’m learning. Thanks so much for your insight. Jenny Evans Dear Dave,

I found this very interesting as I am learning a lot about this topic right now as a Public Relations Graduate Certificate Student at Humber College. We are taking a course in applied communication planning and the professor has taught us the importance of “outcome”. Although “output” is a main component of PR in order to get our messages out there, what is the point if we don’t know people are getting our messages and listening to them? Many of our classes are focused on making these messages and tactics of getting them out to the public but measuring their success is also of great importance. In many of our projects making sure our objectives are SMART (as explained by Mike Kujawski above) is a major component. I’m happy to see these ideas floating around outside the classroom and how they specifically apply to corporate and agency. It really gives value to what I’m learning. Thanks so much for your insight.

Jenny Evans

]]> By: @LauraElizabethP http://davefleet.com/2009/02/3-steps-to-better-objectives/comment-page-1/#comment-26278 @LauraElizabethP Thu, 12 Feb 2009 01:06:36 +0000 http://davefleet.com/2009/02/3-steps-to-better-objectives/#comment-26278 Great post! In my PR program, I’ve been taught the importance of using SMART objectives, but I like your pared down version of that formula. It’s nice to know that what we’re being taught is used in the industry. When you talk about measurement, however, are you referring to output (such as media impressions) or outcome (if people saw and retained the messages)? Great post! In my PR program, I’ve been taught the importance of using SMART objectives, but I like your pared down version of that formula. It’s nice to know that what we’re being taught is used in the industry. When you talk about measurement, however, are you referring to output (such as media impressions) or outcome (if people saw and retained the messages)?

]]> By: lemoentje (Jeroen van Eck) http://davefleet.com/2009/02/3-steps-to-better-objectives/comment-page-1/#comment-26250 lemoentje (Jeroen van Eck) Wed, 11 Feb 2009 18:42:08 +0000 http://davefleet.com/2009/02/3-steps-to-better-objectives/#comment-26250 <strong>Twitter Comment</strong> <a href="http://twitter.com/lemoentje" title="Twitter Comment" rel="nofollow"> <div title="lemoentje (Jeroen van Eck)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="lemoentje (Jeroen van Eck)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/lemoentje) no-repeat top;cursor:hand;"> </div> </a> Three obvious reasons for better objectives: [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


Three obvious reasons for better objectives: [link to post]

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]]> By: Mike Kujawski http://davefleet.com/2009/02/3-steps-to-better-objectives/comment-page-1/#comment-26094 Mike Kujawski Tue, 10 Feb 2009 04:14:42 +0000 http://davefleet.com/2009/02/3-steps-to-better-objectives/#comment-26094 Great examples of proper objectives Dave! An acronym I tell my clients to use when developing objectives is "SMART": Specific Measurable Achievable Realistic Timely Cheers, MK Great examples of proper objectives Dave! An acronym I tell my clients to use when developing objectives is “SMART”:

Specific
Measurable
Achievable
Realistic
Timely

Cheers,
MK

]]> By: Niknak_Anatine (Kerry Costello) http://davefleet.com/2009/02/3-steps-to-better-objectives/comment-page-1/#comment-26079 Niknak_Anatine (Kerry Costello) Tue, 10 Feb 2009 01:25:04 +0000 http://davefleet.com/2009/02/3-steps-to-better-objectives/#comment-26079 <strong>Twitter Comment</strong> <a href="http://twitter.com/Niknak_Anatine" title="Twitter Comment" rel="nofollow"> <div title="Niknak_Anatine (Kerry Costello)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="Niknak_Anatine (Kerry Costello)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/Niknak_Anatine) no-repeat top;cursor:hand;"> </div> </a> RT @styletime: 3 Steps To Better Objectives [link to post] Change, Quantifier, Deadline - I will remember these for my PBCs this year.<br /><br /> - Posted using Chat Catcher Twitter Comment


RT @styletime: 3 Steps To Better Objectives [link to post] Change, Quantifier, Deadline – I will remember these for my PBCs this year.

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]]> By: The_Clown (The_Clown) http://davefleet.com/2009/02/3-steps-to-better-objectives/comment-page-1/#comment-26075 The_Clown (The_Clown) Tue, 10 Feb 2009 00:54:20 +0000 http://davefleet.com/2009/02/3-steps-to-better-objectives/#comment-26075 <strong>Twitter Comment</strong> <a href="http://twitter.com/The_Clown" title="Twitter Comment" rel="nofollow"> <div title="The_Clown (The_Clown)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="The_Clown (The_Clown)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/The_Clown) no-repeat top;cursor:hand;"> </div> </a> RT @styletime: 3 Steps To Better Objectives [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


RT @styletime: 3 Steps To Better Objectives [link to post]

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]]> By: atsmith (Adam Smith) http://davefleet.com/2009/02/3-steps-to-better-objectives/comment-page-1/#comment-26059 atsmith (Adam Smith) Mon, 09 Feb 2009 22:03:12 +0000 http://davefleet.com/2009/02/3-steps-to-better-objectives/#comment-26059 <strong>Twitter Comment</strong> <a href="http://twitter.com/atsmith" title="Twitter Comment" rel="nofollow"> <div title="atsmith (Adam Smith)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://s3.amazonaws.com/static.whitleymedia/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="atsmith (Adam Smith)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/atsmith) no-repeat top;cursor:hand;"> </div> </a> 3 Steps To Better Objectives + [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


3 Steps To Better Objectives + [link to post]

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