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	<title>Comments on: 8 Questions to Ask Your &quot;Social Media Expert&quot;</title>
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	<link>http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/</link>
	<description>Exploring the intersection of communications, marketing and social media</description>
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		<title>By: 50 Best Blogs for the Public Relations Major &#124; Bachelor&#039;s Degree &#8230; &#124; Public Relation</title>
		<link>http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/comment-page-5/#comment-165100</link>
		<dc:creator>50 Best Blogs for the Public Relations Major &#124; Bachelor&#039;s Degree &#8230; &#124; Public Relation</dc:creator>
		<pubDate>Fri, 04 Nov 2011 05:31:27 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/#comment-165100</guid>
		<description>[...] Dave Fleet: Follow Dave Fleet&#8217;s blog for a look at communications, social media, and PR. (Recommended Post: 8 Questions to Ask Your &#8220;Social Media Expert&#8221;) [...]</description>
		<content:encoded><![CDATA[<p>[...] Dave Fleet: Follow Dave Fleet&#8217;s blog for a look at communications, social media, and PR. (Recommended Post: 8 Questions to Ask Your &#8220;Social Media Expert&#8221;) [...]</p>
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	<item>
		<title>By: Wesenwille &#187; Blog Archive &#187; Not 2.0 Good</title>
		<link>http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/comment-page-5/#comment-162863</link>
		<dc:creator>Wesenwille &#187; Blog Archive &#187; Not 2.0 Good</dc:creator>
		<pubDate>Thu, 09 Jun 2011 00:29:25 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/#comment-162863</guid>
		<description>[...] first sign of this was the excellent &#8220;8 Questions to Ask your Social Media Expert&#8221; on Dave Fleet&#8217;s blog &#8211; a clear sign that people who&#8217;ve blogged a bit are [...]</description>
		<content:encoded><![CDATA[<p>[...] first sign of this was the excellent &#8220;8 Questions to Ask your Social Media Expert&#8221; on Dave Fleet&#8217;s blog &#8211; a clear sign that people who&#8217;ve blogged a bit are [...]</p>
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		<title>By: Y8</title>
		<link>http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/comment-page-5/#comment-162827</link>
		<dc:creator>Y8</dc:creator>
		<pubDate>Thu, 02 Jun 2011 09:07:00 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/#comment-162827</guid>
		<description>I agree with all of your points, I’ve seen too many “packages” that are 
just about creating content and doing the work –which relates to your 
point on “tool expertise”– and not enough “we’re in this together” 
mentalities. Very good information. </description>
		<content:encoded><![CDATA[<p>I agree with all of your points, I’ve seen too many “packages” that are<br />
just about creating content and doing the work –which relates to your<br />
point on “tool expertise”– and not enough “we’re in this together”<br />
mentalities. Very good information.</p>
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	<item>
		<title>By: люстры</title>
		<link>http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/comment-page-5/#comment-162424</link>
		<dc:creator>люстры</dc:creator>
		<pubDate>Tue, 10 May 2011 11:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/#comment-162424</guid>
		<description> Thank for info!
</description>
		<content:encoded><![CDATA[<p>Thank for info!</p>
]]></content:encoded>
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		<title>By: Marketing &#38; social media links of the week &#124; nathaneide.com</title>
		<link>http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/comment-page-5/#comment-162267</link>
		<dc:creator>Marketing &#38; social media links of the week &#124; nathaneide.com</dc:creator>
		<pubDate>Sun, 20 Mar 2011 05:45:33 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/#comment-162267</guid>
		<description>[...] 8 Questions to Ask Your &#8220;Social Media Expert&#8221; (Dave Fleet) &#8211; Piggy-backing on Chris Brogan&#8217;s post, take a look at Dave Fleet&#8217;s post on vetting your consultants and/or social media marketing staff. Don&#8217;t go into this world blind. [...]</description>
		<content:encoded><![CDATA[<p>[...] 8 Questions to Ask Your &#8220;Social Media Expert&#8221; (Dave Fleet) &#8211; Piggy-backing on Chris Brogan&#8217;s post, take a look at Dave Fleet&#8217;s post on vetting your consultants and/or social media marketing staff. Don&#8217;t go into this world blind. [...]</p>
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		<title>By: Madeleine Smith</title>
		<link>http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/comment-page-5/#comment-162203</link>
		<dc:creator>Madeleine Smith</dc:creator>
		<pubDate>Wed, 09 Mar 2011 11:34:00 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/#comment-162203</guid>
		<description>Dave, I think its great you&#039;re replying to new comments on old posts - one of the reasons your site is quality. 

Ok, brown-nosing over. </description>
		<content:encoded><![CDATA[<p>Dave, I think its great you&#8217;re replying to new comments on old posts &#8211; one of the reasons your site is quality. </p>
<p>Ok, brown-nosing over.</p>
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	<item>
		<title>By: RL COMM I Social Media Expert</title>
		<link>http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/comment-page-5/#comment-166231</link>
		<dc:creator>RL COMM I Social Media Expert</dc:creator>
		<pubDate>Tue, 01 Mar 2011 05:23:00 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/#comment-166231</guid>
		<description>A true expert knows everything what&#039;s you&#039;re asking on your article.. does what makes a certain person an expert. Thanks for your article.</description>
		<content:encoded><![CDATA[<p>A true expert knows everything what&#8217;s you&#8217;re asking on your article.. does what makes a certain person an expert. Thanks for your article.</p>
]]></content:encoded>
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		<title>By: davefleet</title>
		<link>http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/comment-page-5/#comment-162125</link>
		<dc:creator>davefleet</dc:creator>
		<pubDate>Mon, 21 Feb 2011 21:33:00 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/#comment-162125</guid>
		<description>Fair point. Two primary reasons:

1. &quot;Hits&quot; refers to a call for an asset on the server. An asset might be a page, but it might also be an image or an &#039;include&#039; file (CSS, javascript, etc). So, one visit to a page with 100 images on it would deliver 101 hits (one for the page plus 100 images). As such, &quot;hits&quot; is an irrelevant metric. 
2. Web traffic doesn&#039;t feed your family. So, even if you use a more valid way to measure than &quot;hits&quot; (unique visitors or even visits), they should be measured alongside whatever your conversion metric is (sales/leads/downloads etc).

Hope that helps.</description>
		<content:encoded><![CDATA[<p>Fair point. Two primary reasons:</p>
<p>1. &#8220;Hits&#8221; refers to a call for an asset on the server. An asset might be a page, but it might also be an image or an &#8216;include&#8217; file (CSS, javascript, etc). So, one visit to a page with 100 images on it would deliver 101 hits (one for the page plus 100 images). As such, &#8220;hits&#8221; is an irrelevant metric.<br />
2. Web traffic doesn&#8217;t feed your family. So, even if you use a more valid way to measure than &#8220;hits&#8221; (unique visitors or even visits), they should be measured alongside whatever your conversion metric is (sales/leads/downloads etc).</p>
<p>Hope that helps.</p>
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		<title>By: Carizzimo</title>
		<link>http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/comment-page-5/#comment-162124</link>
		<dc:creator>Carizzimo</dc:creator>
		<pubDate>Mon, 21 Feb 2011 21:27:00 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/#comment-162124</guid>
		<description>I think the part about &quot;No, “website hits” don’t count as a metric. Ever.&quot; needs an explanation. You give some good advice it seems but never explain your basis, so reader is left wondering why we should trust you...</description>
		<content:encoded><![CDATA[<p>I think the part about &#8220;No, “website hits” don’t count as a metric. Ever.&#8221; needs an explanation. You give some good advice it seems but never explain your basis, so reader is left wondering why we should trust you&#8230;</p>
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		<title>By: Tio frågor du bör ställa till din &#8221;sociala medie-expert&#8221; - Kingmaker Global</title>
		<link>http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/comment-page-5/#comment-157870</link>
		<dc:creator>Tio frågor du bör ställa till din &#8221;sociala medie-expert&#8221; - Kingmaker Global</dc:creator>
		<pubDate>Tue, 30 Nov 2010 19:50:20 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/#comment-157870</guid>
		<description>[...] http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/    Bloggtips [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/" rel="nofollow">http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/</a>    Bloggtips [...]</p>
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