Blogging vs. Twitter – Another Perspective – [link to post]

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Is Time or Effort influencing your Organisation’s Social Media Strategy? [link to post]

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@torontogirl RT @DonnaPapacosta Interesting perspective on blogging vs Twitter from @davefleet and @dockane [link to post]

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Interesting view: why businesses more readily use Twitter than blog – blogs need more effort: [link to post] – what do you think?

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@Donna I think many more people will have this realization as they migrate to tools like Twitter. I actually do subscribe to a few blogs and tons of newsletters, but the content is so overwhelming the only way to even see it these days is to skim it where it resides: in my gMail Newsletter labeled folder. . not in my inbox.

@Krista No doubt, Twitter is vulnerable to manipulation from a platform standpoint. However, at least for now, Twitter users seem to either ignore spammers or outright attack them. It’s a deadly game to play at the moment. Who knows though, in a year or two, if the mass of control moves toward users with lower followers and vested interest in using it for developing real relationships, your prediction might have some “legs”!

@Laura Yup. I love Twitter for this very reason, and the Dell example is a common one for firms that understand the value of it as a customer relationship tool. It’s great that your school is covering this in the curriculum. . .you’ll be way ahead of folks in the future!

The other thing I notice with Twitter’s immediacy is the ability it provides users for search. Even Google is not indexing things as fast as Twitter is, and THAT is a huge plus!

Twitter as a search engine!

Cheers,
Doc
@dockane

@davefleet Thank you, great post! “New blog post: Blogging vs. Twitter – Another Perspective – [link to post]

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Blogging vs. Twitter – Commitment and Effort (DaveFleet): [link to post] Short story – “Blogs are a lot of work.” (via @SocialMedia411)

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Someone sent out a tweet on twitter that the main Dell page happened to be following. The tweet concerned problems with their Dell laptop, and the representative responded and was able to fix the problem. The person then of course tweeted the results of how amazing Dell was to everyone following them. That sort of immediacy can only really be feasible on twitter, as opposed to a blog. However that kind of one on one connection is limited with thousands of followers.

So I agree with Donna in that it requires little or no effort on the part of a company to engage in relationships with customers, but the benefit is that it is more immediate. I think Twitter is a great platform to engage in conversation, if someone is talking about your brand it allows you to more actively engage in it.