You can think of social media as a set of tools that organizations can use for a variety of purposes – customer service, branding, promotion, relationship-management, etc. Just as with any toolkit, you’re not going to use every tool every time.
Sometimes the hammer fits, but if you’re trying to measure something the hammer is pretty much useless. Similarly, sometimes a blog will fit perfectly, while other times YouTube might be a more suitable tool. Sometimes (say it ain’t so!) social media outreach won’t fit at all.
If social media represents a set of tools – what’s in your toolkit?
Over the last two years my online toolkit has shifted back and forth as tools have come and gone. Recently, however, I’ve noticed a bit more stability in the services I use. Is this a reflection of a slightly maturing marketplace? Or just of a tough economy?
Here’s my current toolkit. I use these tools pretty much every day:
- Google Reader – to aggregate and archive news and other RSS feeds from blogs and tools
- Twitter – for real-time communication, connection, monitoring and learning via TweetDeck and search.twitter.com
- Delicious – for sharing and saving useful sites and articles
- Radian6 – for more complex monitoring solutions
- Facebook – for connecting with people and brands
- LinkedIn – for network building with people I know professionally
- Plaxo – for syncing between tools
- WordPress – for sparking conversations and learning from you here
- MicroPlaza – (new) for mining the links my key contacts post
- Present.ly – for communication within our company, alongside IM, email and the good ‘ole phone
- Bit-part players: StumbleUpon, Digg, Slideshare, Viddler, Flickr
What’s in your toolkit? What’s changed from a year ago?
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What’s In Your Social Media Toolkit? [link to post]
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RT @styletime: What’s In Your Social Media Toolkit? [link to post]
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RT @ahmednaguib: RT @styletime: What’s In Your Social Media Toolkit? [link to post]
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RT @khaled_ouanes: RT @styletime: What’s In Your Social Media Toolkit? [link to post]
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What’s In Your Social Media Toolkit? @styletime [link to post]
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What’s In Your Social Media Toolkit? | [link to post] | RT @alicam @styletime
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[...] Fleet compiled a good list of online tools that make up his social media toolkit. I’d like to share my list with you which helps me keep [...]
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#blogathon no 9 – [link to post] – some useful social media tools here.
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Social media is key for online markting. What’s In your social media toolkit? [link to post]
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What’s In Your Social Media Toolkit? @davefleet shares his at [link to post]. Excellent.
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What’s in your SM toolkit? Me :Twitter, FB, Viddler, NetVibes, FlickR & others. @davefleet asks: [link to post] (thx @mikepilarz)
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Good read “What’s in your social media toolkit?” from davefleet.com [link to post]
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RT @kathyoreilly : Good read “What’s in your social media toolkit?” from davefleet.com [link to post]
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What’s In Your Social Media Toolkit? I have about 60% the same as Dave Fleet. [link to post]
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@davefleet Congrats on writing Social Media Today’s post of the week! [link to post] How do you keep producing the “hits”? Well done.
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What’s In Your Social Media Toolkit? | davefleet.com: You can think of social media as a set of tools that.. [link to post]
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RT @davefleet Oooh this post was Social Media Today’s post of the week?! *blush* [link to post]
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RT @TomPickWhat’s In Your Social Media Toolkit? Excellent post from @davefleet – [link to post]
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RT @TomPick: What’s In Your Social Media Toolkit? Excellent post from @davefleet – [link to post]
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just read a guide on social media tool kit, great tips [link to post]
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WhatÆs In Your Social Media Toolkit? | davefleet.com – [link to post]
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@davefleet social media tool kit looks good [link to post]
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RT @davefleet What’s In Your Social Media Toolkit? [link to post]
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Good post on SM tools: [link to post] To monitor I’d add Backtype, PostRank, scoutlabs, google blog srch
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Check out this blog to see if you can use it.
[link to post]
zyourwaytowealth.com
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[...] What’s In Your Social Media Toolkit? (davefleet.com) Possibly related posts: (automatically generated)The agency needs to be hackedThe New C-WordMake a Super Decision this Super Tuesday!Hey, failing companies! Listen up! [...]
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RT @nicolefincham: What’s In Your Social Media Toolkit? [link to post]
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[...] & Resources | Tags: Dave Fleet, MicroPlaza, Social media tools, Twitter | I recently read a post by Dave Fleet about what is currently in his social media “toolkit.” In this post, he [...]
[...] Kääntäjä ehdotti hakusanolla muutamia hauskoja helmiä. Suosittelisin lukemista myös alkuperäiskielellä Chris Brogan, Michael Fruchter ja Dave Fleet [...]