Comments on: The Lines Are Blurring

By: The 2010 social media marketing ecosystem — Social Media Agency | Digital Marketing Agency | Glasgow The Chatterbox Agency UK

Fri, 05 Mar 2010 22:56:19 +0000

[...] of some of the differences between owned media, paid media and earned media. Given the ongoing convergence I’m seeing between different communications disciplines which I’m seeing on a daily basis, this got me [...]

By: It’s journalism, not bias, if you’re talking about the Red Sox « Media Bullseye – A New Media and Communications Magazine

Fri, 12 Feb 2010 18:12:39 +0000

[...] Dave Fleet’s post on the blurring of lines between PR, Marketing, and Advertising was the next topic, highlighted by the fact that not only has Kyle posted about this, he’s actually made the transition from PR to more of a marketing role. Chip, ever the contrarian, states that he doesn’t think the disciplines are blurring at all. After some discussion of communicating objectives between the different disciplines, Jen predicts that the next big PR field will be Internal Comms. [...]

By: The 2010 Social Media Marketing Ecosystem | davefleet.com

The 2010 Social Media Marketing Ecosystem | davefleet.com — Mon, 04 Jan 2010 13:02:19 +0000

By: AshtonByrne (Ashton Byrne)

AshtonByrne (Ashton Byrne) — Fri, 03 Apr 2009 14:57:17 +0000

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RT @marketingwizdom From Davefleet: The Lines Are Blurring [link to post]

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By: AshtonByrne (Ashton Byrne)

AshtonByrne (Ashton Byrne) — Fri, 03 Apr 2009 14:50:53 +0000

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RT @marketingwizdom From Davefleet: The Lines Are Blurring [link to post] http://twerbose.com/t7374

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By: Heather Yaxley

Heather Yaxley — Thu, 02 Apr 2009 16:49:02 +0000

You should check out the work of Dr Jim Hutton, who has a great Venn diagram which shows where there is overlap between PR and marketing – and critically, where there are differences.

We shouldn’t forget that marketing is more than marcomms and PR is more than publicity. So although it is vital that the two functions work together, merging carries dangers that the independent strengths of each could get lost.

Advertising is simply a tool which can be used for either marketing or PR purposes – or even HR is you think of job recruitment ads.

I suppose a really great advertising concept or idea can drive and position an organisation, but this is very rare IMHO these days.

By: Brandon Carlos

Brandon Carlos — Thu, 02 Apr 2009 15:52:43 +0000

Without a doubt, Dave. From a Corporate Comm. standpoint, most organizations have a PR team that’s managed by the Marketing team, and this makes for definite blur. I know that in my case, I find myself doing a lot of promotional work internally that, more often than not, is deemed a “marketing effort” by senior leadership; and I’m fine with that. I’ve also considered myself a student of all three disciplines (marketing, PR and advertising, that is); after all, they all have a communications back bone.
I think contemporary PR folks are less concerned about the divide and concentrated on how to leap creatively into new areas.

By: PCC_Chicago (PublicityClubChicago)

PCC_Chicago (PublicityClubChicago) — Thu, 02 Apr 2009 12:46:03 +0000

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Good thoughts and discussion over at @davefleet's blog on the blurring of PR/marketing: [link to post]

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By: You have to be bigger than your product - marketing fundi

You have to be bigger than your product - marketing fundi — Thu, 02 Apr 2009 09:53:30 +0000

[...] interesting article by Dave Fleet discusses how within the marketing and advertising industry the lines are blurring. [...]

By: AbilioDias (AbilioDias)

AbilioDias (AbilioDias) — Thu, 02 Apr 2009 09:04:42 +0000

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As linhas do marketing, relações públicas e publicidade por Dave Fleet - [link to post]

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