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	<title>Comments on: The Ostrich Approach Doesn&#8217;t Work</title>
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	<description>Exploring the intersection of communications, marketing and social media</description>
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		<title>By: Hey Post-It: Why Haven&#8217;t You Posted This? &#171; EOD: All in a Day&#8217;s Work</title>
		<link>http://davefleet.com/2009/04/ostrich-approach-work/comment-page-1/#comment-42320</link>
		<dc:creator>Hey Post-It: Why Haven&#8217;t You Posted This? &#171; EOD: All in a Day&#8217;s Work</dc:creator>
		<pubDate>Mon, 15 Jun 2009 21:00:25 +0000</pubDate>
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		<description>[...] Hey Post-It: Why Haven&#8217;t You Posted&#160;This?  Posted on June 15, 2009 by mikepilarz   When a video surfaced on YouTube in April featuring Domino’s employees doing some rather disgusting things to a customers&#8217; orders, it made all of us not only cringe, but reflect on how we, as communicators, might respond to a similar situation.  Plenty of bright folks have already weighed in with great advice on the lessons learned from that catastrophe. [...]</description>
		<content:encoded><![CDATA[<p>[...] Hey Post-It: Why Haven&#8217;t You Posted&nbsp;This?  Posted on June 15, 2009 by mikepilarz   When a video surfaced on YouTube in April featuring Domino’s employees doing some rather disgusting things to a customers&#8217; orders, it made all of us not only cringe, but reflect on how we, as communicators, might respond to a similar situation.  Plenty of bright folks have already weighed in with great advice on the lessons learned from that catastrophe. [...]</p>
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		<title>By: Dave Fleet</title>
		<link>http://davefleet.com/2009/04/ostrich-approach-work/comment-page-1/#comment-34052</link>
		<dc:creator>Dave Fleet</dc:creator>
		<pubDate>Thu, 23 Apr 2009 15:07:26 +0000</pubDate>
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		<description>Great point, Russell. Agreed.</description>
		<content:encoded><![CDATA[<p>Great point, Russell. Agreed.</p>
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		<title>By: Russell D'Souza</title>
		<link>http://davefleet.com/2009/04/ostrich-approach-work/comment-page-1/#comment-34049</link>
		<dc:creator>Russell D'Souza</dc:creator>
		<pubDate>Thu, 23 Apr 2009 14:50:43 +0000</pubDate>
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		<description>Dave,

Very much agree with this post especially with the idea of responding quickly. I would add respond OFTEN. Now that companies can Tweet developments as a story occurs, it would be great to see the company handle a crisis in real time and post updates. Twitter is actually quite good at this. They have tons of growing pains, server issues, and are subject to hacking attacks, but they are great about relaying that information on their blog and later on Twitter. It makes me empathize with their problems and I don&#039;t feel angry when the service is not operating perfectly.</description>
		<content:encoded><![CDATA[<p>Dave,</p>
<p>Very much agree with this post especially with the idea of responding quickly. I would add respond OFTEN. Now that companies can Tweet developments as a story occurs, it would be great to see the company handle a crisis in real time and post updates. Twitter is actually quite good at this. They have tons of growing pains, server issues, and are subject to hacking attacks, but they are great about relaying that information on their blog and later on Twitter. It makes me empathize with their problems and I don&#8217;t feel angry when the service is not operating perfectly.</p>
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