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	<title>Comments on: Youth Vs Adults: Strong Ties/Weak Networks</title>
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	<link>http://davefleet.com/2009/04/youth-adults-strong-tiesweak-networks/</link>
	<description>Exploring the intersection of communications, marketing and social media</description>
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		<title>By: thompsonbode (Mary Bode)</title>
		<link>http://davefleet.com/2009/04/youth-adults-strong-tiesweak-networks/comment-page-1/#comment-46938</link>
		<dc:creator>thompsonbode (Mary Bode)</dc:creator>
		<pubDate>Sun, 26 Jul 2009 17:33:59 +0000</pubDate>
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Teens have little use for Twitter. Adults dominate the medium. [link to post] (RT @LeeAase: RT @danielg280 &amp; @karinajennings)&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
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Teens have little use for Twitter. Adults dominate the medium. [link to post] (RT @LeeAase: RT @danielg280 &#038; @karinajennings)</p>
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		<title>By: LeeAase (Lee Aase)</title>
		<link>http://davefleet.com/2009/04/youth-adults-strong-tiesweak-networks/comment-page-1/#comment-46921</link>
		<dc:creator>LeeAase (Lee Aase)</dc:creator>
		<pubDate>Sun, 26 Jul 2009 12:18:29 +0000</pubDate>
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RT @danielg280 &amp; @karinajennings: great article about social media use. Youth v. adults: [link to post] #hcsm #hcmktg&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
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RT @danielg280 &#038; @karinajennings: great article about social media use. Youth v. adults: [link to post] #hcsm #hcmktg</p>
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		<title>By: karinajennings (Karina Jennings)</title>
		<link>http://davefleet.com/2009/04/youth-adults-strong-tiesweak-networks/comment-page-1/#comment-46867</link>
		<dc:creator>karinajennings (Karina Jennings)</dc:creator>
		<pubDate>Sun, 26 Jul 2009 04:32:28 +0000</pubDate>
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This is a great article about social media use. Youth vs. adults: Strong Ties/Weak Networks [link to post] #social media #hcsm&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
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<p></a><br />
This is a great article about social media use. Youth vs. adults: Strong Ties/Weak Networks [link to post] #social media #hcsm</p>
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		<title>By: danielg280 (danielg280)</title>
		<link>http://davefleet.com/2009/04/youth-adults-strong-tiesweak-networks/comment-page-1/#comment-46864</link>
		<dc:creator>danielg280 (danielg280)</dc:creator>
		<pubDate>Sun, 26 Jul 2009 04:09:27 +0000</pubDate>
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RT @karinajennings: This is a great article about social media use. Youth vs. adults: [link to post] #social media #hcsm&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
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<p></a><br />
RT @karinajennings: This is a great article about social media use. Youth vs. adults: [link to post] #social media #hcsm</p>
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		<title>By: AlittleSouthern (Cornelia Morrow)</title>
		<link>http://davefleet.com/2009/04/youth-adults-strong-tiesweak-networks/comment-page-1/#comment-45769</link>
		<dc:creator>AlittleSouthern (Cornelia Morrow)</dc:creator>
		<pubDate>Thu, 16 Jul 2009 14:33:14 +0000</pubDate>
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The differences between adults and teens in the twitter world. [link to post]&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
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The differences between adults and teens in the twitter world. [link to post]</p>
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		<title>By: Sue Dixon</title>
		<link>http://davefleet.com/2009/04/youth-adults-strong-tiesweak-networks/comment-page-1/#comment-41844</link>
		<dc:creator>Sue Dixon</dc:creator>
		<pubDate>Thu, 11 Jun 2009 02:02:06 +0000</pubDate>
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		<description>Perhaps we should think of Twitter as less of a conversation medium than and more of an instant update medium.  As conversations go, 140 characters blasted to the world could be seen as pretty thin.  But as an instant update tool, it&#039;s fantastic-- if, of course, you can access Twitter on your cellphone.</description>
		<content:encoded><![CDATA[<p>Perhaps we should think of Twitter as less of a conversation medium than and more of an instant update medium.  As conversations go, 140 characters blasted to the world could be seen as pretty thin.  But as an instant update tool, it&#8217;s fantastic&#8211; if, of course, you can access Twitter on your cellphone.</p>
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		<title>By: Youth, Social Media, and the&#160;Web &#124; Pat Dryburgh</title>
		<link>http://davefleet.com/2009/04/youth-adults-strong-tiesweak-networks/comment-page-1/#comment-38618</link>
		<dc:creator>Youth, Social Media, and the&#160;Web &#124; Pat Dryburgh</dc:creator>
		<pubDate>Fri, 15 May 2009 21:08:14 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=1222#comment-38618</guid>
		<description>[...] interesting connection that was made by Jonathan and expanded on by Dave Fleet in his post &#8220;Youth Vs Adults: Strong Ties/Weak Networks&#8221; is that youth aren&#8217;t engaging on Twitter like many adults are. There was a lot of [...]</description>
		<content:encoded><![CDATA[<p>[...] interesting connection that was made by Jonathan and expanded on by Dave Fleet in his post &#8220;Youth Vs Adults: Strong Ties/Weak Networks&#8221; is that youth aren&#8217;t engaging on Twitter like many adults are. There was a lot of [...]</p>
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		<title>By: Steven de Blois</title>
		<link>http://davefleet.com/2009/04/youth-adults-strong-tiesweak-networks/comment-page-1/#comment-34891</link>
		<dc:creator>Steven de Blois</dc:creator>
		<pubDate>Thu, 30 Apr 2009 01:54:13 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=1222#comment-34891</guid>
		<description>Loved the post. 

How do marketers leverage this info?  They must understand the profile(s) of their clients, specifically...how they interact/participate with social networks.  Overlay the Business objectives...to Listen, Talk, Embrace, Energize or Support and you create a winning formula.  Companies &amp; Marketers can&#039;t simply make decisions based on macro level trends regarding demographics.  Each brand has a variety of clients.  Each Social network has a variety of participants.  Odds are a % of everyone&#039;s clients are participating in each social network.  

Some networks deliver better results with some objectives vs. others.  Facebook is a great community to Embrace advocates &amp; Energize fans via non-intrusive/participation-based ads.  Whereas Twitter is a powerful community for Listening &amp; Monitoring your brand, Talking about your company &amp; Supporting those in need.  I have yet to see brands leverage Twitter to Embrace &amp; Energize.  Perhaps because - as you say Dave - it is &quot;transitory&quot;

Ultimately, it is about achieving the desired objectives to drive the Client Experience Index higher while promoting Advocates &amp; moving Detractors up the ladder.</description>
		<content:encoded><![CDATA[<p>Loved the post. </p>
<p>How do marketers leverage this info?  They must understand the profile(s) of their clients, specifically&#8230;how they interact/participate with social networks.  Overlay the Business objectives&#8230;to Listen, Talk, Embrace, Energize or Support and you create a winning formula.  Companies &amp; Marketers can&#8217;t simply make decisions based on macro level trends regarding demographics.  Each brand has a variety of clients.  Each Social network has a variety of participants.  Odds are a % of everyone&#8217;s clients are participating in each social network.  </p>
<p>Some networks deliver better results with some objectives vs. others.  Facebook is a great community to Embrace advocates &amp; Energize fans via non-intrusive/participation-based ads.  Whereas Twitter is a powerful community for Listening &amp; Monitoring your brand, Talking about your company &amp; Supporting those in need.  I have yet to see brands leverage Twitter to Embrace &amp; Energize.  Perhaps because &#8211; as you say Dave &#8211; it is &#8220;transitory&#8221;</p>
<p>Ultimately, it is about achieving the desired objectives to drive the Client Experience Index higher while promoting Advocates &amp; moving Detractors up the ladder.</p>
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		<title>By: digitaljoy (digitaljoy)</title>
		<link>http://davefleet.com/2009/04/youth-adults-strong-tiesweak-networks/comment-page-1/#comment-34888</link>
		<dc:creator>digitaljoy (digitaljoy)</dc:creator>
		<pubDate>Thu, 30 Apr 2009 01:22:11 +0000</pubDate>
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An absolute must-read post by @davefleet about why young people prefer Facebook; older folks skew to Twitter.  [link to post]&lt;br /&gt;&lt;br /&gt; - Posted using Chat Catcher </description>
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<p></a><br />
An absolute must-read post by @davefleet about why young people prefer Facebook; older folks skew to Twitter.  [link to post]</p>
<p> &#8211; Posted using Chat Catcher</p>
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		<title>By: thecreativesuit (Shannon Boudjema)</title>
		<link>http://davefleet.com/2009/04/youth-adults-strong-tiesweak-networks/comment-page-1/#comment-34884</link>
		<dc:creator>thecreativesuit (Shannon Boudjema)</dc:creator>
		<pubDate>Thu, 30 Apr 2009 01:06:13 +0000</pubDate>
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RT @thornley absolute must-read post by Dave Fleet about why young people prefer Facebook; older folks skew to Twitter. [link to post]&lt;br /&gt;&lt;br /&gt; - Posted using Chat Catcher </description>
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<p></a><br />
RT @thornley absolute must-read post by Dave Fleet about why young people prefer Facebook; older folks skew to Twitter. [link to post]</p>
<p> &#8211; Posted using Chat Catcher</p>
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