I have a related beef – which is that PR people too often draw conclusions based on inadequate sample sizes. Reading two stories about something does not equate to understanding a trend.

Before numbers can be crunched and trends analyzed, the volume of data needs to be substantive and comprehensive. I think too many PR folks out there are making willy-nilly guesses based on very partial sample sizes (a story they read; what a single exec whispered in their ear was important).

@adam3cc that’s for sure. I’m def going to have to brush up on my analytics after reading that

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@erob1 yea… when it comes down to it, proof is in numbers and no one can argue with that.

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Just got my butt kicked by @davefleet’s “PR People Need Math” [link to post]
(via @AKHIA)

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Semi RT @ValerieSimon RT @arikhanson: Think PR People Don’t Need Math? Think Again [link to post]

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It’s about understanding strategy: HR strategy, legal strategy, finance strategy, etc. Financial Dynamics just did a study about how communications people are involved in business strategy. The discussion at last week’s PR Council/PRSA breakfast devolved a bit into whining about why we aren’t included. Someone from Northwestern’s undergrad biz school made the point that MBAs who understand the bigger business picture are absent from the discussion. He’s right. Our industry has abandoned, or never embraced, bigger picture business thinking. And that MUST change.

@BillSledzik And some people still think that public perception doesn’t matter. Maybe mathematicians need a brand boost.

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@jodykoehler I feel lied to!

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I was told there’d be no math in this job: PR pros and numbers [link to post]

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