Note: This post takes a slight tangent from my usual social media focus. Bear with me – normal service will resume shortly…

In our hyper-connected, always-on world, the vibrating of your phone can result in an almost pavlovian-like response. There’s almost a fear that if you don’t see emails the moment they come in then you’ll miss something.

Reality check: Most things can wait. Especially if you’re driving at the time.

A video I tweeted about (embedded below) recently really drove home the point for me. This video communicates the message clearly and memorably in a way that words or still images could not. It’s a great example of the power of video when used correctly.

Hopefully this will make you think twice before sending or reading emails/text messages while you’re driving. If you’re in Ontario, it will soon be illegal to do so anyway, but frankly the potential consequences are a more compelling reason not to do so than the rules.

Warning: The video below is explicit and very emotional. I suggest you don’t watch it with young kids around, and brace yourself. On the other hand it should be mandatory viewing for new drivers.