Comments on: Brands In Public: A New Reputation Management Tool

By: nodemarketing (Sophia Calwin)

nodemarketing (Sophia Calwin) — Fri, 25 Sep 2009 17:10:39 +0000

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Brands In Public: A New Reputation Management Tool: [link to post]

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By: David Jones

David Jones — Thu, 24 Sep 2009 22:01:11 +0000

At first blush, I don’t like it at all. Aggregated content vs. curated content holds little value for most people. I’d be inclined to recommend to my clients that they ask for their page to be taken down and to monitor how the site evolves before agreeing to participate in any way. I don’t like the whole negative option vibe to it.

By: jillswood (Jillian S. Wood)

jillswood (Jillian S. Wood) — Thu, 24 Sep 2009 15:13:52 +0000

Twitter Comment

RT @tweetmeme Brands In Public: A New Reputation Management Tool | davefleet.com [link to post]

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By: sarahejennings (Sarah Jennings)

sarahejennings (Sarah Jennings) — Thu, 24 Sep 2009 14:18:54 +0000

Twitter Comment

Reading: Brands In Public: A New Reputation Management Tool, by @davefleet [link to post]

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By: websuccessdiva (Maria Reyes-McDavis)

websuccessdiva (Maria Reyes-McDavis) — Thu, 24 Sep 2009 03:17:00 +0000

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Brands In Public: A New Reputation Management Tool ([link to post]) http://friendfeed.com/e/03b531b9-069a-430e-bcdc-b820292da1a5

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By: Sidney Gilfillan

Sidney Gilfillan — Thu, 24 Sep 2009 01:34:43 +0000

We are a young company that sees the value in being part of the discussion rather than keeping an eye on it. We have paid social media marketing firms tons of money with little results. Four hundred dollars a month is a bargain! We did approach BzzAgent to do a campaign and it was loads of money. For a little brand like TTFR it wasn’t feasible then and it isn’t now. In our opinion, why wouldn’t you participate?

By: Dave Fleet

Dave Fleet — Wed, 23 Sep 2009 23:18:36 +0000

Ferg – the ease of use certainly is attractive. One draw-back of other monitoring tools is that for it to work to its fullest extent, you need to go in-depth. Otherwise, they’re just expensive search engines. The flexibility of Brands In Public for brands does certainly appear to be a plus, too.

By: Anna Morrison

Anna Morrison — Wed, 23 Sep 2009 22:54:51 +0000

I like the thinking behind this a lot – free, USEFUL tools are always good in my book — especially tools that are useful for multiple reasons. In this case, users get the latest news/comments, brands can engage and monitor.

The only issue I saw was that it seemed, at times, difficult to tell which pages were sponsored, and which weren’t — and exactly what content the companies could control. Granted, I was just poking around and perhaps it’s simply not clear to the casual browser. Brands in Public might need to tweak with that slightly. Transparency will be important if users are going to take advantage of this – no one likes being sold something unless they KNOW its being sold.

@anwmo

By: Ferg Devins

Ferg Devins — Wed, 23 Sep 2009 21:19:08 +0000

I’m intrigued by it myself. In a busy day it serves as a really great snap shot aggregator. Yes we use Radian6…and I won’t dispute the tremendous utility of Radian6 but this squidoo aggregator is easy to access, quick to review and allows the ability to engage…love it…now I just need to figure out it’s fit and how we might adjust. My first adjustment is likely to make it a Molson Coors snapshot to capture enterprise wide conversations. Cheers Dave @MolsonFerg

By: Stuart

Stuart — Wed, 23 Sep 2009 16:57:18 +0000

Interesting yes.

Will it catch on? I don’t know. I’m betting no. Squidoo’s interactivity and ability to navigate and crawl through it give the perceived appearance of a wikipedia knockoff.

I think that it will be useful, but not to a large amount of people.