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	<title>Comments on: Your Social Media Presence Needs Substance, Not Just Style</title>
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	<link>http://davefleet.com/2009/09/social-media-substance-style/</link>
	<description>Exploring the intersection of communications, marketing and social media</description>
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		<title>By: Reason Partners&#187; Blog Archive &#187; Whatever happened to the marketing basics?</title>
		<link>http://davefleet.com/2009/09/social-media-substance-style/comment-page-1/#comment-61246</link>
		<dc:creator>Reason Partners&#187; Blog Archive &#187; Whatever happened to the marketing basics?</dc:creator>
		<pubDate>Mon, 02 Nov 2009 22:27:16 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=1620#comment-61246</guid>
		<description>[...] interesting blogger and a genial tweeter. But frankly it appalls me that he has to waste his time counseling the marketing community on principles so basic your average kid with a lemonade stall could probably rhyme them [...]</description>
		<content:encoded><![CDATA[<p>[...] interesting blogger and a genial tweeter. But frankly it appalls me that he has to waste his time counseling the marketing community on principles so basic your average kid with a lemonade stall could probably rhyme them [...]</p>
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		<title>By: Catherine_Ford (Catherine Ford)</title>
		<link>http://davefleet.com/2009/09/social-media-substance-style/comment-page-1/#comment-58410</link>
		<dc:creator>Catherine_Ford (Catherine Ford)</dc:creator>
		<pubDate>Mon, 12 Oct 2009 15:32:43 +0000</pubDate>
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RT @ruthdfw &amp; @davefleet Your Social Media Presence Needs Substance, Not Just Style &#124; davefleet.com [link to post]&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
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<p></a><br />
RT @ruthdfw &#038; @davefleet Your Social Media Presence Needs Substance, Not Just Style | davefleet.com [link to post]</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>By: jonasyouare (John Jiménez)</title>
		<link>http://davefleet.com/2009/09/social-media-substance-style/comment-page-1/#comment-58408</link>
		<dc:creator>jonasyouare (John Jiménez)</dc:creator>
		<pubDate>Mon, 12 Oct 2009 15:04:44 +0000</pubDate>
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RT @Catherine_Ford: RT @ruthdfw &amp; @davefleet Your Social Media Presence Needs Substance, Not Just Style &#124; davefleet.com [link to post]&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
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<p></a><br />
RT @Catherine_Ford: RT @ruthdfw &#038; @davefleet Your Social Media Presence Needs Substance, Not Just Style | davefleet.com [link to post]</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>By: Recommended Marketing Reads for Monday, 10-12 : Bizzia - Business News and Commentary &#8211; Finance and Business Tips</title>
		<link>http://davefleet.com/2009/09/social-media-substance-style/comment-page-1/#comment-58306</link>
		<dc:creator>Recommended Marketing Reads for Monday, 10-12 : Bizzia - Business News and Commentary &#8211; Finance and Business Tips</dc:creator>
		<pubDate>Mon, 12 Oct 2009 05:55:14 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=1620#comment-58306</guid>
		<description>[...] Your Social Media Presence Needs Substance, Not Just Style If you&#8217;re going to jump into social networking, make sure you&#8217;re using the right tools. Just because Twitter is popular right now, it doesn&#8217;t mean that&#8217;s where your customers are hanging out. Do the research and find the right place to add substance to your strategy. [...]</description>
		<content:encoded><![CDATA[<p>[...] Your Social Media Presence Needs Substance, Not Just Style If you&#8217;re going to jump into social networking, make sure you&#8217;re using the right tools. Just because Twitter is popular right now, it doesn&#8217;t mean that&#8217;s where your customers are hanging out. Do the research and find the right place to add substance to your strategy. [...]</p>
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		<title>By: Allan Schoenberg</title>
		<link>http://davefleet.com/2009/09/social-media-substance-style/comment-page-1/#comment-57732</link>
		<dc:creator>Allan Schoenberg</dc:creator>
		<pubDate>Tue, 06 Oct 2009 16:43:58 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=1620#comment-57732</guid>
		<description>Great post Dave and relevant and companies and people try to figure out how to use these resources. I am a believer in the Groundswell model -- POST. It all starts with people and where the individuals you are trying to reach are located. Why start a Twitter account if your audience isn&#039;t there? It takes some research time up front and you have to continuously monitor, but the upfront work can save time later. At the exchange we saw an audience of traders early on using Twitter and that has really helped fuel our efforts. This also supports your point that social media is not a silver bullet. It must integrate with your brand and other activities you are trying to communicate. 
Allan
@allanschoenberg/@CMEGroup</description>
		<content:encoded><![CDATA[<p>Great post Dave and relevant and companies and people try to figure out how to use these resources. I am a believer in the Groundswell model &#8212; POST. It all starts with people and where the individuals you are trying to reach are located. Why start a Twitter account if your audience isn&#8217;t there? It takes some research time up front and you have to continuously monitor, but the upfront work can save time later. At the exchange we saw an audience of traders early on using Twitter and that has really helped fuel our efforts. This also supports your point that social media is not a silver bullet. It must integrate with your brand and other activities you are trying to communicate.<br />
Allan<br />
@allanschoenberg/@CMEGroup</p>
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		<title>By: marketing_lady (Katrina Dixon)</title>
		<link>http://davefleet.com/2009/09/social-media-substance-style/comment-page-1/#comment-57687</link>
		<dc:creator>marketing_lady (Katrina Dixon)</dc:creator>
		<pubDate>Tue, 06 Oct 2009 09:17:31 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=1620#comment-57687</guid>
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Always worth remembering what we&#039;re trying to achieve here - &gt; [link to post]&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
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Always worth remembering what we&#8217;re trying to achieve here &#8211; > [link to post]</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>By: Weekly Social Links: October 4, 2009 &#124; UpYourSocial</title>
		<link>http://davefleet.com/2009/09/social-media-substance-style/comment-page-1/#comment-57533</link>
		<dc:creator>Weekly Social Links: October 4, 2009 &#124; UpYourSocial</dc:creator>
		<pubDate>Mon, 05 Oct 2009 00:17:51 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=1620#comment-57533</guid>
		<description>[...] Your Social Media Presence Needs Substance, Not Just Style &#124; davefleet.com [...]</description>
		<content:encoded><![CDATA[<p>[...] Your Social Media Presence Needs Substance, Not Just Style | davefleet.com [...]</p>
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		<title>By: RSSirteubal (Ignacio)</title>
		<link>http://davefleet.com/2009/09/social-media-substance-style/comment-page-1/#comment-57332</link>
		<dc:creator>RSSirteubal (Ignacio)</dc:creator>
		<pubDate>Sat, 03 Oct 2009 10:10:23 +0000</pubDate>
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Your Social Media Presence Needs Substance, Not Just Style ( via @davefleet ): Instead of wondering how best to.. [link to post]&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
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Your Social Media Presence Needs Substance, Not Just Style ( via @davefleet ): Instead of wondering how best to.. [link to post]</p>
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		<title>By: itive (CEO - @vascellari)</title>
		<link>http://davefleet.com/2009/09/social-media-substance-style/comment-page-1/#comment-57331</link>
		<dc:creator>itive (CEO - @vascellari)</dc:creator>
		<pubDate>Sat, 03 Oct 2009 10:05:24 +0000</pubDate>
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Your Social Media Presence Needs Substance, Not Just Style ( via @davefleet ) [link to post]&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
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Your Social Media Presence Needs Substance, Not Just Style ( via @davefleet ) [link to post]</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>By: BronwynDurand (Bronwyn)</title>
		<link>http://davefleet.com/2009/09/social-media-substance-style/comment-page-1/#comment-57196</link>
		<dc:creator>BronwynDurand (Bronwyn)</dc:creator>
		<pubDate>Fri, 02 Oct 2009 14:05:20 +0000</pubDate>
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RT @UKSocialMedia Social Media Presence Needs Substance, not Just Style [link to post] (via @jessecochran)&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
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RT @UKSocialMedia Social Media Presence Needs Substance, not Just Style [link to post] (via @jessecochran)</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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