Comments on: Mainstream Media Still Matters http://davefleet.com/2009/10/mainstream-media-still-matters/ Exploring the intersection of communications, marketing and social media Wed, 23 May 2012 09:47:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: WebMetricsGuru » Size Matters – Reach Matters – in Social Media and Mainstream Media http://davefleet.com/2009/10/mainstream-media-still-matters/comment-page-2/#comment-65131 WebMetricsGuru » Size Matters – Reach Matters – in Social Media and Mainstream Media Fri, 27 Nov 2009 14:27:31 +0000 http://davefleet.com/?p=1632#comment-65131 [...] Don’t believe me? Take a look at your average web traffic then compare it to the last time you got a big mainstream media hit. It’s why I, despite being a social media convert, still argue strongly that mainstream media matters. [...] [...] Don’t believe me? Take a look at your average web traffic then compare it to the last time you got a big mainstream media hit. It’s why I, despite being a social media convert, still argue strongly that mainstream media matters. [...]

]]> By: Reach Matters - Even In Social Media | davefleet.com http://davefleet.com/2009/10/mainstream-media-still-matters/comment-page-2/#comment-64753 Reach Matters - Even In Social Media | davefleet.com Wed, 25 Nov 2009 12:01:57 +0000 http://davefleet.com/?p=1632#comment-64753 [...] Don’t believe me? Take a look at your average web traffic then compare it to the last time you got a big mainstream media hit. It’s why I, despite being a social media convert, still argue strongly that mainstream media matters. [...] [...] Don’t believe me? Take a look at your average web traffic then compare it to the last time you got a big mainstream media hit. It’s why I, despite being a social media convert, still argue strongly that mainstream media matters. [...]

]]> By: Itongo (Itongo) http://davefleet.com/2009/10/mainstream-media-still-matters/comment-page-2/#comment-59321 Itongo (Itongo) Wed, 21 Oct 2009 15:48:05 +0000 http://davefleet.com/?p=1632#comment-59321 <strong>Twitter Comment</strong> <a href="http://twitter.com/Itongo" title="Twitter Comment" rel="nofollow"> <div title="Itongo (Itongo)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="Itongo (Itongo)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/Itongo) no-repeat top;cursor:hand;"> </div> </a> RT @BlackTwitterati Why mainstream media still matters: [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


RT @BlackTwitterati Why mainstream media still matters: [link to post]

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]]> By: Nicola Connolly http://davefleet.com/2009/10/mainstream-media-still-matters/comment-page-2/#comment-59079 Nicola Connolly Mon, 19 Oct 2009 09:01:26 +0000 http://davefleet.com/?p=1632#comment-59079 Mainstream media is definitely still an important part of any marketing strategy but building an online presence really is paramount these days. Like you say, the volume of people actually viewing your ad/site/blog is the key point here. It’s no good having an incredibly smart & beautiful brand online if nobody actually sees or engages with it. However, getting top notch SEO can accomplish the targeted exposure which ‘traditional’ media is not necessarily able to achieve. Social media is a great way to boost your 'brand personality' and let your audience know that you're up-to-date, interesting and informative; IMHO though it has to be employed as part of an overall marketing strategy, not a standalone channel of promotion. Mainstream media advertising, as you say, is arguably still the most effective way to reach a whole section of society quickly, but as I mentioned above, this exposure isn’t targeted in the same way successful SEO can be. Mainstream media is definitely still an important part of any marketing strategy but building an online presence really is paramount these days. Like you say, the volume of people actually viewing your ad/site/blog is the key point here. It’s no good having an incredibly smart & beautiful brand online if nobody actually sees or engages with it. However, getting top notch SEO can accomplish the targeted exposure which ‘traditional’ media is not necessarily able to achieve. Social media is a great way to boost your ‘brand personality’ and let your audience know that you’re up-to-date, interesting and informative; IMHO though it has to be employed as part of an overall marketing strategy, not a standalone channel of promotion.

Mainstream media advertising, as you say, is arguably still the most effective way to reach a whole section of society quickly, but as I mentioned above, this exposure isn’t targeted in the same way successful SEO can be.

]]> By: PRCAI (prcai online) http://davefleet.com/2009/10/mainstream-media-still-matters/comment-page-2/#comment-58624 PRCAI (prcai online) Wed, 14 Oct 2009 17:32:48 +0000 http://davefleet.com/?p=1632#comment-58624 <strong>Twitter Comment</strong> <a href="http://twitter.com/PRCAI" title="Twitter Comment" rel="nofollow"> <div title="PRCAI (prcai online)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="PRCAI (prcai online)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/PRCAI) no-repeat top;cursor:hand;"> </div> </a> Mainstream Media Still Matters [link to post] courtesy @davefleet<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Mainstream Media Still Matters [link to post] courtesy @davefleet

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]]> By: yorgaki (George Kourous) http://davefleet.com/2009/10/mainstream-media-still-matters/comment-page-1/#comment-58619 yorgaki (George Kourous) Wed, 14 Oct 2009 16:36:48 +0000 http://davefleet.com/?p=1632#comment-58619 <strong>Twitter Comment</strong> <a href="http://twitter.com/yorgaki" title="Twitter Comment" rel="nofollow"> <div title="yorgaki (George Kourous)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="yorgaki (George Kourous)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/yorgaki) no-repeat top;cursor:hand;"> </div> </a> RT @journalistics: Mainstream Media Still Matters: [link to post] (Dave Fleet) - food for thought. Read the comments.<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


RT @journalistics: Mainstream Media Still Matters: [link to post] (Dave Fleet) – food for thought. Read the comments.

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]]> By: Maleria_withav (Valeria Villarroel) http://davefleet.com/2009/10/mainstream-media-still-matters/comment-page-1/#comment-58618 Maleria_withav (Valeria Villarroel) Wed, 14 Oct 2009 16:32:48 +0000 http://davefleet.com/?p=1632#comment-58618 <strong>Twitter Comment</strong> <a href="http://twitter.com/Maleria_withav" title="Twitter Comment" rel="nofollow"> <div title="Maleria_withav (Valeria Villarroel)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="Maleria_withav (Valeria Villarroel)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/Maleria_withav) no-repeat top;cursor:hand;"> </div> </a> Mainstream Media Still Matters [link to post] #journalism<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Mainstream Media Still Matters [link to post] #journalism

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]]> By: lujeansmith (LuJean Smith) http://davefleet.com/2009/10/mainstream-media-still-matters/comment-page-1/#comment-58609 lujeansmith (LuJean Smith) Wed, 14 Oct 2009 14:33:47 +0000 http://davefleet.com/?p=1632#comment-58609 <strong>Twitter Comment</strong> <a href="http://twitter.com/lujeansmith" title="Twitter Comment" rel="nofollow"> <div title="lujeansmith (LuJean Smith)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="lujeansmith (LuJean Smith)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/lujeansmith) no-repeat top;cursor:hand;"> </div> </a> "the news of my death as been greatly exaggerated" RT @journalistics: Mainstream Media Still Matters: [link to post] (Dave Fleet)<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


“the news of my death as been greatly exaggerated” RT @journalistics: Mainstream Media Still Matters: [link to post] (Dave Fleet)

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]]> By: journalistics (Journalistics) http://davefleet.com/2009/10/mainstream-media-still-matters/comment-page-1/#comment-58608 journalistics (Journalistics) Wed, 14 Oct 2009 14:32:48 +0000 http://davefleet.com/?p=1632#comment-58608 <strong>Twitter Comment</strong> <a href="http://twitter.com/journalistics" title="Twitter Comment" rel="nofollow"> <div title="journalistics (Journalistics)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="journalistics (Journalistics)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/journalistics) no-repeat top;cursor:hand;"> </div> </a> Mainstream Media Still Matters: [link to post] (Dave Fleet)<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Mainstream Media Still Matters: [link to post] (Dave Fleet)

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]]> By: mynurealtor (RMS) http://davefleet.com/2009/10/mainstream-media-still-matters/comment-page-1/#comment-58607 mynurealtor (RMS) Wed, 14 Oct 2009 14:31:48 +0000 http://davefleet.com/?p=1632#comment-58607 <strong>Twitter Comment</strong> <a href="http://twitter.com/mynurealtor" title="Twitter Comment" rel="nofollow"> <div title="mynurealtor (RMS)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="mynurealtor (RMS)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/mynurealtor) no-repeat top;cursor:hand;"> </div> </a> RT @journalistics: Mainstream Media Still Matters: [link to post] (Dave Fleet)<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


RT @journalistics: Mainstream Media Still Matters: [link to post] (Dave Fleet)

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