Comments on: When Search Can Make Or Break You

By: Danny Brown

Danny Brown — Fri, 30 Oct 2009 02:56:59 +0000

Maybe because they know Canadians won’t be taken in with typical Emmerlich dross, paid or otherwise, and are saving their money?

By: ChelseaShultz (ChelseaShultz)

ChelseaShultz (ChelseaShultz) — Thu, 29 Oct 2009 06:37:30 +0000

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RT @JustinSMV: When Search Can Make Or Break You [link to post]

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By: JustinSMV (Justin Williams)

JustinSMV (Justin Williams) — Thu, 29 Oct 2009 06:36:31 +0000

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When Search Can Make Or Break You [link to post]

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By: nodemarketing (Sophia Calwin)

nodemarketing (Sophia Calwin) — Thu, 29 Oct 2009 02:08:30 +0000

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When Search Can Make Or Break You: [link to post]

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By: Nicola Connolly

Nicola Connolly — Wed, 28 Oct 2009 12:07:40 +0000

This is a great example of where organic search is paramount since PPC is not guaranteed to appear for every search (unless they blew the budget). In this case, it even seems as though they’ve not bothered at all with PPC? Some may say this is a risky game (and on certain counts, yes it could be) but they clearly trust their SEO to deliver the results they need to point their traffic in the right direction.
The ‘How Will You Survive?’ billboard designs are quite refreshing since they lack the commercial dimension that contact details (including web addresses) can bring to a design if not styled cleverly. This brings the campaign closer to ‘real life’ in the sense that somebody viewing the ad would not necessarily initially realise that it’s promotion for a film. After all, IMHO ‘the end of the world’ is something which intrigues us all on some level, meaning that those who may ordinarily dismiss a movie poster would be drawn in by this one. It manages to put the focus on the thought-provoking ideas behind the film rather than the ‘film’ itself. Like it.

By: lifeledlearning (Cathi-Lyn Dyck)

lifeledlearning (Cathi-Lyn Dyck) — Tue, 27 Oct 2009 21:37:01 +0000

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Hey, this is cool. >> from @davefleet When Search Can Make Or Break You [link to post]

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By: John Duffy

John Duffy — Tue, 27 Oct 2009 15:15:30 +0000

It’s ballsy, but the technique actually reinforces the position through paid media, albeit posters etc. Because of the campaign, a higher proportion of the visitors who see these search results will click through to the official site, and bingo!, relevance rockets as Google sees the click-throughs, and the position is reinforced.

Relies on (1) achieving the position in the first place and (2) large media spend to have a material impact on the numbers of people searching for 2012.

By: Bryan Person

Bryan Person — Mon, 26 Oct 2009 14:56:57 +0000

Maybe they’re not bothering with paid results up there in Canada? Just a guess?

By: Dave Fleet

Dave Fleet — Mon, 26 Oct 2009 14:42:39 +0000

Brian – from what I found, the movie wasn’t making it into the paid search results. Bit of an oversight IMHO

By: knealemann (Kneale Mann)

knealemann (Kneale Mann) — Mon, 26 Oct 2009 14:34:24 +0000

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@davefleet searches for 2012. [link to post]

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