Comments on: Book Review: Six Pixels Of Separation

By: Book Review - Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust | davefleet.com

Thu, 31 Dec 2009 04:23:19 +0000

[...] Agents is a refreshing change from many of the books I’ve read recently. Like Mitch Joel’s Six Pixels of Separation, it’s not targeted at those of us already in the social media space – Brogan and Smith [...]

By: modernsusan (modernsusan)

modernsusan (modernsusan) — Mon, 30 Nov 2009 02:37:54 +0000

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RT @tweetmeme Book Review: Six Pixels Of Separation [link to post]

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By: nodemarketing (Sophia Calwin)

nodemarketing (Sophia Calwin) — Sat, 07 Nov 2009 19:09:52 +0000

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Book Review: Six Pixels Of Separation: [link to post]

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By: Andy Xhignesse

Andy Xhignesse — Sat, 07 Nov 2009 14:26:47 +0000

Hi Pat-

What a great point and question you bring forward. Here are some thoughts for your consideration.

On repetition- You can say the same thing to 10 people and they’ll hear 10 different messages, just ask the local preacher! The point is this, iterate until…there is understanding. As a cycle, typically ideas are generated, early adoptors take hold, education and dissemination become more broad based, the good ideas take hold and are broadly subscribed to. I think we are still in that phase of education and dissemination, thus, much repetition going on to reach out to a broader audience and foster the process of understanding.

On “we get it”- What was the point of ‘we get it’ in the 90′s? Remembering back, those websites were pretty much simple brochure style offerings for the most part. (amazing that so many sites are still basically brochure type stuff!) So what did they do for business? Could it be argued that they opened up a new door for business that was very cost effective? Similarly, I think we need to keep pounding away all points of value for SM because ultimately the success will be in our ability to effectively demonstrate ROI to the DM’s.

On strategy and logistics- Look to thought leaders. This is an incredibly dynamic space and there are ideas being tried and circulated. Keep reading, implementing, commenting, talking etc…keep the conversation alive, because, no doubt, we can make this really great…

We’re at the edge of the future!

Andy

By: stevegravity (Steve Gilman)

stevegravity (Steve Gilman) — Fri, 06 Nov 2009 04:03:58 +0000

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RT @davefleet Book Review: Six Pixels Of Separation [link to post] , great book for small businesses looking for the "why" in twitter

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By: Pat

Pat — Thu, 05 Nov 2009 23:50:37 +0000

Dave,
Good review – haven’t read the book, but it’s been on my short list for a while. I’m curious, though – based on your review it seems that, while well-written and top-down informative, Mitch is recycling a lot of shared knowledge. I’ve seen this as a trend among many authors, bloggers, podcasters, etc. At what point does this trend cease? There reached a certain point in the 90′s where everyone said, “ok, we get it – websites are important” and they moved past the why. When do you see us reaching that point with social media, where the importance is conceded, or rather mutually agreed upon, and the logistical and strategic utility is explored more deeply?

By: JamesGunnSEO (James Gunn)

JamesGunnSEO (James Gunn) — Thu, 05 Nov 2009 23:24:44 +0000

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RT @davefleet Book Review: Six Pixels Of Separation [link to post]

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By: Aryane (Luc Gendron)

Aryane (Luc Gendron) — Thu, 05 Nov 2009 17:43:44 +0000

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RT @mitchjoel: RT @davefleet: My review of @mitchjoel's Six Pixels of Separation: [link to post] [thanks Dave!]

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By: MikeLowndes (Mike Lowndes)

MikeLowndes (Mike Lowndes) — Thu, 05 Nov 2009 17:35:43 +0000

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Go and treat yourself to this book: RT @davefleet: My review of @mitchjoel's Six Pixels of Separation: [link to post]

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By: mitchjoel (Mitch Joel)

mitchjoel (Mitch Joel) — Thu, 05 Nov 2009 17:34:43 +0000

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RT @davefleet: My review of @mitchjoel's Six Pixels of Separation: [link to post] [thanks Dave!]

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