Comments on: The Huge Potential Of Location-Based Apps http://davefleet.com/2009/11/huge-potential-locationbased-apps/ Exploring the intersection of communications, marketing and social media Wed, 23 May 2012 09:47:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: nodemarketing (Sophia Calwin) http://davefleet.com/2009/11/huge-potential-locationbased-apps/comment-page-1/#comment-62994 nodemarketing (Sophia Calwin) Fri, 13 Nov 2009 23:08:46 +0000 http://davefleet.com/?p=1685#comment-62994 <strong>Twitter Comment</strong> <a href="http://twitter.com/nodemarketing" title="Twitter Comment" rel="nofollow"> <div title="nodemarketing (Sophia Calwin)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="nodemarketing (Sophia Calwin)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/nodemarketing) no-repeat top;cursor:hand;"> </div> </a> The Huge Potential Of Location-Based Apps: [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


The Huge Potential Of Location-Based Apps: [link to post]

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]]> By: pazarlamacadisi (Burcu Tüzün) http://davefleet.com/2009/11/huge-potential-locationbased-apps/comment-page-1/#comment-62975 pazarlamacadisi (Burcu Tüzün) Fri, 13 Nov 2009 22:16:46 +0000 http://davefleet.com/?p=1685#comment-62975 <strong>FriendFeed Comment</strong> <a href="http://friendfeed.com/pazarlamacadisi" title="FriendFeed Comment" rel="nofollow"> <div title="pazarlamacadisi (Burcu Tüzün)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="pazarlamacadisi (Burcu Tüzün)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://friendfeed.com/pazarlamacadisi/picture?size=medium) no-repeat top;cursor:hand;"> </div> </a> The Huge Potential Of Location-Based Apps [link to post]. http://friendfeed.com/e/e4cf1d36-ce1e-4d28-b84f-78a0dc044db9<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> FriendFeed Comment


The Huge Potential Of Location-Based Apps [link to post]. http://friendfeed.com/e/e4cf1d36-ce1e-4d28-b84f-78a0dc044db9

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]]> By: Nicola Connolly http://davefleet.com/2009/11/huge-potential-locationbased-apps/comment-page-1/#comment-62573 Nicola Connolly Wed, 11 Nov 2009 14:55:20 +0000 http://davefleet.com/?p=1685#comment-62573 Interesting thoughts Dave. This certainly seems to be the way mobile apps are developing. Everybody seems to be lapping up the 'access' to their friends lives on facebook & twitter for example - people are able to connect in a very immediate way. I remember working on a project concept when the iTouch was first released which enabled university students to interact with their campus and classmates depending on their location - finding out who was in the students union for example to make a decision about whether they wanted to join them. Using this sort of thing in a commercial way will be very successful but I think we need to be careful not to flood virtual 'social' places with blatant advertising - keeping the content relevant to the user will be the key IMHO. Interesting thoughts Dave. This certainly seems to be the way mobile apps are developing. Everybody seems to be lapping up the ‘access’ to their friends lives on facebook & twitter for example – people are able to connect in a very immediate way. I remember working on a project concept when the iTouch was first released which enabled university students to interact with their campus and classmates depending on their location – finding out who was in the students union for example to make a decision about whether they wanted to join them. Using this sort of thing in a commercial way will be very successful but I think we need to be careful not to flood virtual ‘social’ places with blatant advertising – keeping the content relevant to the user will be the key IMHO.

]]> By: Lahey13 (Liam Lahey) http://davefleet.com/2009/11/huge-potential-locationbased-apps/comment-page-1/#comment-62570 Lahey13 (Liam Lahey) Wed, 11 Nov 2009 14:38:44 +0000 http://davefleet.com/?p=1685#comment-62570 <strong>Twitter Comment</strong> <a href="http://twitter.com/Lahey13" title="Twitter Comment" rel="nofollow"> <div title="Lahey13 (Liam Lahey)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="Lahey13 (Liam Lahey)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/Lahey13) no-repeat top;cursor:hand;"> </div> </a> Good read: Growth of smartphones has driven mobile apps into the limelight at a faster rate than almost any other tech [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Good read: Growth of smartphones has driven mobile apps into the limelight at a faster rate than almost any other tech [link to post]

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]]> By: trevorheisler (TrevorHeisler) http://davefleet.com/2009/11/huge-potential-locationbased-apps/comment-page-1/#comment-62509 trevorheisler (TrevorHeisler) Wed, 11 Nov 2009 03:50:00 +0000 http://davefleet.com/?p=1685#comment-62509 <strong>Twitter Comment</strong> <a href="http://twitter.com/trevorheisler" title="Twitter Comment" rel="nofollow"> <div title="trevorheisler (TrevorHeisler)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="trevorheisler (TrevorHeisler)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/trevorheisler) no-repeat top;cursor:hand;"> </div> </a> RT @davefleet The huge potential of location-based mobile apps: [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


RT @davefleet The huge potential of location-based mobile apps: [link to post]

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]]> By: George_S (George_S) http://davefleet.com/2009/11/huge-potential-locationbased-apps/comment-page-1/#comment-62475 George_S (George_S) Tue, 10 Nov 2009 22:40:00 +0000 http://davefleet.com/?p=1685#comment-62475 <strong>Twitter Comment</strong> <a href="http://twitter.com/George_S" title="Twitter Comment" rel="nofollow"> <div title="George_S (George_S)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="George_S (George_S)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/George_S) no-repeat top;cursor:hand;"> </div> </a> Agree w/ you on this one: RT @davefleet: New blog post: The huge potential of location-based mobile apps: [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Agree w/ you on this one: RT @davefleet: New blog post: The huge potential of location-based mobile apps: [link to post]

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]]> By: Patrick Morrell http://davefleet.com/2009/11/huge-potential-locationbased-apps/comment-page-1/#comment-62453 Patrick Morrell Tue, 10 Nov 2009 20:46:44 +0000 http://davefleet.com/?p=1685#comment-62453 Dave, This is a refreshing evolution, and one that (I guess) inevitably was bound to occur. Social media for so long seemed to replace a great deal of day-to-day real human interaction. Instead of phone or face-to-face, it was email for Facebook. It now seems to be coming full circle i.e. social media now has evolved in a way to facilitate more face-to-face interaction. Is there a point at which everything is effectively mobile? In two years, will I ever tweet from a laptop (or Tweet at all)? Dave,
This is a refreshing evolution, and one that (I guess) inevitably was bound to occur. Social media for so long seemed to replace a great deal of day-to-day real human interaction. Instead of phone or face-to-face, it was email for Facebook. It now seems to be coming full circle i.e. social media now has evolved in a way to facilitate more face-to-face interaction. Is there a point at which everything is effectively mobile? In two years, will I ever tweet from a laptop (or Tweet at all)?

]]> By: Danny Brown http://davefleet.com/2009/11/huge-potential-locationbased-apps/comment-page-1/#comment-62425 Danny Brown Tue, 10 Nov 2009 17:20:25 +0000 http://davefleet.com/?p=1685#comment-62425 Damn, you beat me to the punch! :) We'll be working with a big media campaign for a client throughout 2010 and into 2011, and mobile apps and geo-location is a very large part of our solutions for the client. Should be fun, and a great way for folks to interact, and not just with their friends. Damn, you beat me to the punch! :)

We’ll be working with a big media campaign for a client throughout 2010 and into 2011, and mobile apps and geo-location is a very large part of our solutions for the client. Should be fun, and a great way for folks to interact, and not just with their friends.

]]> By: Richard Becker http://davefleet.com/2009/11/huge-potential-locationbased-apps/comment-page-1/#comment-62414 Richard Becker Tue, 10 Nov 2009 15:36:15 +0000 http://davefleet.com/?p=1685#comment-62414 David, I think you're right in that they are a very important part of a future, related to convergence where we no longer distinguish between devices like televisions, phones, and cpus. But I think they are much further along that anyone expected. NAVTEQ recently released a study that revealed 72 percent of consumers find the ads to be acceptable on their navigation devices; 50 percent of respondents recall seeing an ad for each of the advertised brands; and 19 percent of people who recall seeing a specific ad reported clicking through for information on nearby locations. That's pretty powerful stuff, even if adoption isn't 100 percent as noted. It's simply high enough. Imagine what this will do for advertising. Companies on the front end of the technology (right now) could literary divert traffic en route to a competitor based on location. Or, perhaps they won't have to if your company is the only one in that space. We really haven't seen anything yet. All my best, Rich David,

I think you’re right in that they are a very important part of a future, related to convergence where we no longer distinguish between devices like televisions, phones, and cpus. But I think they are much further along that anyone expected.

NAVTEQ recently released a study that revealed 72 percent of consumers find the ads to be acceptable on their navigation devices; 50 percent of respondents recall seeing an ad for each of the advertised brands; and 19 percent of people who recall seeing a specific ad reported clicking through for information on nearby locations. That’s pretty powerful stuff, even if adoption isn’t 100 percent as noted. It’s simply high enough.

Imagine what this will do for advertising. Companies on the front end of the technology (right now) could literary divert traffic en route to a competitor based on location. Or, perhaps they won’t have to if your company is the only one in that space.

We really haven’t seen anything yet.

All my best,
Rich

]]> By: Stuart http://davefleet.com/2009/11/huge-potential-locationbased-apps/comment-page-1/#comment-62412 Stuart Tue, 10 Nov 2009 15:11:24 +0000 http://davefleet.com/?p=1685#comment-62412 The faster marketing professionals can figure out how to seamlessly integrate messaging into location based apps? (Without being invasive) We'll have something awesome. Thus far I haven't been to impressed with any real-life examples. I'm salivating at the potential though. The faster marketing professionals can figure out how to seamlessly integrate messaging into location based apps? (Without being invasive) We’ll have something awesome.

Thus far I haven’t been to impressed with any real-life examples. I’m salivating at the potential though.

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