Comments on: Putting A Face On The Faceless Organization

By: Social Media: Anti-Social, Or An Opportunity For Influence? | davefleet.com

Social Media: Anti-Social, Or An Opportunity For Influence? | davefleet.com — Tue, 01 Dec 2009 12:02:06 +0000

[...] insurance in advance – social media tools can help you to put a face (or multiple peoples’ faces) on an otherwise faceless organization. The relationships that [...]

By: The Leafs Get Social « Socially Mediated Life

The Leafs Get Social « Socially Mediated Life — Tue, 17 Nov 2009 16:53:49 +0000

[...] to one of the Leafs twitter followers and Dave just happened to tweet at the right moment. That’s what he wrote in his comment on Dave’s blog and I believe him because the comment sounds very sincere and doesn’t [...]

By: nodemarketing (Sophia Calwin)

nodemarketing (Sophia Calwin) — Fri, 13 Nov 2009 22:10:46 +0000

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Putting A Face On The Faceless Organization: [link to post]

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By: storyspinner (Liana 'Li' Evans)

storyspinner (Liana 'Li' Evans) — Thu, 12 Nov 2009 12:05:40 +0000

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Putting A Face On The Faceless Organization -[link to post]

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By: Nicola Connolly

Nicola Connolly — Tue, 10 Nov 2009 08:56:40 +0000

Great article Dave, this example really highlights the importance of ‘engaging’ with social media rather than just ‘using’ it. Sounds like you had a good day out as a result of them getting it right too! This article in itself is evidence that if you take the time to engage with your fans/customers then they will be happy to give you the good publicity that you are looking for – afterall, real people’s opinions are much more important (and hold more weight when customers are make buying decisions) than ‘standard’ corporate messages.

By: Twit_Review (Danny Dunmore)

Twit_Review (Danny Dunmore) — Tue, 10 Nov 2009 08:03:01 +0000

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Putting A Face On The Faceless Organization | davefleet.com: To cut a long story short, when we arrived at the .. [link to post]

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By: Marki_Conway (Marki Conway)

Marki_Conway (Marki Conway) — Mon, 09 Nov 2009 23:32:00 +0000

Twitter Comment

Via @DavidFLeet Putting a Face on the Faceless Organization - Good relationship building by the Toronto Maple Leafs [link to post]

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By: Jonathan Sinden

Jonathan Sinden — Mon, 09 Nov 2009 21:44:24 +0000

Hi Tamera,
Thanks for commenting on this blog. It’s because of fans like you that we started this concept of trying to create an unforgettable experience. Let me explain… A few weeks back I noticed a trend of people saying on Twitter something like “Hey I’ve followed the Leafs for many years…and now they are finally following me back!” This really had an impact on me. I saw it as an opportunity to enhance the fan experience. After some internal discussion with the Interactive team, we thought about randomly selecting some people to give an experience. Just as simple as that. The author of this blog (Dave Fleet) was the first person to Tweet something about the Leafs at that time. I did not know Dave had a blog, but am glad I know now. With that being said… we didn’t want to limit these experiences to people on Twitter, but that’s just where it happened to start. After meeting with Dave and his guest then seeing them on their way, I struck up a conversation with fan named Lori and her guest. After chatting for a minute or so, and turning down an offer to see the broadcast truck, she settled for allowing me to buy her a box of popcorn. And just for the record she has a Twitter following of zero. One of the great things about Social Media is that you can experiment and try different things out. The bottom line for us is a great fan experience. Obviously reaching out to Dave was a decent move on our part, not only did he and guest have a great time, but here we all are talking about it right now.

Obviously we can’t reach out to every fan at every game, but we are taking steps in the right direction as we understand the importance of Social Media and most importantly the first word in that term.
We are actively participating in the dialogue between the team and fans and will continue to do our best. Beyond our Twitter account @mapleleafs , our Official Facebook Fan page, our iPhone and Blackberry App, and our site http://www.mapleleafs.com we have also created a social network site http://www.leafspace.com to give fans the opportunity to share/vent/comment/read everything Leafs.

With all that being… We will always search out new opportunities to excite every fan and create a great experiences for all. And since the dialogue is open to everyone, please connect with me directly… jsinden@mapleleafsports.com

Tamera, Thanks again for posting your comment (and thanks to all those who posted here or on Twitter)
You are a passionate, loyal fan (just like me) and maybe one day we’ll connect too. Whether it’s Twitter, Facebook, Leafspace, at a game or email…

To the author Dave Fleet, Thanks for letting me take part via your blog.

jonathan

By: Phil

Phil — Mon, 09 Nov 2009 20:55:02 +0000

Dave this is such a great example I passed it onto our new hockey team The Abbotsford Heat who the only time they finally made the local media was over the H1 flu shot debacle. You might recall their parent club the Calgary Flames also got into ho PR water during their week of hell.

By: agrinavich (Amanda Grinavich)

agrinavich (Amanda Grinavich) — Mon, 09 Nov 2009 20:01:00 +0000

Twitter Comment

Maybe the Maple Leafs can't win, but they do a good job interacting on Twitter [link to post] (via @davefleet)

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