Comments on: Book Review – Trust Agents

By: geminijess (Jess Muhlbier)

geminijess (Jess Muhlbier) — Wed, 30 Dec 2009 15:57:18 +0000

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@SharonMc Thought I'd jump in :) Both books are worth the read. Check out [link to post] @davefleet for a great review on Trust Agents

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By: reactorr online branding blog

reactorr online branding blog — Sat, 19 Dec 2009 21:01:38 +0000

Enjoyed your thorough and honest review. The way you broke it down with pros/cons and takeaways is how all book reviews should be done. I’ll have to take a look at what else you’ve covered.

By: Ari Herzog

Ari Herzog — Thu, 17 Dec 2009 05:39:05 +0000

A book not written for an audience is precisely the audience that should read it, no? To help share it with friends and family who are in the intended demographic.

By: nodemarketing (Sophia Calwin)

nodemarketing (Sophia Calwin) — Sun, 13 Dec 2009 00:08:50 +0000

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Book Review Trust Agents: [link to post]

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By: Dave Fleet

Dave Fleet — Sat, 12 Dec 2009 13:41:24 +0000

On the contrary Chris, I will likely read and review your next book, too (and won’t expect it to target “us”).

I’m working my way through a review copy of Shiv Singh’s Social Media Marketing for Dummies and, to my surprise, enjoying the read. It all comes down to expectations – it’s not for us, but I knew that going in and didn’t expect otherwise.

Congratulations on the book, Chris. It’s one of the business books I’ve read this year.

By: Chris Brogan...

Chris Brogan... — Sat, 12 Dec 2009 09:26:54 +0000

Thanks for the review, Dave. Julien and I wrote it for the “not us” crowd, so that you found it a bit passe in a few parts would stand to reason (my words, not yours – you were very gracious). The point is, and I learned this five days ago at a conference in Atlanta, you’d be amazed how many people DON’T know those examples.

79% of the audience (of two thousand) didn’t have a Twitter account, even though in last year’s address to the same crowd, I told them that the very first step might be to get one. This year, after Guy Kawasaki and I and a few others set them on fire for this, I think the demographic will finally change.

In March, my new book, Social Media 101 comes out. If you thought Trust Agents was the same-ole, don’t buy that one. : ) I wrote it ESPECIALLY so that the non-fishbowl crowd would HAVE to pick it up.

My very best to you, and again, thank you. I’m grateful for the article.

By: Dave Fleet

Dave Fleet — Fri, 11 Dec 2009 14:57:35 +0000

The book was certainly worth writing, and it’s worth reading too. Given the space in which I write, if you’re reading this you likely already know much of this stuff, but it’s an enjoyable and worthwhile read regardless.

With that said, people outside this space will likely get more from it (that’s not a bad thing – just a function of how it’s targeted).

By: Thom

Thom — Fri, 11 Dec 2009 14:30:35 +0000

I very much like the point about whether this book will reach those people who need to read it. It’s tempting to think that we’re all enlightened and aware of the implications of social media and web 2.0, but in truth a lot of companies simply see these as media through which to pursue their old tactics.

Those who are interested in making connections, meanwhile, are more likely to know Chris’ work already and more likely to be converts to a more trusting and open way of thinking.

Preaching to the converted? Maybe, but it was still worth writing such a book to develop these points in full, I would argue.

By: geminijess (Jess Muhlbier)

geminijess (Jess Muhlbier) — Thu, 10 Dec 2009 20:31:42 +0000

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RT @davefleet Book Review - Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust | dav... [link to post]

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By: BookwormBites (Jim Rada)

BookwormBites (Jim Rada) — Thu, 10 Dec 2009 02:55:38 +0000

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Book Review - Trust Agents: Using the Web to Build Influence ... {blog}: For people new to social media and its effects [link to post]

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