Comments on: McDonalds Content and Social Search

By: Conventional Wisdom And The Evolution Of Content Providers « The Tap, Tap, Tap

Thu, 17 Dec 2009 17:52:27 +0000

[...] Dave Fleet wrote a thought-provoking entry in his blog entitled “McDonalds Content and Social Search.” It was, in part, a response to a post by Michael Arrington about the evolution of news content. The [...]

By: Are We Seeing A Growth In "McDonalds Marketing"? | davefleet.com

Are We Seeing A Growth In "McDonalds Marketing"? | davefleet.com — Thu, 17 Dec 2009 14:51:08 +0000

[...] Cheryl Andonian (aka Momblebee) suggested in a comment that Michael Arrington’s “McDonalds content” issue I wrote about yesterday goes beyond news and content, and affects marketing as a [...]

By: SEMPO_Boston (SEMPO Boston)

SEMPO_Boston (SEMPO Boston) — Thu, 17 Dec 2009 14:42:40 +0000

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RT @tweetmeme McDonalds Content and Social Search [link to post]

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By: Cheryl Andonian aka Momblebee

Cheryl Andonian aka Momblebee — Thu, 17 Dec 2009 13:44:29 +0000

This “McDonalds” issue is larger than just news and content. It is affecting creative work as well. Talented and trained professional freelance writers, graphic designers and web designers are competing against a glut of low end slingers who will give businesses “creative” work for pennies. The problem is that most businesses (especially small ones) don’t know the difference between good creative, bad creative, talent, no talent. All they see is price and are creatively illiterate…just can’t SEE the difference in the quality of work or understand why that is important. There are real experts competing with self-proclaimed experts.This is a bargain hungry world out there where McDonald’s mentality rules. Not sure how to combat that…

By: Bebo2k (Ahmed Bahaa)

Bebo2k (Ahmed Bahaa) — Wed, 16 Dec 2009 20:58:38 +0000

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McDonalds Content and Social Search | [link to post]

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By: Gary Edgar

Gary Edgar — Wed, 16 Dec 2009 17:57:33 +0000

I often wonder if it’s a chicken/egg scenario. Do these sites create the content because there’s such a huge demand for it, or do people consume the content because there’s just so much of it.

I hope that there will always be an arena for well thought-out and diligently crafted information, no matter what the source (personal blog or notable news site).

Great post.

By: thornley (Joseph Thornley)

thornley (Joseph Thornley) — Wed, 16 Dec 2009 17:28:42 +0000

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RT @davefleet: Thoughts on "McDonald's content" and social search: [link to post]

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By: Pat Morrell

Pat Morrell — Wed, 16 Dec 2009 17:25:08 +0000

Ironically, I used the word “treatise” to describe a simply (short), universal understanding. “Concept” would have been a far more accurate word. Mea culpa – quick writing is not often the best.

By: Pat Morrell

Pat Morrell — Wed, 16 Dec 2009 17:22:39 +0000

A contrary argument is that content will simply emerge as more streamlined (shorter in length) and perhaps more opinion-driven (op-ed) versus long-winded, heavily-exhausted articles – this is not necessarily a bad thing, and would in fact be consistent with attention-span trends.

Does the age old argument that good content will always, ALWAYS survive no longer apply? Certainly that is a commonly held treatise among those operating in the social media world.

If we are to assume that content is simply doomed, we’re caving to a potentially misplaced wolf cry about the devolution of knowledge, art, classics, literature, and human engagement in general. I do not believe the situation is this severe. Adaptation has perennially been the name of the game – today, online, is no exception.

Good content will find a way to stay just that. And besides, people know McDonald’s when they eat it – if you don’t want the Big Mac, put it down and go find the steak. It’s still out there.

By: tcpeter (Tim Peter)

tcpeter (Tim Peter) — Wed, 16 Dec 2009 17:18:42 +0000

Twitter Comment

I completely agree. RT @davefleet: Thoughts on "McDonald's content" and social search: [link to post]

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