Comments on: More Journalists Prefer Bulk Email Than Personalized? Huh? http://davefleet.com/2010/02/journalists-prefer-bulk-email-personalized-huh/ Exploring the intersection of communications, marketing and social media Sat, 11 Feb 2012 11:48:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: <fb:name linked="false" useyou="false" uid="100000582202205">Gautam Tandon</fb:name> http://davefleet.com/2010/02/journalists-prefer-bulk-email-personalized-huh/comment-page-1/#comment-86817 Gautam Tandon Tue, 09 Mar 2010 23:45:48 +0000 http://davefleet.com/?p=1873#comment-86817 Nice article. A more important aspect to bulk email marketing is the fact that its success depends a lot on the quality of the emails you are targeting your product or service to. Recent surveys have shown that emails from most bulk email providers have a success rate of less than 0.005%. That is out of 5000 emails sent, you will probably make one customer! Even though emails are being sold for bulk promotions at ridiculously cheap prices, their super low success rate throws away all the benefits that one can achieve from email marketing. Products like ellipsis dive are changing this by providing much more focused emails. Based on technological advances done by various search engines ellipsis dive is providing much more meaningful and focused email lists. Furthermore it is creating ontological relationships between artifacts in order to make future searches even more meaningful and fast. You can read more about ellipsis dive! at http://ellipsissolutions.wordpress.com, go to the product website from there and experience the difference in the quality of emails generated by dive v/s other bulk email providers. Key to successful email marketing is not bombarding 100,000,000 emails to users who can't even understand your language but only sending focused personalized emails to a very small group who might be really interested, who'd use your product and who'd then spread the good word to others. Try out ellipsis dive today. cheers, GT Nice article. A more important aspect to bulk email marketing is the fact that its success depends a lot on the quality of the emails you are targeting your product or service to. Recent surveys have shown that emails from most bulk email providers have a success rate of less than 0.005%. That is out of 5000 emails sent, you will probably make one customer! Even though emails are being sold for bulk promotions at ridiculously cheap prices, their super low success rate throws away all the benefits that one can achieve from email marketing.

Products like ellipsis dive are changing this by providing much more focused emails. Based on technological advances done by various search engines ellipsis dive is providing much more meaningful and focused email lists. Furthermore it is creating ontological relationships between artifacts in order to make future searches even more meaningful and fast.

You can read more about ellipsis dive! at http://ellipsissolutions.wordpress.com, go to the product website from there and experience the difference in the quality of emails generated by dive v/s other bulk email providers.

Key to successful email marketing is not bombarding 100,000,000 emails to users who can’t even understand your language but only sending focused personalized emails to a very small group who might be really interested, who’d use your product and who’d then spread the good word to others.

Try out ellipsis dive today.

cheers,
GT

]]> By: MaxEmail (Ben Baker) http://davefleet.com/2010/02/journalists-prefer-bulk-email-personalized-huh/comment-page-1/#comment-78087 MaxEmail (Ben Baker) Sun, 07 Feb 2010 23:34:47 +0000 http://davefleet.com/?p=1873#comment-78087 <strong>Twitter Comment</strong> <a href="http://twitter.com/MaxEmail" title="Twitter Comment" rel="nofollow"> <div title="MaxEmail (Ben Baker)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="MaxEmail (Ben Baker)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/MaxEmail) no-repeat top;cursor:hand;"> </div> </a> Time and time again, journalists and PR practitioners alike have railed against the prevalence of untailored spam .. [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Time and time again, journalists and PR practitioners alike have railed against the prevalence of untailored spam .. [link to post]

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]]> By: momblebee (cheryl andonian) http://davefleet.com/2010/02/journalists-prefer-bulk-email-personalized-huh/comment-page-1/#comment-78058 momblebee (cheryl andonian) Sun, 07 Feb 2010 19:34:46 +0000 http://davefleet.com/?p=1873#comment-78058 <strong>Twitter Comment</strong> <a href="http://twitter.com/momblebee" title="Twitter Comment" rel="nofollow"> <div title="momblebee (cheryl andonian)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="momblebee (cheryl andonian)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/momblebee) no-repeat top;cursor:hand;"> </div> </a> Beware of the DATA! RT @davefleet More Journalists Prefer Bulk Email Than Personalized? Huh? [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Beware of the DATA! RT @davefleet More Journalists Prefer Bulk Email Than Personalized? Huh? [link to post]

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]]> By: grenzpfosten (grenzpfosten) http://davefleet.com/2010/02/journalists-prefer-bulk-email-personalized-huh/comment-page-1/#comment-78057 grenzpfosten (grenzpfosten) Sun, 07 Feb 2010 19:33:46 +0000 http://davefleet.com/?p=1873#comment-78057 <strong>Twitter Comment</strong> <a href="http://twitter.com/grenzpfosten" title="Twitter Comment" rel="nofollow"> <div title="grenzpfosten (grenzpfosten)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="grenzpfosten (grenzpfosten)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/grenzpfosten) no-repeat top;cursor:hand;"> </div> </a> Das Dürfte besonders @georgholzer freuen: RT @davefleet More Journalists Prefer Bulk Email Than Personalized? Huh? [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Das Dürfte besonders @georgholzer freuen: RT @davefleet More Journalists Prefer Bulk Email Than Personalized? Huh? [link to post]

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]]> By: STUARTFOSTER (Stuart Foster) http://davefleet.com/2010/02/journalists-prefer-bulk-email-personalized-huh/comment-page-1/#comment-78056 STUARTFOSTER (Stuart Foster) Sun, 07 Feb 2010 19:32:46 +0000 http://davefleet.com/?p=1873#comment-78056 <strong>Twitter Comment</strong> <a href="http://twitter.com/STUARTFOSTER" title="Twitter Comment" rel="nofollow"> <div title="STUARTFOSTER (Stuart Foster)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="STUARTFOSTER (Stuart Foster)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/STUARTFOSTER) no-repeat top;cursor:hand;"> </div> </a> RT @davefleet More Journalists Prefer Bulk Email Than Personalized? Huh? [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


RT @davefleet More Journalists Prefer Bulk Email Than Personalized? Huh? [link to post]

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]]> By: han_ma (Han Ma) http://davefleet.com/2010/02/journalists-prefer-bulk-email-personalized-huh/comment-page-1/#comment-78050 han_ma (Han Ma) Sun, 07 Feb 2010 19:02:46 +0000 http://davefleet.com/?p=1873#comment-78050 <strong>Twitter Comment</strong> <a href="http://twitter.com/han_ma" title="Twitter Comment" rel="nofollow"> <div title="han_ma (Han Ma)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="han_ma (Han Ma)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/han_ma) no-repeat top;cursor:hand;"> </div> </a> RT @davefleet More Journalists Prefer Bulk Email Than Personalized? Huh? [link to post] (I think I'll stick w/ the personalization.)<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


RT @davefleet More Journalists Prefer Bulk Email Than Personalized? Huh? [link to post] (I think I’ll stick w/ the personalization.)

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]]> By: RSSirteubal (Ignacio) http://davefleet.com/2010/02/journalists-prefer-bulk-email-personalized-huh/comment-page-1/#comment-77622 RSSirteubal (Ignacio) Fri, 05 Feb 2010 02:26:57 +0000 http://davefleet.com/?p=1873#comment-77622 <strong>Twitter Comment</strong> <a href="http://twitter.com/RSSirteubal" title="Twitter Comment" rel="nofollow"> <div title="RSSirteubal (Ignacio)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="RSSirteubal (Ignacio)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/RSSirteubal) no-repeat top;cursor:hand;"> </div> </a> More Journalists Prefer Bulk Email Than Personalized? Huh? | davefleet.com [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


More Journalists Prefer Bulk Email Than Personalized? Huh? | davefleet.com [link to post]

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]]> By: Adam Weitner http://davefleet.com/2010/02/journalists-prefer-bulk-email-personalized-huh/comment-page-1/#comment-77577 Adam Weitner Thu, 04 Feb 2010 19:52:41 +0000 http://davefleet.com/?p=1873#comment-77577 I find this hard to believe personally. Either way, relationships with journalists are important, and approaching them one on one is the only way. I agree with Jack Monson - let's find the 25% that still prefer direct contact and focus on building relationships with them! @adam_weitner_pr I find this hard to believe personally. Either way, relationships with journalists are important, and approaching them one on one is the only way. I agree with Jack Monson – let’s find the 25% that still prefer direct contact and focus on building relationships with them!

@adam_weitner_pr

]]> By: Trudy Chapman http://davefleet.com/2010/02/journalists-prefer-bulk-email-personalized-huh/comment-page-1/#comment-77555 Trudy Chapman Thu, 04 Feb 2010 17:13:34 +0000 http://davefleet.com/?p=1873#comment-77555 Well, the only thing I can think of is that these journalists know that most of the spammed press releases are not useful to them (said as a former CBC journalist), and that the only ones that are useful are those that are addressed directly to them. Having left journalism and established my own communications strategy firm, I have worked with many federal government departments, several industry associations, and a few charitable organizations. In both places I have worked hard to fine-tune my personalized list of journalists who cover my subjects, and build a relationship with them. For those releases that are mass oriented, I follow-on with a call to the groups I think are most interested in my message, again, likely those with an interest in my topic and ones with whom I have nurtured a relationship. Just my two cents. Well, the only thing I can think of is that these journalists know that most of the spammed press releases are not useful to them (said as a former CBC journalist), and that the only ones that are useful are those that are addressed directly to them.

Having left journalism and established my own communications strategy firm, I have worked with many federal government departments, several industry associations, and a few charitable organizations. In both places I have worked hard to fine-tune my personalized list of journalists who cover my subjects, and build a relationship with them. For those releases that are mass oriented, I follow-on with a call to the groups I think are most interested in my message, again, likely those with an interest in my topic and ones with whom I have nurtured a relationship.

Just my two cents.

]]> By: Danny Brown http://davefleet.com/2010/02/journalists-prefer-bulk-email-personalized-huh/comment-page-1/#comment-77536 Danny Brown Thu, 04 Feb 2010 14:14:12 +0000 http://davefleet.com/?p=1873#comment-77536 Call me a dumb hick from Jockland, but isn't bulk emails what many people complain about as spam to start with? Call me a dumb hick from Jockland, but isn’t bulk emails what many people complain about as spam to start with?

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