Comments on: Cut Companies A Break

By: Armchair Quarterbacks: Don't Be That Troll | davefleet.com

Armchair Quarterbacks: Don't Be That Troll | davefleet.com — Mon, 27 Jun 2011 11:56:34 +0000

[...] If you find yourself falling into that trap (and I’ve done it myself in the past), do yourself a favour and cut the company a break. [...]

By: Jackson Mehl

Jackson Mehl — Thu, 15 Apr 2010 07:52:45 +0000

I would have to agree with you Dave. Social media is new to businesses. People want instant responses. The pace of communication has changed since the invention of social media, and people need to give businesses time to adjust to this change. However, if companies have a twitter or facebook account, people feel like businesses needs to understand the commitment to prompt communication that goes with that decision. Good Post.

By: Kelly Rusk

Kelly Rusk — Tue, 06 Apr 2010 18:46:10 +0000

I agree with the premise of ‘cut companies a break’ , but disagree with your Air Canada example: the account is still sitting there, unbranded with one odd tweet. I don’t even think it’s owned by AC to be honest.
http://twitter.com/aircanada

WellsFargo actually did the same thing, but put its logo in and stated it was holding the account (though they have since actually tweeted)
http://twitter.com/wellsfargo

Just sayin!

By: Mandy_Vavrinak (Mandy Vavrinak)

Mandy_Vavrinak (Mandy Vavrinak) — Sat, 03 Apr 2010 05:39:01 +0000

Twitter Comment

Cut Companies A Break [link to post]

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By: Adele McAlear

Adele McAlear — Wed, 31 Mar 2010 00:05:30 +0000

Good points Dave. Some advice for companies who have claimed their Twitter account but aren’t yet using it, is to make a simple statement as the first update and leave it.

I used this as a placeholder for 3 months on a secondary Twitter account that I had claimed:
“I have not yet started Tweeting on this account. Until the blog is ready and I’m ready to go you may follow my primary account @AdeleMcAlear” (http://twitter.com/DigitalLegacy/status/5265689809)

I think that it is a good way to let people know your intentions and, hopefully, put to rest the criticisms about not engaging right from the very start. Brands could easily adopt this practice to set expectations from the very start.

By: PRSAcolo (PRSA Colorado)

PRSAcolo (PRSA Colorado) — Tue, 30 Mar 2010 20:02:59 +0000

Twitter Comment

Cut companies a break. [link to post]

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By: gturpin (Glen Turpin)

gturpin (Glen Turpin) — Tue, 30 Mar 2010 19:33:59 +0000

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RT @PRSAcolo: Cut companies a break. [link to post]

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By: Cheryl Andonian

Cheryl Andonian — Tue, 30 Mar 2010 11:37:41 +0000

Dave,

The use of social media in business settings has launched us all (businesses and consumers) into a new age of accountability. People on both sides of the fence should understand the responsibility and influence that they potentially can have to do damage or do good. I wrote about the subject here: http://bit.ly/aXAniz. The bottom line is: Think before you tweet.
Nice post.
Cheryl

By: Ann Marie van den Hurk, APR

Ann Marie van den Hurk, APR — Tue, 30 Mar 2010 02:06:23 +0000

Dave, you are spot on here. Companies do need to be cut a break sometimes. I can’t speak for Canadian or European cultures, but instant gratification is the name of the game here in the US. Many won’t wait for anything or anyone and expect the world to revolve them. That puts many companies in a customer service dilemma. How to meet customer expectations when there clearly is a no win-win situation. All that said, companies who claim their Twitter names should have someone monitoring the feed to avoid the #fail hashtag and have a statement saying it is best to contact them via x, y, z methods.

By: ashleyhall7 (Ashley Hall)

ashleyhall7 (Ashley Hall) — Mon, 29 Mar 2010 20:04:01 +0000

Twitter Comment

Cut Companies a Break: [link to post] (from @davefleet)

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