Comments on: Four Reasons Your Social Media Marketing Campaign Sucks

By: Social media involves more than Facebook and Twitter | Small Business Marketing Blog

Wed, 02 Nov 2011 14:06:37 +0000

[...] products or services more accessible, and thus more appealing, to prospective consumers.A recent survey by Constant Contact found that 73 percent of small and medium-sized businesses engag…gns. This statistic is entirely unprecedented and shows how important social media is becoming for [...]

By: VillaggioItalia (Villaggio D' Itália)

VillaggioItalia (Villaggio D' Itália) — Wed, 28 Jul 2010 20:07:37 +0000

Twitter Comment

RT @midiaseinternet: RT @davefleet Quatro razões para sua Campanha Social Media Marketing #Sucks [link to post]

- Posted using Chat Catcher

By: midiaseinternet (Midias e Internet)

midiaseinternet (Midias e Internet) — Wed, 28 Jul 2010 18:28:37 +0000

Twitter Comment

RT @davefleet Quatro razões para sua Campanha Social Media Marketing #Sucks [link to post]

- Posted using Chat Catcher

By: Hilton Barbour

Hilton Barbour — Wed, 07 Jul 2010 12:28:39 +0000

Classic subject.

I’d suggest another point of failure centers around CONTROL. How much to exert over the campaign, how to react when the conversations evolve and metaphorize over time. The beauty of this “tactic” is its vibrancy but that can be a double-edged sword.

Agencies and clients need to have more mature grown-up conversations that establish boundaries BEFORE a campaign launches. Few brand managers are comfortable just letting these campaigns go unchecked, agencies need to assist them in feeling less protective. Likewise, its not the agency shareholder value that goes down the tube if the campaign runs amok.

Control is not the favourite word of any social media person. Rightly so because too much control will stifle. On the other hand, ALL relationships need boundaries that the participants know and understand. Establish what those boundaries are (agency and client) and ensure the folks you’re asking to participate understand them too.

By: I numeri del social networking | Alessandra Colucci | consulente in Brand Care

Wed, 23 Jun 2010 03:43:21 +0000

[...] I 4 principi di fallimento per una campagna di social media marketing by Dave Fleet [...]

By: Four Reasons Your Social Media Marketing Campaign Sucks « Online Marketing

Four Reasons Your Social Media Marketing Campaign Sucks « Online Marketing — Sat, 19 Jun 2010 06:06:58 +0000

[...] post from Dave Fleet on some lessons learned about social media marketing – we'll discuss in class tomorrow night: [...]

By: jeremyporter (Jeremy Porter)

jeremyporter (Jeremy Porter) — Tue, 15 Jun 2010 20:01:26 +0000

Twitter Comment

Four Reasons Your Social Media Marketing Campaign Sucks: [link to post] (Dave Fleet). There's some smart stuff in there.

- Posted using Chat Catcher

By: rsmithlove (Reganie Smith-Love)

rsmithlove (Reganie Smith-Love) — Tue, 15 Jun 2010 19:22:26 +0000

Twitter Comment

RT @jeremyporter: Four Reasons Your Social Media Marketing Campaign Sucks: [link to post] (Dave Fleet). There's some smart stuff in th

- Posted using Chat Catcher

By: Aleksandra

Aleksandra — Mon, 14 Jun 2010 23:56:38 +0000

Agree with this post and offer the idea that in traditional PR many people work pushing information/product/service in one-way conversation mode. Social media brings with the the implication of conversation being two-way and often companies don’t know how to approach that.

As with any community/friendship-building it’s about engaging with your audience and that’s an ongoing effort. Is the ROI worth it? Sure…but you can’t measure it in a period of a month or two…but if companies take the time to really build that online presence, nurture their community and focus a little more on two-way conversation when they are ready with a campaign they’ll see the results.

How you measure those results is a WHOLE other topic but I’ll leave it at that for now.

By: msullivan (Michelle Sullivan)

msullivan (Michelle Sullivan) — Fri, 11 Jun 2010 03:04:36 +0000

Twitter Comment

That Dave Fleet is one smart cookie RT @davefleet Four Reasons Your Social Media Marketing Campaign Sucks [link to post]

- Posted using Chat Catcher