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	<title>Comments on: Earthquake: Canadians Turn to Social Media Instead of Diving for Cover</title>
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	<link>http://davefleet.com/2010/06/earthquake-canadians-turn-social-media-diving-cover/</link>
	<description>Exploring the intersection of communications, marketing and social media</description>
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		<title>By: 10 Uses for Social Media</title>
		<link>http://davefleet.com/2010/06/earthquake-canadians-turn-social-media-diving-cover/comment-page-1/#comment-117141</link>
		<dc:creator>10 Uses for Social Media</dc:creator>
		<pubDate>Mon, 12 Jul 2010 08:16:14 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=2097#comment-117141</guid>
		<description>[...] – News (travels [...]</description>
		<content:encoded><![CDATA[<p>[...] – News (travels [...]</p>
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		<title>By: Mandeep Khunkhuna</title>
		<link>http://davefleet.com/2010/06/earthquake-canadians-turn-social-media-diving-cover/comment-page-1/#comment-115857</link>
		<dc:creator>Mandeep Khunkhuna</dc:creator>
		<pubDate>Tue, 06 Jul 2010 08:11:38 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=2097#comment-115857</guid>
		<description>I &#039;m really not surprised that social media was the first to report the earthquake. It is much more quicker to access and spread the word online then it is through the more traditional forms of news distribution. However, the posts on twitter and facebook are more about the event as its happening and getting the word out. Whereas, other forms of news distribution find out the facts and give us a more detailed happening of the event. We rarely get these details via twitter. We may have found out that the earthquake happened but did we receive information about if people were hurt or any wreckage? This I am not sure about but from the example&#039;s shown I cannot see and example&#039;s of the information which is provided by the news.</description>
		<content:encoded><![CDATA[<p>I &#8216;m really not surprised that social media was the first to report the earthquake. It is much more quicker to access and spread the word online then it is through the more traditional forms of news distribution. However, the posts on twitter and facebook are more about the event as its happening and getting the word out. Whereas, other forms of news distribution find out the facts and give us a more detailed happening of the event. We rarely get these details via twitter. We may have found out that the earthquake happened but did we receive information about if people were hurt or any wreckage? This I am not sure about but from the example&#8217;s shown I cannot see and example&#8217;s of the information which is provided by the news.</p>
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		<title>By: Danny Brown</title>
		<link>http://davefleet.com/2010/06/earthquake-canadians-turn-social-media-diving-cover/comment-page-1/#comment-115384</link>
		<dc:creator>Danny Brown</dc:creator>
		<pubDate>Sat, 03 Jul 2010 18:32:07 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=2097#comment-115384</guid>
		<description>And I should hire an editor to check for blog comment typos... ;-)</description>
		<content:encoded><![CDATA[<p>And I should hire an editor to check for blog comment typos&#8230; <img src='http://davefleet.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: Beyond the Wire &#187; Worthy on the Web &#8211; Week of July 2</title>
		<link>http://davefleet.com/2010/06/earthquake-canadians-turn-social-media-diving-cover/comment-page-1/#comment-115223</link>
		<dc:creator>Beyond the Wire &#187; Worthy on the Web &#8211; Week of July 2</dc:creator>
		<pubDate>Fri, 02 Jul 2010 19:50:39 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=2097#comment-115223</guid>
		<description>[...] After last week&#8217;s moderate earthquake in Ontario and Quebec, Canadians turn to social media instead of diving for cover [...]</description>
		<content:encoded><![CDATA[<p>[...] After last week&#8217;s moderate earthquake in Ontario and Quebec, Canadians turn to social media instead of diving for cover [...]</p>
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		<title>By: Pablo Edwards</title>
		<link>http://davefleet.com/2010/06/earthquake-canadians-turn-social-media-diving-cover/comment-page-1/#comment-113353</link>
		<dc:creator>Pablo Edwards</dc:creator>
		<pubDate>Sat, 26 Jun 2010 14:50:16 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=2097#comment-113353</guid>
		<description>Who says social media can&#039;t save lives?  Social media may be the safest and most effective way to tell the world you are pinned under a building or stuck in an attic.  Smooth move by the Canadians.</description>
		<content:encoded><![CDATA[<p>Who says social media can&#8217;t save lives?  Social media may be the safest and most effective way to tell the world you are pinned under a building or stuck in an attic.  Smooth move by the Canadians.</p>
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		<title>By: Danny Brown</title>
		<link>http://davefleet.com/2010/06/earthquake-canadians-turn-social-media-diving-cover/comment-page-1/#comment-113206</link>
		<dc:creator>Danny Brown</dc:creator>
		<pubDate>Fri, 25 Jun 2010 15:29:40 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=2097#comment-113206</guid>
		<description>I think the &quot;traditional media&quot; outlets did a great job, especially CTV Toronto. Yes, they were using social media (their Twitter stream was brilliant, with updates, resident stories, RT&#039;s, saftey issues, etc), but they were still coming from a &quot;traditional outlet&quot;.

And think about something like an earthquake. Depending on severity, power lines are affected and come come down altogether. Not much chance to report if broadcast networks down - much easier to use a smartphone.

And getting the facts right after the details have become clear is much more factual than suppositions on social media.

I love social media to bits, Dave, as you know. But sometimes it doesn&#039;t do have the job that traditional media does, and we need to keep that in mind.</description>
		<content:encoded><![CDATA[<p>I think the &#8220;traditional media&#8221; outlets did a great job, especially CTV Toronto. Yes, they were using social media (their Twitter stream was brilliant, with updates, resident stories, RT&#8217;s, saftey issues, etc), but they were still coming from a &#8220;traditional outlet&#8221;.</p>
<p>And think about something like an earthquake. Depending on severity, power lines are affected and come come down altogether. Not much chance to report if broadcast networks down &#8211; much easier to use a smartphone.</p>
<p>And getting the facts right after the details have become clear is much more factual than suppositions on social media.</p>
<p>I love social media to bits, Dave, as you know. But sometimes it doesn&#8217;t do have the job that traditional media does, and we need to keep that in mind.</p>
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		<title>By: Stephen Webb</title>
		<link>http://davefleet.com/2010/06/earthquake-canadians-turn-social-media-diving-cover/comment-page-1/#comment-113158</link>
		<dc:creator>Stephen Webb</dc:creator>
		<pubDate>Fri, 25 Jun 2010 08:14:32 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=2097#comment-113158</guid>
		<description>This is a clear example of how powerful social media has now become, with platforms like Twitter becoming faster at delivering news than the mainstream media. The fact that current events were being tweeted about literally seconds after the event is something quite amazing.

I think it is still worth putting this into perspective, as although social media is now instant this doesn’t account for quality. However I can see the mainstream media using Twitter to gather information on events as they happen, but like a lot of internet content this needs administering and checking for authenticity.

The instant reporting of Twitter makes it one of the most powerful social media platforms on the net, but I wonder if there will be something to challenge it soon, as the field seems to move so fast.</description>
		<content:encoded><![CDATA[<p>This is a clear example of how powerful social media has now become, with platforms like Twitter becoming faster at delivering news than the mainstream media. The fact that current events were being tweeted about literally seconds after the event is something quite amazing.</p>
<p>I think it is still worth putting this into perspective, as although social media is now instant this doesn’t account for quality. However I can see the mainstream media using Twitter to gather information on events as they happen, but like a lot of internet content this needs administering and checking for authenticity.</p>
<p>The instant reporting of Twitter makes it one of the most powerful social media platforms on the net, but I wonder if there will be something to challenge it soon, as the field seems to move so fast.</p>
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		<title>By: unmarketing (Scott Stratten)</title>
		<link>http://davefleet.com/2010/06/earthquake-canadians-turn-social-media-diving-cover/comment-page-1/#comment-113094</link>
		<dc:creator>unmarketing (Scott Stratten)</dc:creator>
		<pubDate>Fri, 25 Jun 2010 01:01:49 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=2097#comment-113094</guid>
		<description>&lt;strong&gt;Twitter Comment&lt;/strong&gt;
&lt;a href=&quot;http://twitter.com/unmarketing&quot; title=&quot;Twitter Comment&quot; rel=&quot;nofollow&quot;&gt;
&lt;div title=&quot;unmarketing (Scott Stratten)&quot; style=&quot;float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;&quot;&gt;
&lt;/div&gt;
&lt;div title=&quot;unmarketing (Scott Stratten)&quot; style=&quot;float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/unmarketing) no-repeat top;cursor:hand;&quot;&gt;
&lt;/div&gt;
&lt;/a&gt;
RT @knealemann: @davefleet has more about an #earthquake and #socialmedia. [link to post]&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
<a href="http://twitter.com/unmarketing" title="Twitter Comment" rel="nofollow"></p>
<div title="unmarketing (Scott Stratten)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;">
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<p></a><br />
RT @knealemann: @davefleet has more about an #earthquake and #socialmedia. [link to post]</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>By: knealemann (Kneale Mann)</title>
		<link>http://davefleet.com/2010/06/earthquake-canadians-turn-social-media-diving-cover/comment-page-1/#comment-113086</link>
		<dc:creator>knealemann (Kneale Mann)</dc:creator>
		<pubDate>Fri, 25 Jun 2010 00:39:49 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=2097#comment-113086</guid>
		<description>&lt;strong&gt;Twitter Comment&lt;/strong&gt;
&lt;a href=&quot;http://twitter.com/knealemann&quot; title=&quot;Twitter Comment&quot; rel=&quot;nofollow&quot;&gt;
&lt;div title=&quot;knealemann (Kneale Mann)&quot; style=&quot;float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;&quot;&gt;
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@davefleet has more about an #earthquake and #socialmedia. [link to post]&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
<a href="http://twitter.com/knealemann" title="Twitter Comment" rel="nofollow"></p>
<div title="knealemann (Kneale Mann)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;">
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<div title="knealemann (Kneale Mann)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/knealemann) no-repeat top;cursor:hand;">
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<p></a><br />
@davefleet has more about an #earthquake and #socialmedia. [link to post]</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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		<title>By: SionneRoberts (Sionne Roberts)</title>
		<link>http://davefleet.com/2010/06/earthquake-canadians-turn-social-media-diving-cover/comment-page-1/#comment-113076</link>
		<dc:creator>SionneRoberts (Sionne Roberts)</dc:creator>
		<pubDate>Fri, 25 Jun 2010 00:02:49 +0000</pubDate>
		<guid isPermaLink="false">http://davefleet.com/?p=2097#comment-113076</guid>
		<description>&lt;strong&gt;Twitter Comment&lt;/strong&gt;
&lt;a href=&quot;http://twitter.com/SionneRoberts&quot; title=&quot;Twitter Comment&quot; rel=&quot;nofollow&quot;&gt;
&lt;div title=&quot;SionneRoberts (Sionne Roberts)&quot; style=&quot;float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;&quot;&gt;
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&lt;/div&gt;
&lt;/a&gt;
RT @davefleet: &quot;Earthquake - Canadians Turn to Social Media Instead of Diving for Cover&quot; [link to post]&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
<a href="http://twitter.com/SionneRoberts" title="Twitter Comment" rel="nofollow"></p>
<div title="SionneRoberts (Sionne Roberts)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://davefleet.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;">
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<div title="SionneRoberts (Sionne Roberts)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/SionneRoberts) no-repeat top;cursor:hand;">
</div>
<p></a><br />
RT @davefleet: &#8220;Earthquake &#8211; Canadians Turn to Social Media Instead of Diving for Cover&#8221; [link to post]</p>
<p> &#8211; <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a></p>
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