Comments on: The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

By: pgeorgieva (Petya N. Georgieva)

pgeorgieva (Petya N. Georgieva) — Tue, 17 Aug 2010 06:46:47 +0000

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PR and Ad agencies need to agree to work together to integrate their communications approaches via @davefleet [link to post]

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By: thomastangen (thomastangen)

thomastangen (thomastangen) — Wed, 11 Aug 2010 20:01:58 +0000

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The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media [link to post] (via @pulsepad)

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By: Kate_Malinoski (Kate Malinoski)

Kate_Malinoski (Kate Malinoski) — Fri, 23 Jul 2010 19:23:51 +0000

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I always thought that PR and Ad partnerships had to be a better way to go than as separate industries. Exhibit A: [link to post]

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By: Kelly Rusk

Kelly Rusk — Fri, 23 Jul 2010 17:40:40 +0000

What’s been irking me since the campaign ended is exactly what you touched on your last point: Ad agencies focus on short term campaigns…

Now Old Spice has hundreds of thousands of Youtube/Facebook/Twitter followers…and what’s happened since the campaign? No new videos, two (not that interesting or funny) tweets and two Facebook posts (one the same as twitter)… I’m starting to wonder if they even have an ongoing strategy?

By: jontyfisher (Jonty Fisher)

jontyfisher (Jonty Fisher) — Fri, 23 Jul 2010 11:02:48 +0000

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The challenge - and risk - of ad agencies' growing interest in social media: [link to post]

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By: Suretha (Suretha le Grange)

Suretha (Suretha le Grange) — Fri, 23 Jul 2010 10:32:49 +0000

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RT @jontyfisher: The challenge - and risk - of ad agencies' growing interest in social media: [link to post]

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By: Radio Roundtable: Measuring Old Spice, Interns at the Twitter helm, and (gulp) AVE « Media Bullseye – A New Media and Communications Magazine

Thu, 22 Jul 2010 19:55:09 +0000

[...] and how the implementation of the initiative seems to have further blurred the lines between advertising and PR, as discussed in a piece by Dave Fleet. Aside from blurring lines, though, there is a question as [...]

By: Dave Fleet

Dave Fleet — Thu, 22 Jul 2010 16:26:05 +0000

Coordination is certainly a challenge for larger companies, and I think that success needs to come from the internal departments being on the same page. If you have marketing and PR driving in separate directions, you have a recipe for fragmented, ineffective campaigns.

Ideally, I think you should aim to create an environment where different agencies can brainstorm and come up with ideas together to support each other and get the best results. I’ve worked on projects like that and it’s great. However, that only works if the agencies aren’t engaged in a turf war over who gets to do certain pieces of work. If that doesn’t naturally occur, the client needs to step in and address things; again, that requires a united front internally.

By: Dave Fleet

Dave Fleet — Thu, 22 Jul 2010 16:07:05 +0000

Fortunately, it appears not. If the different agencies are able to work things out between each other, that could be to everyones’ benefit in the long-term.

By: rachaelcarswell (Rachael Carswell)

rachaelcarswell (Rachael Carswell) — Wed, 21 Jul 2010 15:05:52 +0000

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Great post... a must read for PR ppl RT @davefleet The challenge and risk of ad agencies' growth in social media [link to post]

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