We’re well into the Fall conference season now, and there are some great events coming up in Canada – UnGeeked Toronto (this week) and Mesh Marketing (which Edelman sponsors) are two great examples.
Another conference that caught my eye is the Art of Management – a conference focused on management and innovation, rather than my usual marketing niche – on November 15.
The organizers of the conference have provided me with two tickets, worth $399 each, to give away to readers of this site. To enter, leave a comment on this post with a link to a blog post by someone else that you think we should all read, and tell us why it’s so interesting by 11:59pm next Thursday (November 4). I’ll randomly pick the two winners.
The event has an amazing line-up:
- Malcolm Gladwell – best-selling author of Outliers, Tipping Point, Blink etc
- Michael Eisner – former CEO, Walt Disney Company and author of Working Together
- Simon Sinek – Professor at Columbia University and author of Start With Why
- Nilofer Merchant – CEO & Chief Strategist of Rubicon and author of The New How
- Mitch Joel – President of Twist Image and author of Six Pixels of Separation
In case you need convincing about the conference, here’s what Tom Peters, author of In Search of Excellence, had to say about last year’s management program:
(Note: the conference is in Toronto. You’ll be responsible for any travel and accommodation costs associated with getting there)










http://www.jonathanfields.com/blog/should-you-stop-blogging-too/ I think this is a great article everyone involved with social media should read, if they haven't already. It seems now everyone's become a blogger (case in point) and for what reason? As Jonathan asks at the end, how many of us "step back and do a cost-benefit comparison between your blog and any 10 other ways to accomplish a similar end?" Blogging is a great way to grab attention, engage, create rapport and so on, but ultimately for most brands (companies and people), it should not be the only way forward.
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