20 Social Media Trends for Business in 2011
20 Social Media Business Trends in 2011
View more presentations from Dave Fleet.
One of the great things about working in the digital space right now is observing the many changes constantly occurring. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo.
Some of these trends are existing and ongoing; others are new. Some are practical; others are theoretical. Some are almost guaranteed; others may amount to momentary blips. Some ideas come from my head; others were curated by my colleagues Steve Rubel and David Armano.
Hopefully one or two of them will spark ideas for you.
I grouped the trends into five themes:
- Silo-busting
- Trend #1: Integration
- Trend #2: Social customer support
- Trend #3: Social impact drives reputation
- Maturation of social media
- Trend #4: Death of the campaign
- Trend #5: Consolidation
- Trend #6: “Influence” matures
- Trend #7: Democratization of voice
- Trend #8: Return of websites
- Rise of the ‘less shiny object’
- Trend #9: Digitally driven crises
- Trend #10: Digital curation
- Trend #11: Strategic search
- Trend #12: Community management
- Trend #13: Developer engagement
- Trend #14: Measurement matures
- Trend #15: Rise of the content strategist
- Communication accelerates
- Trend #16: Listening becomes mandatory
- Trend #17: Marketing in streams
- Trend #18: Social media overload
- Ubiquitous mobile
- Trend #19: Ubiquitous social
- Trend #20: Location, location, Facebook
Bet you could add to this list. What do you think I’ve missed?
