Book Review: The Social Customer

Book Review: The Social Customer

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing....

You’re Not a Strategist – You’re a Punk

I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that...

Content Is King At BlogWorld

Content Is King At BlogWorld

I’ll be speaking at BlogWorld LA in a couple of weeks, along with my good friend Jeremy Wright, on the...

Return On Influence Can Return From Whence It Came

The Harvard Business Review recently published a post entitled “Return on Influence, the New ROI“. In it, the author suggested...

Three Ways To Wag The Long Tail Of Content

I was glancing at my blog traffic stats the other day, and noticed something that made me sit up and...