Forrester says social doesn’t drive online sales, and why that’s fine
Research recently released by Forrester entitled “The Purchase Path of Online Buyers in 2012” indicates that email and search dominate...
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Total posts found - 13
9 Criteria For Selecting A Social Media Agency
A couple of years ago, I wrote a post about 8 factors to consider when selecting a “social media expert.”...
The Biggest Challenge Digital Communicators Face
Let’s chat about the biggest challenge I think digital communicators on the agency side face nowadays. It’s not measurement It’s...
Strategies In The 2010 Social Media Marketing Ecosystem
A few days ago I blogged my thoughts on the shape of the social media marketing ecosystem as we enter 2010....
Six Ways To Silo-Bust Your Communications
We’re into “2010 prediction season, and there are plenty of social media buzzwords being thrown around.” “Real-time,” “location-based,” “convergence” and...
Face-Off: Twitter Apps For BlackBerry
If you’re anything like me, you probably find it easy to burn a lot of time on Twitter. It’s addictive...
Coordinate Multiple Twitter Accounts With CoTweet
If you work on a multi-person social media team, you’ve likely encountered issues coordinating responses to online conversations. You’ll spot...
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